E-mail marketing is one of the best strategy which is used by digital marketing professionals to create awareness about brands, communicate with the targeted audience, and create leads/sales in bulk. When you use e-mail marketing for the promotion of your brand, you have to complete a number of tasks, such as the creation of personalized newsletters, segmentation of subscribers, maintaining the frequent communication with the interested customers/clients, ensuring the timely delivery of newsletters to the targeted audience, etc. When your subscriber base is increased, you start to face problems while performing different activities of e-mail marketing. At this point, you need essential tools to automate your e-mail marketing efforts, streamline your works and increase your productivity up to a great extent.

If you want to automate your e-mail marketing campaigns to increase you ROI, please go through the e-mail marketing automation tools mentioned below:

Active Campaign : Small businesses and startups always look for an all-in-one e-mail marketing tool at an affordable price tag. They can use Active Campaign easily by paying $9 a month. It is a feature-packed and easy-to-use e-mail marketing/marketing automation tool. It has its own CRM system that allows digital marketing professionals to manage leads comfortably and nurture your leads into loyal customers. It enables you to create marketing automation sequences easily and see the activities of your subscribers in detail. This helps you to build automated e-mail campaigns and add conditional content to e-mails to generate more leads/sales. Active Campaign easily integrates with 600-plus other services, allowing you to conduct e-mail marketing campaigns easily. But, this tool doesn’t allow you to conduct A/B test on different e-mails in an automation sequence.

Constant Contact : Constant Contact is a worthwhile e-mail marketing tool for small businesses, companies, and entrepreneurs. With this tool, you can easily create professional e-mail campaigns without having any technical skills. It also provides free personal support and coaching by phone, e-mail, chat or in person, enabling you to help your subscribers with their questions and problems related to your brand. First timers can easily create appealing newsletters with the help of hundreds of customizable templates and easy editing tools and dispatch them automatically on the scheduled date and time. It easily gets integrated with hundreds of tools used by e-mail marketing professionals. It has Anti-Spam checker that checks newsletters against spam and makes sure that they are delivered successfully to the targeted audience. Using this tool, you can increase your efficiency in e-mail marketing and grow your Web-based business faster.

Aweber : AWeber is a modern and robust tool that is very useful for companies that frequently utilize autoresponders and send new subscribers the same series of messages. With this tool, you can easily set up autoresponders and inform the targeted customers about the status of their orders/requests. It offers three e-mail editors: a drag-and-drop WYSIWYG editor, a plain text editor and an HTML editor. All these are useful for e-mail marketing professionals who like to code their e-mails. The WYSIWYG editor allows you to customize the newsletters and make them more appealing. You can easily generate social share buttons simply by linking AWeber to your Facebook and Twitter account. Drafts are saved quickly and you can easily have a look at previous versions and delete the repeated newsletters if any. It offers more than 700 templates to choose from.

MailChimp : MailChimp is one of the most popular and generous e-mail marketing tools for all hardcore entrepreneurs who generate business opportunities through e-mail marketing campaigns. Under its free plan, you can send up to 12,000 e-mails per month to a maximum of 2,000 subscribers. Go for its premium version if you have more subscribers and their numbers are increasing rapidly with each passing day. It helps your e-mails to get through spam filters easily and reach to the targeted audience comfortably. Moreover, MailChimp Guides cover a wide range of relevant e-mail marketing topics, such as transactional e-mails, mobile devices, managing lists, etc, which helps you to learn the tricks of successful e-mail marketing easily and quickly. The best thing about this tool is that it has notable business-enhancing analytical features and strong technology tools, allowing you to view the different statistics, such as open and click rates, opens by location, bounces, unsubscribes, etc. and make the required changes in the e-mail marketing campaigns to improve the ROI significantly and get in touch with the right type of customers.

GetResponse : GetResponse is an extremely useful e-mail marketing tool for entrepreneurs whose bread and butter comes from different e-mail marketing campaigns. Using this tool, you can easily import your subscriber lists from other platforms. This tool comes with 500-plus beautifully-designed e-mail templates and all of them are optimized for mobile viewing. So, you can easily create professional looking newsletters and autoresponders and get a positive response from the targeted audience. Moreover, with this tool, you can conduct A/B testing easily and make your e-mail marketing campaigns more effective by implementing the required changes. Features such as Time Travel, single opt-ins, good deliverability rates, mobile inbox preview, landing pages, etc, increase the usability of this tool up to a great extent.

Conclusion: E-mail marketing is used by all modern entrepreneurs and digital marketing professionals for the creation of leads and sales in quick succession. These are the top five e-mail marketing automation tools you can use in your e-mail marketing efforts to boost your productivity.