Directory Submissions, SEO

What is Directory and How it helps in SEO (Search Engine Optimization) ?

directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called “deep links”). Websites are often limited to inclusion in only a few categories.
There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed).

Image result for directory submission
Scope of Directory Listings:
Most of the directories are general in on scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites.
However, a debate over the quality of directories and databases still continues, as search engines use ODP’s content without real integration, and some experiment using clustering.
How to Monetize the Directory Listings:
Directories have various features in their listings, often depending upon the price paid for inclusion: 
  1. Free submission – there is no charge for the review and listing of the site
  2. Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link
  3. No follow – there is a rel="nofollow" attribute associated with the link, meaning search engines will give no weight to the link
  4. Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing.
  5. Bid for position – where sites are ordered based on bids
  6. Affiliate links – where the directory earns commission for referred customers from the listed websites
  7. Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory. This strategy has decreased in popularity due to changes in SEO algorithms which can make it less valuable or counterproductive.
  8. No Reciprocal link – a web directory where you will submit your links for free and no need to add link back to your website
    Human-edited directories
    A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including World Wide Web Virtual Library, and Jasmine Directory, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors.
    In response to these criticisms, some volunteer-edited directories have adopted wiki technology, to allow broader community participation in editing the directory (at the risk of introducing lower-quality, less objective entries).
    Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed website. These options typically have an additional fee associated but offer significant help and visibility to sites and/or their inside pages.
    Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted website. One distinctive feature of ‘directory submission’ is that it cannot be fully automated like search engine submissions. Manual directory submission is a tedious and time-consuming job and is often outsourced by webmasters.
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    On Page SEO, SEO, SEO 2016

    Search Engine Optimization – 27 Resources to Help Get Visibility in Google Search

    A lot of people will tell you that SEO is dead, but whether we like it or not, SEO is alive and well. However, SEO has evolved tremendously over the last decade and continues to change every year.

    Of all the various aspects of digital marketing, SEO continues to be the most misunderstood subject. That’s why I’ve decided to put together a quick guide of the best SEO resources available—from beginner to advanced.

    Everything you’ll ever need to know about getting found in search can be learned in the following 27 SEO resources.


    Key takeaways:
    • How search engines operate and how people interact with them
    • Why SEO is necessary
    • The basics of design, user experience, and content creation for SEO
    • Keyword research
    • Useful tools for SEO
    • Common myths and misconceptions about SEO

    2. The Advanced Guide to SEO by QuickSprout
    Key takeaways:
    • Indexation and accessibility
    • Site speed and performance as relative to SEO
    • Keyword research and advanced data research
    • Link building techniques
    • Search verticals
    Key takeaways:
    • What is link building and why it’s important
    • Understanding good vs bad links
    • How to start a link building campaign
    • Link building metrics
    • Advanced link building tips and tricks
    seo resources

    Key takeaways:
    • Understanding ranking algorithms
    • Google’s policies and approach
    • How disappearing data makes SEO more challenging
    • Keyword research and content creation
    • The truth about link building
    • Social media and SEO
    Key takeaways:
    • Content marketing by the numbers
    • The difference between content marketing and paid SEO
    • The best types of content for SEO
    Key takeaways:
    • SEO basics
    • Improving site structure
    • Optimizing content
    • Dealing with web crawlers
    • SEO for mobile
    Key takeaways:
    • Google keyword research
    • How to identify the popularity of the keyword
    • Where to include the keyword
    • How to read your page as Google bots do
    • Submitting your URL to Google
    • Externally improving your SEO
    Although this guide is written for insurance agents, the advice is applicable for all local businesses that want to get found in search engines.
    Key takeaways:
    • Understanding on-site SEO indicators
    • Internal linking for SEO
    • Setup and use of Google Plus and Google Local
    • Leveraging client reviews
    • Social media and local SEO
    • How to get backlinks
    • Understanding the impact of visitor behavior on SEO
    • Building local citations
    • How to use location-based landing pages
    • Mobile Marketing
    This is a web-based checklist that helps you stay organized as you go through the various steps for local search engine optimization. For each item on the checklist they also provide a valuable resource, so you know why that step matters and how to do it.

