Free submission – there is no charge for the review and listing of the site
Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link
No follow – there is a
rel="nofollow"attribute associated with the link, meaning search engines will give no weight to the link
Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing.
Bid for position – where sites are ordered based on bids
Affiliate links – where the directory earns commission for referred customers from the listed websites
Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory. This strategy has decreased in popularity due to changes in SEO algorithms which can make it less valuable or counterproductive.
No Reciprocal link – a web directory where you will submit your links for free and no need to add link back to your website
- How search engines operate and how people interact with them
- Why SEO is necessary
- The basics of design, user experience, and content creation for SEO
- Keyword research
- Useful tools for SEO
- Common myths and misconceptions about SEO
2. The Advanced Guide to SEO by QuickSprout
- Indexation and accessibility
- Site speed and performance as relative to SEO
- Keyword research and advanced data research
- Link building techniques
- Search verticals
3. The Beginner’s Guide to Link Building by Moz
- What is link building and why it’s important
- Understanding good vs bad links
- How to start a link building campaign
- Link building metrics
- Advanced link building tips and tricks
4. Cracking the SEO Code: Tricks and Tactics to Magnify Search Visibility (Video) by Rand Fishkin
- Understanding ranking algorithms
- Google’s policies and approach
- How disappearing data makes SEO more challenging
- Keyword research and content creation
- The truth about link building
- Social media and SEO
5. Why Content Marketing is the New SEO by Quick Sprout
- Content marketing by the numbers
- The difference between content marketing and paid SEO
- The best types of content for SEO
6. Search Engine Optimization Starter Guide by Google
- SEO basics
- Improving site structure
- Optimizing content
- Dealing with web crawlers
- SEO for mobile
- Google keyword research
- How to identify the popularity of the keyword
- Where to include the keyword
- How to read your page as Google bots do
- Submitting your URL to Google
- Externally improving your SEO
8. The Complete 2015 Guide to Local SEO For Insurance Agents by Agency Nation
- Understanding on-site SEO indicators
- Internal linking for SEO
- Setup and use of Google Plus and Google Local
- Leveraging client reviews
- Social media and local SEO
- How to get backlinks
- Understanding the impact of visitor behavior on SEO
- Building local citations
- How to use location-based landing pages
- Mobile Marketing
9. Local SEO Checklist by Synup
10. The 2015 Local Search Ranking Factors by Moz
- Overall ranking factors
- Top 50 localized organic factors
- Top 50 local pack factors
- Negative ranking factors
- Top 30 difference-making factors in competitive markets
- Factors that matter more with recent changes to local pack
- Commentary from local SEO experts
11. How to Not Suck at Local SEO (Slideshare) by Darren Shaw
- How the impact of reviews varies by industry
- User experience and SEO
- How to increase brand awareness on Yelp
- Why keyword stuffing sucks
- Embedding a Google map in landing pages for SEO
- How to clean up directory listings
- How to build citations and why they matter
- Cleaning up spammy links
- How to get at least one super link
12. Designing Business Location Website Pages by Local University
- Common landing page pitfalls for a one location business
- Creating the best single location business web page
- Location page SEO and technical enhancements
- Good examples of a single location web page
13. Bring Your Local Business Online #1 (Video series) by Google Webmasters
- Determining your business’ value proposition and online goal
- How to find potential customers
- Basic implementation and best practices
- How to differentiate your brand from the competition
- Engaging customers with a holistic online identity
- Writing headlines for engagement
- Formatting tricks to create eye-catching posts
- Sharing the smart way
- How to use hashtags
- Leveraging Google+ comments
15. How to Use Google+ for Social SEO by Plus Your Business
- An introduction to Social SEO
- Social SEO vs traditional SEO
- How to gain authority using Google+
- Building your profile and optimizing posts
- How to build a community around your Google+ page
16. 12 Powerful Ways to Use Pinterest for SEO by Epreneur TV
- How to optimize your profile
- Maximizing social signals and creating more backlinks
- Using keyword-rich captions
- How to optimize your images
17. Keyword Research: The Definitive Guide by Backlinko
- Using Google Keyword Planner
- Understanding long tail keywords
- Identifying keyword competition
- Valuable keyword research tools
- How to create SEO content
18. The Web Developer’s SEO Cheat Sheet by Moz
