Link Popularity is basically a measure of the number and quality of inbound links to
your website. It refers to the total number of links or “votes” that a search engine
has found for your website. It is one of the best ways to measure a website’s online
awareness and overall visibility.

Coming on top of search engine is like a winning a democratic election in USA or UK.
There are many parties, candidates trying to be on top. But, the party or candidate
that gets the maximum votes wins the election. Similarly the web page that gets
maximum VOTES or Links wins the Internet Game and gets listed at top.

That’s the straightforward explanation – it’s actually a little more complicated than
that. Search engines will also look at the quality and ranking of the sites that link to
yours… in addition to other factors. (In some instances, they’ll even look at the
words being used to provide the link.) Some Search engines use this assessment
when determining rank and positioning. One very important search engine that has
placed a great deal of emphasis upon link popularity is Google.

This excellent search engine uses what it calls PageRank as an indicator of a page’s
value. PageRank relies on the uniquely democratic nature of the web by using its
vast link structure as an indicator of an individual page’s value. In essence, Google
interprets a link from page A to page B as a vote, by page A, for page B. But, Google
looks at more than the sheer volume of votes, or links a page receives; it also
analyzes the page that casts the vote. Votes cast by pages that are themselves
“important” weigh more heavily and help to make other pages “important.”

Without a good Google PageRank, you are unlikely to appear high in Google search
results. And, since Google is such an important search engine, it’s essential that you
strive for a site with good link popularity if you’re looking to attract visitors. Some of
the other leading search engines which use link popularity criteria are AltaVista,
Excite and HotBot.