On Page SEO, SEO, SEO 2016

Search Engine Optimization – 27 Resources to Help Get Visibility in Google Search

A lot of people will tell you that SEO is dead, but whether we like it or not, SEO is alive and well. However, SEO has evolved tremendously over the last decade and continues to change every year.

Of all the various aspects of digital marketing, SEO continues to be the most misunderstood subject. That’s why I’ve decided to put together a quick guide of the best SEO resources available—from beginner to advanced.

Everything you’ll ever need to know about getting found in search can be learned in the following 27 SEO resources.


Key takeaways:
  • How search engines operate and how people interact with them
  • Why SEO is necessary
  • The basics of design, user experience, and content creation for SEO
  • Keyword research
  • Useful tools for SEO
  • Common myths and misconceptions about SEO

2. The Advanced Guide to SEO by QuickSprout
Key takeaways:
  • Indexation and accessibility
  • Site speed and performance as relative to SEO
  • Keyword research and advanced data research
  • Link building techniques
  • Search verticals
Key takeaways:
  • What is link building and why it’s important
  • Understanding good vs bad links
  • How to start a link building campaign
  • Link building metrics
  • Advanced link building tips and tricks
seo resources

Key takeaways:
  • Understanding ranking algorithms
  • Google’s policies and approach
  • How disappearing data makes SEO more challenging
  • Keyword research and content creation
  • The truth about link building
  • Social media and SEO
Key takeaways:
  • Content marketing by the numbers
  • The difference between content marketing and paid SEO
  • The best types of content for SEO
Key takeaways:
  • SEO basics
  • Improving site structure
  • Optimizing content
  • Dealing with web crawlers
  • SEO for mobile
Key takeaways:
  • Google keyword research
  • How to identify the popularity of the keyword
  • Where to include the keyword
  • How to read your page as Google bots do
  • Submitting your URL to Google
  • Externally improving your SEO
Although this guide is written for insurance agents, the advice is applicable for all local businesses that want to get found in search engines.
Key takeaways:
  • Understanding on-site SEO indicators
  • Internal linking for SEO
  • Setup and use of Google Plus and Google Local
  • Leveraging client reviews
  • Social media and local SEO
  • How to get backlinks
  • Understanding the impact of visitor behavior on SEO
  • Building local citations
  • How to use location-based landing pages
  • Mobile Marketing
This is a web-based checklist that helps you stay organized as you go through the various steps for local search engine optimization. For each item on the checklist they also provide a valuable resource, so you know why that step matters and how to do it.

Key takeaways:
  • Overall ranking factors
  • Top 50 localized organic factors
  • Top 50 local pack factors
  • Negative ranking factors
  • Top 30 difference-making factors in competitive markets
  • Factors that matter more with recent changes to local pack
  • Commentary from local SEO experts

11. How to Not Suck at Local SEO (Slideshare) by Darren Shaw
Key takeaways:
  • How the impact of reviews varies by industry
  • User experience and SEO
  • How to increase brand awareness on Yelp
  • Why keyword stuffing sucks
  • Embedding a Google map in landing pages for SEO
  • How to clean up directory listings
  • How to build citations and why they matter
  • Cleaning up spammy links
  • How to get at least one super link
Key takeaways:
  • Common landing page pitfalls for a one location business
  • Creating the best single location business web page
  • Location page SEO and technical enhancements
  • Good examples of a single location web page

13. Bring Your Local Business Online #1 (Video series) by Google Webmasters
Key takeaways:
  • Determining your business’ value proposition and online goal
  • How to find potential customers
  • Basic implementation and best practices
  • How to differentiate your brand from the competition
  • Engaging customers with a holistic online identity
Key takeaways:
  • Writing headlines for engagement
  • Formatting tricks to create eye-catching posts
  • Sharing the smart way
  • How to use hashtags
  • Leveraging Google+ comments