    Key takeaways:
    • Overall ranking factors
    • Top 50 localized organic factors
    • Top 50 local pack factors
    • Negative ranking factors
    • Top 30 difference-making factors in competitive markets
    • Factors that matter more with recent changes to local pack
    • Commentary from local SEO experts

    11. How to Not Suck at Local SEO (Slideshare) by Darren Shaw
    Key takeaways:
    • How the impact of reviews varies by industry
    • User experience and SEO
    • How to increase brand awareness on Yelp
    • Why keyword stuffing sucks
    • Embedding a Google map in landing pages for SEO
    • How to clean up directory listings
    • How to build citations and why they matter
    • Cleaning up spammy links
    • How to get at least one super link
    Key takeaways:
    • Common landing page pitfalls for a one location business
    • Creating the best single location business web page
    • Location page SEO and technical enhancements
    • Good examples of a single location web page

    13. Bring Your Local Business Online #1 (Video series) by Google Webmasters
    Key takeaways:
    • Determining your business’ value proposition and online goal
    • How to find potential customers
    • Basic implementation and best practices
    • How to differentiate your brand from the competition
    • Engaging customers with a holistic online identity
    Key takeaways:
    • Writing headlines for engagement
    • Formatting tricks to create eye-catching posts
    • Sharing the smart way
    • How to use hashtags
    • Leveraging Google+ comments

    15. How to Use Google+ for Social SEO by Plus Your Business
    Key takeaways:
    • An introduction to Social SEO
    • Social SEO vs traditional SEO
    • How to gain authority using Google+
    • Building your profile and optimizing posts
    • How to build a community around your Google+ page
    Key takeaways:
    • How to optimize your profile
    • Maximizing social signals and creating more backlinks
    • Using keyword-rich captions
    • How to optimize your images
    Key takeaways:
    • Using Google Keyword Planner
    • Understanding long tail keywords
    • Identifying keyword competition
    • Valuable keyword research tools
    • How to create SEO content
    Key takeaways:
    • Understanding important HTML elements
    • URL best practices for SEO
    • Creating sitemaps
    • Important social metadata
    • Rich snippets and structured data
    • Targeting multiple languages
    • Web development for mobile SEO
    Key takeaways:
    • Common SEO myths debunked
    • How to build evergreen content pillars
    • PR commenting
    • How to create thought leadership personas for your clients
    • Building partnerships
    Key takeaways:
    • How to find broken link building opportunities on Wikipedia
    • Using benefit-focused content curation
    • Why content length matters
    • Using expert roundups to generate links and social shares
    • How to do keyword research with Facebook ads
    Key takeaways:
    • Creating post titles that hype themselves
    • Examples of headlines that get more links
    Key takeaways:
    • How to do an SEO audit and define your site architecture
    • Defining your target audience
    • Panning new page titles and updating meta descriptions
    • Incorporating visual content for SEO
    Key takeaways:
    • Putting people ahead of keywords in your content marketing
    • How to use forums, support content, and Q&A websites for a boost in SEO
    • How to get more out of what’s already working
    Key takeaways:
    • Writing headlines for SEO
    • How to optimize keywords in your content
    • How to write reader-friendly content
    Key takeaways:
    • How to leverage trending events for SEO
    • Getting featured in Google News
    Key takeaways:
    • An overview of the YouTube search results page
    • How to establish your brand on YouTube
    • The YouTube video ranking factors
    Key takeaways:
    • An overview of the customer journey
    • How to implement SEO along the customer journey
    • Mapping out your own customer journey

    The Rub:The most effective way to use these resources is one-by-one, a little at a time. Search engine optimization is an expertise built over years of practice. Even then, measuring the success of your efforts takes more time and effort.
    But if you persist, over time, greater search visibility will grow your business.