- Understanding important HTML elements
- URL best practices for SEO
- Creating sitemaps
- Important social metadata
- Rich snippets and structured data
- Targeting multiple languages
- Web development for mobile SEO
19. Link Building Methods That Work Right Now by Matthew Barby
- Common SEO myths debunked
- How to build evergreen content pillars
- PR commenting
- How to create thought leadership personas for your clients
- Building partnerships
20. 21 Actionable SEO Techniques You Can Use Right Now by Backlinko
- How to find broken link building opportunities on Wikipedia
- Using benefit-focused content curation
- Why content length matters
- Using expert roundups to generate links and social shares
- How to do keyword research with Facebook ads
21. Get Hundreds of Links to Your Next Blog Post, Guaranteed by ViperChill
- Creating post titles that hype themselves
- Examples of headlines that get more links
22. A Step-by-Step Guide for On-Page SEO Management by HubSpot
- How to do an SEO audit and define your site architecture
- Defining your target audience
- Panning new page titles and updating meta descriptions
- Incorporating visual content for SEO
23. How To Increase Qualified B2B SEO Traffic In 2016 & Beyond by Search Engine Land
- Putting people ahead of keywords in your content marketing
- How to use forums, support content, and Q&A websites for a boost in SEO
- How to get more out of what’s already working
24. SEO Copywriting: A Complete Guide For Beginners by SEOPressor
- Writing headlines for SEO
- How to optimize keywords in your content
- How to write reader-friendly content
25. How a 3 Month Old Website Received 958,373 Visits From Google by ViperChill
- How to leverage trending events for SEO
- Getting featured in Google News
26. YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine by Search Engine Land
- An overview of the YouTube search results page
- How to establish your brand on YouTube
- The YouTube video ranking factors
- An overview of the customer journey
- How to implement SEO along the customer journey
- Mapping out your own customer journey
- What percentage of your audience accesses your site on mobile devices?
- Are they using tablets or smartphones?
- What activities are they doing on your site, independently and as compared with your overall traffic?
- What content are they accessing – by topic and by format?
- How much time do they spend on your site? An audience with an average of 10 minutes is different than an audience with an average of 90 seconds. It’s all about attention span.
- Do they consume visual content?
- What other sites, social media platforms, and activities are they doing on mobile?
- Highly relevant to your audience
- Answers the question “what’s in it for me” by showcasing the benefit to the reader
- Has a powerful, timely hook
- Evokes an image or an emotional response in the reader
- Loaded with proof elements
- Getting to the point, quickly and efficiently
- Thinking about a layout that integrates tappable elements that make calls to action easy to take
- Big fonts that are easy to read
- Colors that pop
- Visual elements – like visual content and videos – wherever possible
- Text layouts that are clean and streamlined when you’re dealing with written content
Here i am posting the list of free classifieds which will give quick approval of your postings
However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness:
Not only can the information gathered from these three KPIs enable you to accurately measure your campaign’s performance, they can also provide you with actionable data to improve your campaign over time.
Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.
For example, let’s say you’re tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.
On the other hand, you may discover that these keywords are simply too competitive, and based on your research, would not provide enough benefit to warrant the effort. It would be more beneficial to focus efforts on the other 15 keywords in order to get them into the top three positions, where they’ll really pay off. Without keyword ranking data, making informed strategic decisions such as this would be very difficult.
While keeping track of rankings is crucial, it isn’t enough. You must also understand how these keywords translate into increased quality traffic.
Measuring the volume and quality of traffic that first page rankings deliver is essential. First page rankings are useless if they don’t deliver enough of the right kind of traffic.
Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, you should see a significant increase in organic search traffic over time.
How much traffic you should expect depends on the size of your target audience. For example, a successful SEO campaign that targets people who are looking for online business card printing nationwide will deliver significantly more organic search traffic than a successful campaign targeting people who are looking for a local dentist.