15. How to Use Google+ for Social SEO by Plus Your Business
Key takeaways:
  • An introduction to Social SEO
  • Social SEO vs traditional SEO
  • How to gain authority using Google+
  • Building your profile and optimizing posts
  • How to build a community around your Google+ page
Key takeaways:
  • How to optimize your profile
  • Maximizing social signals and creating more backlinks
  • Using keyword-rich captions
  • How to optimize your images
Key takeaways:
  • Using Google Keyword Planner
  • Understanding long tail keywords
  • Identifying keyword competition
  • Valuable keyword research tools
  • How to create SEO content
Key takeaways:
  • Understanding important HTML elements
  • URL best practices for SEO
  • Creating sitemaps
  • Important social metadata
  • Rich snippets and structured data
  • Targeting multiple languages
  • Web development for mobile SEO
Key takeaways:
  • Common SEO myths debunked
  • How to build evergreen content pillars
  • PR commenting
  • How to create thought leadership personas for your clients
  • Building partnerships
Key takeaways:
  • How to find broken link building opportunities on Wikipedia
  • Using benefit-focused content curation
  • Why content length matters
  • Using expert roundups to generate links and social shares
  • How to do keyword research with Facebook ads
Key takeaways:
  • Creating post titles that hype themselves
  • Examples of headlines that get more links
Key takeaways:
  • How to do an SEO audit and define your site architecture
  • Defining your target audience
  • Panning new page titles and updating meta descriptions
  • Incorporating visual content for SEO
Key takeaways:
  • Putting people ahead of keywords in your content marketing
  • How to use forums, support content, and Q&A websites for a boost in SEO
  • How to get more out of what’s already working
Key takeaways:
  • Writing headlines for SEO
  • How to optimize keywords in your content
  • How to write reader-friendly content
Key takeaways:
  • How to leverage trending events for SEO
  • Getting featured in Google News
Key takeaways:
  • An overview of the YouTube search results page
  • How to establish your brand on YouTube
  • The YouTube video ranking factors
Key takeaways:
  • An overview of the customer journey
  • How to implement SEO along the customer journey
  • Mapping out your own customer journey

The Rub:The most effective way to use these resources is one-by-one, a little at a time. Search engine optimization is an expertise built over years of practice. Even then, measuring the success of your efforts takes more time and effort.
But if you persist, over time, greater search visibility will grow your business.

Source: https://www.searchenginejournal.com/quick-seo-guide-27-resources-help-get-found-search/145796/
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eCommerce SEO, On Page SEO, SEO, SEO 2013

SEO Predictions For 2013

Unless you are new to SEO or have been hiding under a rock for the past year, we don’t need to say that 2012 has been a somewhat eventful year for SEO.

With more than enough algorithm changes, updates and tweaks to keep SEOs and digital marketers busy for a lifetime, let alone a year, it has been very challenging to say the least and many would be looking forward to waving goodbye to 2012.

The question is, however, will 2013 be just as manic? Well, we have put together our predictions, so see what you think…

1. Mobile Really Will Be Big in 2013 (No Really, It Will Be…Serious)

Predictions on mobile being the “big thing” of the year have been part SEO predictions for years now, so much so that it’s becoming a bit of an inside joke. However, each year when everyone expects mobile to come charging out of the blocks it never seems to happen. Well, 2013 will surely be ‘the’ year for mobile and this will be due to one thing and one thing only: 4G.

The UK have been equipped with the most advanced smartphones money can buy for some time however there was always that one niggling thing that has held mobile back and this has been  the poor internet speeds offered by 3G. With 4G boasting speeds that in cases are faster than some Wi-Fi connections, this surely means that 2013 will be the beginning of the mobile revolution.

2. Author Rank The New Page Rank

Google Authorship mark-up or rel=”author” allows you as an author to link up all the articles you have published. In 2013, it is likely that Google will begin to look at trusted links coming from the same author source. This will most likely create a new link signal which some people are already dubbing “Author Rank” and the highest value links will be from authors who are perceived as the most trusted.

This will certainly have an impact on guest blogging and means that more so than ever content should be placed at the forefront of all digital marketing efforts.

3. More Understanding About The Disavow Tool

The disavow tool is still fresh out the box,meaning that there is still a limited understanding about it other than those lucky enough to be on the initial beta test. We expect that in 2013 an inevitable greater understanding will be garnished and this will come in a mix of both positive and negative case studies.

Further from this, we’d expect Google to spend most of 2013 crunching data and unearthing a black-list of sites that may well feed into Penguin (or a new algorithm update) that will devalue certain links even more.

4. Co-Citation Becomes The New Anchor Text

Okay, this one is stolen from SEOmoz on a recent Whiteboard Friday.  To succinctly summarise, co-citation refers to the content that is contained around a link and this will (arguably might already) be a strong indicator to Google on what your site is about in favour of including keywords in the anchor text.

As we know from the Penguin update it is important to vary anchor text to seriously minimise the amount of keyword specific anchor text links in your profile as these will do more harm than good. So in 2013, we expect anchor text will be even less effective with the main source of relevance against your site being attributed through Google assessing the content surrounding your link.

5. SEO & Digital Marketing Becomes Even More Blurred

The days of SEO being the task of a small minority who have been banished to a dark corner of the office are long gone. Now, with an increasingly more mainstream awareness of SEO coupled with numerous algorithm updates gaining more widespread attention (it’s hard not to pay attention when they have happened so frequently) means that what was once an afterthought is now the very much at the forefront of digital marketing strategy.

This means SEO will be a touch point into so many different disciplines. We predict that 2013 will see SEO become even more sought after but at the same time there will be a growing understanding of what is required meaning cowboy agencies will slowly become a thing of the past.