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    Google, SEO

    Google Webmaster Trends Team Wants To Visit Your Office

    Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work.
    Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.” This includes observing everyone from “developers, designers, content creators, SEOs, and decision makers,” both large sites and really small sites. The only catch: your business needs to be in Europe or North Africa; this is not for other regions.
    During the process, Google will “take notes and ask questions” about your specific tasks and objectives.
    Google said it is doing this with the goal of creating an “internal report” that it will use for “improving” its “communication, support, and web-search related products like Webmaster Tools.”
    Gary added that in exchange, Google will let you can ask them “anything” and they will try to answer you “within reason.” So, don’t expect that your Penguin worries will vanish if you get Google to visit your office. But its team may point out specific issues, if found.
    If you want to participate, fill out this form and hope Google selects you.
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    How-to-Optimize-your-URL-Structure-for-Search, Optimize-URLs-for-SEO, SEO, SEO-Tips-for-URL-Optimization

    Top 10 Most Important SEO Tips for URL Optimization

    For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. 
    Like all signals, some can be weak, some can be strong, and some signals can even be missing. Below are the 10 most important signals that major search engines detect from URLs when determining the page’s content, who the target market is, and how high to rank the page in the search results.
    how to optimize url for seo

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    SEO, Social-Media

    Steps To Creating A Mobile-Optimized Content Marketing Strategy

    With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight. For businesses, having a site that renders across a wide variety of mobile devices is critical for doing business. A smart mobile strategy extends beyond design to content development as well. 

    Here’s a closer look at what you need to know to develop the right mobile-optimized content marketing strategy for your business.

    If you’re unfamiliar with the Hummingbird update, I recommend the following article for more background: Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential. For a broad overview on mobile content strategies, see my recent article The Key Ingredients to a Winning Mobile Content Marketing Strategy.

    Embrace mobile-first as the new mindset

    The paradigm shift started with design. The old approach to design for mobile was simple: create a website that worked for users on standard computers (e.g. for the “large screen”). Then get creative and find ways to scale it down for mobile devices. For sites that required more effort than simply being made smaller, designs could be simplified or made more “tappable” as an extension of the touch screen environment.

    In recent months, many leading experts in the area of design have come out in opposition to this approach and suggested that good design in 2013 and 2014 is mobile-first. Half of all internet searches now take place on mobile devices, and that number is expected to rise. The implication is that the same kind of thinking needs to be applied to how we create content. Simply writing short and breaking your paragraphs into smaller chunks of text isn’t enough. Tricks for making longer content more digestible might work in the short-term, but thriving in the mobile world requires an increasingly forward-looking approach.

    Acknowledge tension between long-form and short-form content

    If you scan the help wanted ads for freelance bloggers, it’s easy to see the shift to long-form content. Ads that once asked for rates for 500 word articles no longer want submissions less than 1000 words. The assumption here is that longer content can go more in-depth, show more expertise and create more value for the reader.

    It’s a natural outgrowth of Google algorithm updates such as Panda, which use content quality as a key metric for how sites rank. The end result should be something that’s read and shared more, ultimately making it more likely to perform well in search engine rankings.

    The tension here is whether or not someone is likely to read a 1000 word treatise on your chosen subject on their smartphone. What’s worse for marketers is that the most truthful answer is “it depends.” It depends on your market, the subject, and the use context of their query. Is your 1000 word piece providing them step-by-step guidance for a problem that they need to solve right now?

    Are you providing insight and entertainment so gripping that their entire bus commute slips by while they’re reading your material? Or is your subject matter best broken up into digestible bits that are more easily consumed on an as-needed basis? This leads to my next point.

    Understand your audience’s mobile habits

    It’s amazing how many conversations about mobile strategies and content marketing in general happen in the absence of audience data. Can you answer the following questions about your customers and prospects?