Measuring the quality of traffic is a bit trickier as it requires more careful analysis. Some metrics that can be used to determine the quality of traffic include:
- Pages Per Visit
- Average Visit Duration
- Bounce Rate
When reviewing these metrics, if you find that the average number of pages viewed per visit is low, the average time visitors spend on the site is also low, and the site’s bounce rate is high, you may have discovered there is either an issue with your website or with the type of traffic your keywords are delivering.
We’ll focus on the latter issue, which requires understanding the relationship between the keywords your campaign is targeting, and the traffic they’re delivering. Let’s take a foreclosure defense lawyer for example whose target audience is a person that is trying to avoid foreclosure on their home, and is looking specifically for a good foreclosure defense lawyer.
It may make sense to the lawyer that they should optimize for the keyword term, “avoid foreclosure.” However, this keyword presents two issues:
- The person searching with this keyword isn’t necessarily looking for a foreclosure defense lawyer. They could be researching ways to avoid foreclosure without having to hire a lawyer.
- Even if this person is open to hiring a foreclosure defense lawyer, they are still in the research phase and are therefore open to other options as well.
Conversely, the person that searches with the keyword, “foreclosure defense lawyer” is most likely looking for exactly that, a foreclosure defense lawyer. They are also past the research phase, as they’ve decided that hiring a lawyer is the best way to avoid foreclosure, and are simply searching for the right one.
For these reasons, this person will be more inclined to invest time on the foreclosure defense lawyer’s website, researching the lawyer’s credentials, reading articles written on the lawyer’s blog, and so on. There is also greater likelihood that this person will convert into an appointment and possibly a new client, which leads to the next KPI.
Perhaps the ultimate measure of success for an SEO campaign is conversions, but how are conversions defined?
Conversions should be defined based on your specific goals.
Let’s say your goal is to increase leads. With this in mind, conversion tracking may include contact requests, quote requests, appointment requests, or phone calls to name a few. It’s also essential to distinguish between conversions from organic search, and conversions from other sources.
It’s important to note that not all visitors are ready to buy, and neglecting to measure the actions of those visitors is a mistake. These conversions can be defined as newsletter subscriptions, social shares, whitepaper downloads, and other actions visitors take that indicate they are interested in what you offer. These types of conversions also serve as a great traffic quality indicator.
With conversion tracking in place, you can take the campaign full circle by knowing which keywords are generating these conversions, and why.
Having a system in place to track the monetary value of conversions gives you the ability to determine the ROI of your SEO campaign.
You can take this a step further and determine your ROI based on a customer’s lifetime value (the expected revenue or profit you will receive from that customer over their lifetime). Only measuring a new customer’s initial purchase, and not taking into account future repeat purchases can result in an inaccurate depiction of the true return you are receiving on your investment.
Tracking these KPIs not only allows you to measure your SEO campaign’s current performance, but also provides actionable data to help you make the right decisions to ensure its future success.
Copied from http://www.epiphanysearch.co.uk/blog/2013-seo-predictions/
1. Content Relevance – The most used phrase for Search Engine Optimization is ” Content is the King” . The keywords used in the pages should be relevant to the content in the page. If the content is not relevant search engines would not push it up in the searches as their job is to give the users most relevant results for their search queries.
2. Easy Navigability – The search engines all want sites that they ‘crawl’ to be easy to navigate, with proper site maps and logical navigation as well. Again, this makes it easier for human users to enjoy your site, so it is entirely logical.
As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map
within no more than two or three clicks. On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.
3. Search Engine Algorithms – Different search engines have different focuses and criteria for ranking. Yahoo!, Bing and most of the other engines lay more emphasis on the on-page optimization while Google gives weightage to the external popularity of the site.
On-page factors includes coding practices as using H1 tags in the header, adding appropriate alt-img texts to every image and ensuring that each page has a URL that is relevant to the subject of that page.
It is necessary to undertake basic on-page optimization because it is in your control and also, doing so will generate some targeted traffic, and all targeted traffic is valuable.