Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. This is another example, like seller ratings, of AdWords tools adding value to your ads while saving time and simplifying campaign management. However, it’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better.
Dynamic sitelinks will begin rolling out globally today. Clicks on dynamic sitelinks are free — you’ll still be charged for clicks on the headline of your ad and other ad extensions. And while they typically boost the average performance of an ad, advertisers always have the option to disable.
We’re constantly working on ways to improve the ad experience for our users and advertisers. Sitelinks enhance this experience by increasing the relevance of your ads and the relevance of the user experience you deliver after the click.