    • What percentage of your audience accesses your site on mobile devices?
    • Are they using tablets or smartphones?
    • What activities are they doing on your site, independently and as compared with your overall traffic?
    • What content are they accessing – by topic and by format?
    • How much time do they spend on your site? An audience with an average of 10 minutes is different than an audience with an average of 90 seconds. It’s all about attention span.
    • Do they consume visual content?
    • What other sites, social media platforms, and activities are they doing on mobile?

    The greater the depth in terms of your understanding of your audience’s mobile habits, the more compelling your content will be. But specifically, understanding the makeup of their mobile universe will help you create content that feels native – rather than retroactively shoehorned to fit in.

    For more information on how to determine what your target audience wants, see my article, “7 Ways to Find What Your Target Audience Wants and Create Epic Content.”

    Focus on your headlines

    Writing the kind of headline that grabs a reader’s attention, piques their interest, and refuses to let them go until they’ve devoured your content is just good copywriting.
    But when writing for mobile users, it’s doubly important that your headline is:

    • Highly relevant to your audience
    • Answers the question “what’s in it for me” by showcasing the benefit to the reader
    • Has a powerful, timely hook
    • Evokes an image or an emotional response in the reader
    • Loaded with proof elements

    Find opportunities to work your lead-ins

    Your article’s lead in, or what’s called lede in journalism, is the first paragraph or two. This is the hook, and what carries the reader through the journey of the broader piece. But the mobile environment is likely to shift the focus on these first, few crucial paragraphs.

    Article summaries are becoming ever more important. It’s possible that these “executive briefings” are all that people will read if your content is accessed via mobile. Can you offer the kind of “quick hits in three bullets or less” summary that could give your key takeaways in a few minutes of casual, mobile browsing?

    The natural fear is that if you give all the secrets away early, people won’t keep reading. But I’d argue the other perspective: If you deliver tremendous value early on, readers won’t be able to help but keep going. The readers with a screen that’s too small to read 2000 words on still get the value of a positive brand contact and are likely to come back for more.

    Mix up your content lengths

    Strategically, long and in-depth content is vital for SEO. But from a human readership perspective, there’s a big need for hard-hitting, insightful articles that deliver a ton of value in a compressed space. This means that your tactical approach to content generation will need to vary based on the channels that you’re targeting. One strategy is to find a site architecture that features short summaries, as outlined above.

    Another is to consciously vary the lengths of the content that you create. Could your site have a version of your blog that mobile readers land on, that highlights short summaries and offers the chance to click over to longer articles? Can you offer two versions of every piece – the long version and the quick hits? Can you vary content on your blog day by day, providing both in-depth tutorials and shorter pieces?

    Don’t overlook the power of formatting

    Reformatting existing content isn’t enough (although you should be doing this). But good mobile formatting should become an essential part of your mobile-first content strategy. You want to be at the forefront of establishing a new model of writing for the web. Mobile-friendly content development is about:

    • Getting to the point, quickly and efficiently
    • Thinking about a layout that integrates tappable elements that make calls to action easy to take
    • Big fonts that are easy to read
    • Colors that pop
    • Visual elements – like visual content and videos – wherever possible
    • Text layouts that are clean and streamlined when you’re dealing with written content

    If you’ve got a website or branding style guide, it may be time to revisit it and revise it to reflect the minimum standards that will help mobile content thrive.

    Consider the reading level

    There’s an old maxim in the newspaper industry that you should write to an eighth grade level. To some, that sounds condescending. But it’s actually congruent with one of the biggest takeaways of any copywriting or direct marketing course: write the way you speak.

