Google Updates

Google Had A Major Core Ranking Algorithm Update This Past Weekend

Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?

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Zineb Ait Bahajji (in French), Gary Illyes and John Mueller of Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.
On Friday, I noticed early signs of an update, and then, over the weekend, I called this a “massive update.” I asked Google for confirmation, and on Twitter they confirmed it was a core ranking algorithm update.
Google rarely confirms core algorithm updates. They did confirm one back in May 2015 for us, but it is rare that they confirm these. So it is a big thing for Google to go on record that this update webmasters were seeing was related to the core update.
Webmasters are still waiting for the Penguin update that was delayed and expected to be pushed sometime during this month. So there was a lot of confusion, with SEOs and webmasters thinking this update was Penguin-related.
But the signs didn’t point to Penguin; it seemed more core search- or Panda-related. Now we know it was core search, and potentially also Panda, which is now baked into the core search algorithm. More on that in a few minutes over here.

Source: http://searchengineland.com/google-had-a-major-core-ranking-algorithm-update-this-past-weekend-240067#.VpUjVtMm-e8.facebook
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Google AdWords Remarketing, Google Updates, Paid Marketing, Pay Per Click, PPC

Google Continuing To Test 4 Text Ads In Search Results

This isn’t the first time Google has tested four top-line ads on desktop results.


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Example of Google showing four text ads on a search result page

We’ve received several reports of people seeing four text ads in Google search results on desktop over the past couple of months. For example, the screen shot above was sent by Frederick Hyland of S360 in Denmark last month. In all cases we’ve seen, four ads are served at the top, and no ads appear along the right rail; most reports have come from outside the US.
The company is, of course, always testing the way it displays ads. Google actually first began experimenting with four text ads in 2010, as we reported then. We’ve been told that four ads are only showing on a small number of queries now and that the test is not permanent.
More ads, in turn, can mean less above-the-fold real estate for organic listings, though more and more, there isn’t much real estate available to organic to begin with. On mobile, we’ve seen two ads often take up the full screen, just as three ads do, depending on the number of ad extensions Google opts to show. In this cheeky tweet by Moz’s Pete Meyers, a screenshot shows that four ads and a mortgage calculator push all of the organic links below the fold.
While we’re on the topic of “mortgage calculator,” here’s a preview from Google.co.uk of what many Californians will be seeing with more frequency: a sponsored listing for Google Compare for Mortgages. That product launched in California last month and will follow in other states.
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Here the sponsored Compare listing is displaying with two ads above it, though others have seen more top ads showing along with the Compare spot. On my laptop screen, just the title of the first organic listing is viewable above the fold.
From the sound of it, four ads won’t be rolling out more fully any time soon, yet how long this particular experiment will run is not clear. And if history is any gauge, it likely won’t be the last time we see this tested.

Source: http://searchengineland.com/google-continuing-to-test-4-text-ads-in-search-results-237905
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