6. Google Pay To Play Shopping Results Will Affect Organic CTR

With Google’s new pay-to-play Shopping search vertical stated for launch in the UK on 13 February 2013, you can expect that paid ads will push organic listings down even further and yes that does mean more woe for the little guy.

With this new pay-to-play model, Google are confident that their Shopping results will be much improved from the free version as people will be more likely to incorporate more accurate product descriptions and Google have already put in place more optimization levers (e.g.360 degree image views). However this will certainly come at the expense of above the fold organic listings which will have a massive impact on organic click-through rates. Those that haven’t previously partaken in Google paid advertising might just have their hand forced.

7. Even Less Organic Results On Page One

Following on from the previous prediction, it is very possible that 2013 will see the traditional ten organic listings become a thing of the past. This is nothing new as 2012 has seen this happen time and time again for different search queries. However, with more of the SERPs being taken over by advertising space and more blended results entering the fold, it is not unlikely that those familiar ten blue links will be reduced.

What does this mean? Well, add in prediction number six and you can quickly see that being ranked in the top three positions has never been more important.

8. Continued Roll Outs Of Panda & Penguin

Perhaps a bit of obvious this one, but in 2013 you can expect even more Panda & Penguin updates. Over 2012 these updates happened so frequently that by the end of the year most people were too exhausted to muster any real emotion other than to sigh.  However, a new year will certainly not mean a stop to it.
We also predict that 2013

will see the most major Penguin update since it was first launched in April. This has been teased for some time and it could be argued that findings from the disavow tool are used as part of this – and you thought 2012 was a bumpy ride!

9. Not Provided Continues Its Ascent

In 2011,Google announced that keyword referral data would no longer be available for search queries made by users who are signed in to Google (see our post back in October 2011) instead any data fell into the proverbial (not provided) bucket. In 2012 Firefox 14 followed suit and then iOS6 not long after. Well, in 2013 this is only going to get worse.

Consider the fact that Chrome is fast becoming the most popular browser in the UK and Android & iOS are dominating the smartphone market, you can bet your house that not provided’s continual growth will continue to the point that towards the end of 2013 it is very likely that over half of keyword referral data will be not provided for the majority of industries.

10. Rich Snippets & The Changing SERPs

2012 saw some big advances in structured mark-up for rich snippets. This yearGoogle announced that schemas from the GoodRelations project have now been added into Schema.org which increases the number of Schema.org classes and properties available for e-commerce websites.
To recap, Schema.org was launched in 2011 as a joint alliance between Google, Microsoft, and Yahoo to provide a common foundation of support for a set of microdata types. This microdata (or structured mark-up) can be used to provide sematic meaning to the content on your site which allows the search engines to extract and display this in the search results listings (e.g. reviews, prices, addresses). On the 12th December Google announced a nifty new tool that makes it easy for site owners to mark-up their pages with structure data.

With Google adding more schema classes and making it easier for webmasters to add them to their site, this opens up wider opportunity for its use and so you can be sure that more and more sites are going to be using the mark-up, meaning we could be seeing some very different search results in 2013.

11. Personalized Search Gets More Personal

Personalized search results have always been important to Google and naturally so, as they want to show users content that is relevant to them which helps maintain a great search experience. In 2012, we saw some big strides made into personalized results with the launch of Venice and further incorporation of Google+ into the SERPs.

2013 will be no different. With more users signing up to Google and using mobile devices the results seen by one person will continue to differ to the next.
So, be prepared for more challenges ahead.

Copied from http://www.epiphanysearch.co.uk/blog/2013-seo-predictions/
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On Page SEO, SEO

On Page SEO – The First Step

There are essentially two different types of SEO, on-page  and off-page (sometimes referred to as on-site and off-site) optimization.  On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.

1. Content Relevance – The most used phrase for Search Engine Optimization is ” Content is the King” . The keywords used in the pages should be relevant to the content in the page. If the content is not relevant search engines would not push it up in the searches as their job is to give the users most relevant results for their search queries.

2. Easy Navigability –  The search engines all want sites that they ‘crawl’ to be easy to navigate, with proper site maps and logical navigation as well.  Again, this makes it easier for human users to enjoy your site, so it is entirely logical.

As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map
within no more than two or three clicks.  On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.

3.  Search Engine Algorithms – Different search engines have different focuses and criteria for ranking. Yahoo!, Bing and most of the other engines lay more emphasis on the on-page optimization while Google gives weightage to the external popularity of the site.

On-page factors includes coding practices as using H1 tags in the header, adding appropriate alt-img texts to every image and ensuring that each page has a URL that is relevant to the subject of that page.

It is necessary to undertake basic on-page optimization because it is in your control and also, doing so will generate some targeted traffic, and all targeted traffic is valuable.

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