    In other words, don’t make it harder to read your writing (or listen to your podcast or watch your video) by using it as a place to show off your vocabulary. To a certain extent, you need to know your audience. A blog post targeting plumbers and targeting Ph.Ds. in economics have different universes of potential vocabularies that seem “mundane.” Content for plumbers can refer to parts that the average reader has never heard about; economists will take certain academic concepts for granted. But both have a threshold of what’s easy to get through and acceptable in normal conversation. Remember that this is even more important when you’re dealing with mobile content.

    The more general your audience, the better off you are writing to that 8th grade ideal. Get to the point. Be succinct, be clear, and be efficient with your words.
    One strategy that can help you do that is to use a Fleisch-Kincaid readability score. The Fleisch-Kincaid readability score gives you a grade level associated with what you write. It’s built right into Microsoft Word’s review feature, and it’s a great way to do a gut check on what you’re writing. It looks at word length, sentence length, and overall construction. If the score is higher than you’d like, take a look and see if it’s possible to reduce the number by playing with these elements.

    Introduce video and visual content

    Videos, infographics, images, and other visual content is becoming increasingly important. If you’ve shied away from introducing this to your content strategy, moving in the direction of mobile-first is a great time to do so.

    Taking a mobile-first approach to video requires paying close attention to the rise of micro-video. Services like Vine, with its six second limit, are pushing the envelope in terms of how brands convey their message. It’s not always practical to convey a message in six seconds, but look at video and visual content through the same lens as text: can this be shorter, tighter or more efficient with my viewer’s time? For more on video marketing, see my article “4 Advantages of Video Marketing for Business.”

    Use secondary screens

    When in doubt, defer secondary content to another screen. If it’s not absolutely essential to the point that you’re making on that page, consider a link instead of embedding it into your content. This is counterintuitive to a world of content creators that embed video, create pop-up image galleries, and have busy sidebars of products and services. Instead, look for opportunities to defer unnecessary (or less necessary) content and allow your visitors to choose their own adventure as it were. The more streamlined your overall site and content presentation, the better.

    Creating a mobile content strategy for your business has many components. If you’re just embarking down that road or you’re revisiting your progress, I’d encourage you to find ways to create for mobile and then “scale up.” Not only will your workload be reduced further than doing it the other way around, but you’ll be setting up a content creation process that’s sustainable into the future.
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    Free Classified Sites List – Quick Approved Sites

    Dear Promoters, 

    Here i am posting the list of free classifieds which will give quick approval of your postings


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    How to Measure SEO Success

    Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives.
    However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness:

    • Rankings 
    • Traffic
    • Conversions

    Not only can the information gathered from these three KPIs enable you to accurately measure your campaign’s performance, they can also provide you with actionable data to improve your campaign over time.



    Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.
    For example, let’s say you’re tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.

    On the other hand, you may discover that these keywords are simply too competitive, and based on your research, would not provide enough benefit to warrant the effort. It would be more beneficial to focus efforts on the other 15 keywords in order to get them into the top three positions, where they’ll really pay off. Without keyword ranking data, making informed strategic decisions such as this would be very difficult.
    While keeping track of rankings is crucial, it isn’t enough. You must also understand how these keywords translate into increased quality traffic.



    Measuring the volume and quality of traffic that first page rankings deliver is essential. First page rankings are useless if they don’t deliver enough of the right kind of traffic.


    Traffic Volume

    Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, you should see a significant increase in organic search traffic over time.

    How much traffic you should expect depends on the size of your target audience. For example, a successful SEO campaign that targets people who are looking for online business card printing nationwide will deliver significantly more organic search traffic than a successful campaign targeting people who are looking for a local dentist.


    Traffic Quality

    Measuring the quality of traffic is a bit trickier as it requires more careful analysis. Some metrics that can be used to determine the quality of traffic include:

    • Pages Per Visit
    • Average Visit Duration
    • Bounce Rate

    When reviewing these metrics, if you find that the average number of pages viewed per visit is low, the average time visitors spend on the site is also low, and the site’s bounce rate is high, you may have discovered there is either an issue with your website or with the type of traffic your keywords are delivering.

    We’ll focus on the latter issue, which requires understanding the relationship between the keywords your campaign is targeting, and the traffic they’re delivering. Let’s take a foreclosure defense lawyer for example whose target audience is a person that is trying to avoid foreclosure on their home, and is looking specifically for a good foreclosure defense lawyer.

    It may make sense to the lawyer that they should optimize for the keyword term, “avoid foreclosure.” However, this keyword presents two issues:

    • The person searching with this keyword isn’t necessarily looking for a foreclosure defense lawyer. They could be researching ways to avoid foreclosure without having to hire a lawyer. 
    • Even if this person is open to hiring a foreclosure defense lawyer, they are still in the research phase and are therefore open to other options as well.

    Conversely, the person that searches with the keyword, “foreclosure defense lawyer” is most likely looking for exactly that, a foreclosure defense lawyer. They are also past the research phase, as they’ve decided that hiring a lawyer is the best way to avoid foreclosure, and are simply searching for the right one.

    For these reasons, this person will be more inclined to invest time on the foreclosure defense lawyer’s website, researching the lawyer’s credentials, reading articles written on the lawyer’s blog, and so on. There is also greater likelihood that this person will convert into an appointment and possibly a new client, which leads to the next KPI.



    Perhaps the ultimate measure of success for an SEO campaign is conversions, but how are conversions defined?


    Defining Conversions

    Conversions should be defined based on your specific goals.
    Let’s say your goal is to increase leads. With this in mind, conversion tracking may include contact requests, quote requests, appointment requests, or phone calls to name a few. It’s also essential to distinguish between conversions from organic search, and conversions from other sources.

    It’s important to note that not all visitors are ready to buy, and neglecting to measure the actions of those visitors is a mistake. These conversions can be defined as newsletter subscriptions, social shares, whitepaper downloads, and other actions visitors take that indicate they are interested in what you offer. These types of conversions also serve as a great traffic quality indicator.

    With conversion tracking in place, you can take the campaign full circle by knowing which keywords are generating these conversions, and why.


    Determining ROI

    Having a system in place to track the monetary value of conversions gives you the ability to determine the ROI of your SEO campaign.
    You can take this a step further and determine your ROI based on a customer’s lifetime value (the expected revenue or profit you will receive from that customer over their lifetime). Only measuring a new customer’s initial purchase, and not taking into account future repeat purchases can result in an inaccurate depiction of the true return you are receiving on your investment.



    Tracking these KPIs not only allows you to measure your SEO campaign’s current performance, but also provides actionable data to help you make the right decisions to ensure its future success.

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    eCommerce SEO, On Page SEO, SEO, SEO 2013

    SEO Predictions For 2013

    Unless you are new to SEO or have been hiding under a rock for the past year, we don’t need to say that 2012 has been a somewhat eventful year for SEO.

    With more than enough algorithm changes, updates and tweaks to keep SEOs and digital marketers busy for a lifetime, let alone a year, it has been very challenging to say the least and many would be looking forward to waving goodbye to 2012.

    The question is, however, will 2013 be just as manic? Well, we have put together our predictions, so see what you think…

    1. Mobile Really Will Be Big in 2013 (No Really, It Will Be…Serious)

    Predictions on mobile being the “big thing” of the year have been part SEO predictions for years now, so much so that it’s becoming a bit of an inside joke. However, each year when everyone expects mobile to come charging out of the blocks it never seems to happen. Well, 2013 will surely be ‘the’ year for mobile and this will be due to one thing and one thing only: 4G.

    The UK have been equipped with the most advanced smartphones money can buy for some time however there was always that one niggling thing that has held mobile back and this has been  the poor internet speeds offered by 3G. With 4G boasting speeds that in cases are faster than some Wi-Fi connections, this surely means that 2013 will be the beginning of the mobile revolution.

    2. Author Rank The New Page Rank

    Google Authorship mark-up or rel=”author” allows you as an author to link up all the articles you have published. In 2013, it is likely that Google will begin to look at trusted links coming from the same author source. This will most likely create a new link signal which some people are already dubbing “Author Rank” and the highest value links will be from authors who are perceived as the most trusted.

    This will certainly have an impact on guest blogging and means that more so than ever content should be placed at the forefront of all digital marketing efforts.

    3. More Understanding About The Disavow Tool

    The disavow tool is still fresh out the box,meaning that there is still a limited understanding about it other than those lucky enough to be on the initial beta test. We expect that in 2013 an inevitable greater understanding will be garnished and this will come in a mix of both positive and negative case studies.

    Further from this, we’d expect Google to spend most of 2013 crunching data and unearthing a black-list of sites that may well feed into Penguin (or a new algorithm update) that will devalue certain links even more.

    4. Co-Citation Becomes The New Anchor Text

    Okay, this one is stolen from SEOmoz on a recent Whiteboard Friday.  To succinctly summarise, co-citation refers to the content that is contained around a link and this will (arguably might already) be a strong indicator to Google on what your site is about in favour of including keywords in the anchor text.

    As we know from the Penguin update it is important to vary anchor text to seriously minimise the amount of keyword specific anchor text links in your profile as these will do more harm than good. So in 2013, we expect anchor text will be even less effective with the main source of relevance against your site being attributed through Google assessing the content surrounding your link.

    5. SEO & Digital Marketing Becomes Even More Blurred

    The days of SEO being the task of a small minority who have been banished to a dark corner of the office are long gone. Now, with an increasingly more mainstream awareness of SEO coupled with numerous algorithm updates gaining more widespread attention (it’s hard not to pay attention when they have happened so frequently) means that what was once an afterthought is now the very much at the forefront of digital marketing strategy.

    This means SEO will be a touch point into so many different disciplines. We predict that 2013 will see SEO become even more sought after but at the same time there will be a growing understanding of what is required meaning cowboy agencies will slowly become a thing of the past.

    6. Google Pay To Play Shopping Results Will Affect Organic CTR

    With Google’s new pay-to-play Shopping search vertical stated for launch in the UK on 13 February 2013, you can expect that paid ads will push organic listings down even further and yes that does mean more woe for the little guy.

    With this new pay-to-play model, Google are confident that their Shopping results will be much improved from the free version as people will be more likely to incorporate more accurate product descriptions and Google have already put in place more optimization levers (e.g.360 degree image views). However this will certainly come at the expense of above the fold organic listings which will have a massive impact on organic click-through rates. Those that haven’t previously partaken in Google paid advertising might just have their hand forced.

    7. Even Less Organic Results On Page One

    Following on from the previous prediction, it is very possible that 2013 will see the traditional ten organic listings become a thing of the past. This is nothing new as 2012 has seen this happen time and time again for different search queries. However, with more of the SERPs being taken over by advertising space and more blended results entering the fold, it is not unlikely that those familiar ten blue links will be reduced.

    What does this mean? Well, add in prediction number six and you can quickly see that being ranked in the top three positions has never been more important.

    8. Continued Roll Outs Of Panda & Penguin

    Perhaps a bit of obvious this one, but in 2013 you can expect even more Panda & Penguin updates. Over 2012 these updates happened so frequently that by the end of the year most people were too exhausted to muster any real emotion other than to sigh.  However, a new year will certainly not mean a stop to it.
    We also predict that 2013

    will see the most major Penguin update since it was first launched in April. This has been teased for some time and it could be argued that findings from the disavow tool are used as part of this – and you thought 2012 was a bumpy ride!

    9. Not Provided Continues Its Ascent

    In 2011,Google announced that keyword referral data would no longer be available for search queries made by users who are signed in to Google (see our post back in October 2011) instead any data fell into the proverbial (not provided) bucket. In 2012 Firefox 14 followed suit and then iOS6 not long after. Well, in 2013 this is only going to get worse.

    Consider the fact that Chrome is fast becoming the most popular browser in the UK and Android & iOS are dominating the smartphone market, you can bet your house that not provided’s continual growth will continue to the point that towards the end of 2013 it is very likely that over half of keyword referral data will be not provided for the majority of industries.

    10. Rich Snippets & The Changing SERPs

    2012 saw some big advances in structured mark-up for rich snippets. This yearGoogle announced that schemas from the GoodRelations project have now been added into which increases the number of classes and properties available for e-commerce websites.
    To recap, was launched in 2011 as a joint alliance between Google, Microsoft, and Yahoo to provide a common foundation of support for a set of microdata types. This microdata (or structured mark-up) can be used to provide sematic meaning to the content on your site which allows the search engines to extract and display this in the search results listings (e.g. reviews, prices, addresses). On the 12th December Google announced a nifty new tool that makes it easy for site owners to mark-up their pages with structure data.

    With Google adding more schema classes and making it easier for webmasters to add them to their site, this opens up wider opportunity for its use and so you can be sure that more and more sites are going to be using the mark-up, meaning we could be seeing some very different search results in 2013.

    11. Personalized Search Gets More Personal

    Personalized search results have always been important to Google and naturally so, as they want to show users content that is relevant to them which helps maintain a great search experience. In 2012, we saw some big strides made into personalized results with the launch of Venice and further incorporation of Google+ into the SERPs.

    2013 will be no different. With more users signing up to Google and using mobile devices the results seen by one person will continue to differ to the next.
    So, be prepared for more challenges ahead.

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    On Page SEO, SEO

    On Page SEO – The First Step

    There are essentially two different types of SEO, on-page  and off-page (sometimes referred to as on-site and off-site) optimization.  On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.

    1. Content Relevance – The most used phrase for Search Engine Optimization is ” Content is the King” . The keywords used in the pages should be relevant to the content in the page. If the content is not relevant search engines would not push it up in the searches as their job is to give the users most relevant results for their search queries.

    2. Easy Navigability –  The search engines all want sites that they ‘crawl’ to be easy to navigate, with proper site maps and logical navigation as well.  Again, this makes it easier for human users to enjoy your site, so it is entirely logical.

    As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map
    within no more than two or three clicks.  On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.

    3.  Search Engine Algorithms – Different search engines have different focuses and criteria for ranking. Yahoo!, Bing and most of the other engines lay more emphasis on the on-page optimization while Google gives weightage to the external popularity of the site.

    On-page factors includes coding practices as using H1 tags in the header, adding appropriate alt-img texts to every image and ensuring that each page has a URL that is relevant to the subject of that page.

    It is necessary to undertake basic on-page optimization because it is in your control and also, doing so will generate some targeted traffic, and all targeted traffic is valuable.

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    Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

    Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).
    News of the refresh came today via a tweet from Matt Cutts, Google’s Distinguished Engineer. Here’s what Cutts reported the impact will be on the following languages:
    • 0.3% of English queries will be noticeably affected.
    • ~0.4% of Spanish queries.
    • 0.4% of French queries.
    • ~0.3% of Italian queries.
    Google’s Penguin Update, originally known as the Web Spam Algorithm Update, was first released in April and impacted 3.1 percent of English queries. The goal of the update was to clean up link profiles relying on heavily sculpted exact match anchor text (sites where 60 percent of anchor text was for “money” keywords) and comment spam, among other tactics, to artificially inflate search rankings.
    This is the second Penguin data refresh. The first Penguin data refresh occurred in May just prior to the Memorial Day weekend, and affected only 0.1 percent of English searches, so today’s update is slightly larger than the first.
    Why did Google announce this late on a Friday and no doubt wreck the weekends of many an SEO already reeling from two significant updates? “The data was ready to push, so we pushed it,” according to a separate Cutts tweet.
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