Directory Submissions List, eCommerce SEO

Quick Approval Directory List

Here i am posting the best directory submission sites list which will give approval in 3-4 days



Read More
eCommerce SEO, On Page SEO, SEO, SEO 2013

SEO Predictions For 2013

Unless you are new to SEO or have been hiding under a rock for the past year, we don’t need to say that 2012 has been a somewhat eventful year for SEO.

With more than enough algorithm changes, updates and tweaks to keep SEOs and digital marketers busy for a lifetime, let alone a year, it has been very challenging to say the least and many would be looking forward to waving goodbye to 2012.

The question is, however, will 2013 be just as manic? Well, we have put together our predictions, so see what you think…

1. Mobile Really Will Be Big in 2013 (No Really, It Will Be…Serious)

Predictions on mobile being the “big thing” of the year have been part SEO predictions for years now, so much so that it’s becoming a bit of an inside joke. However, each year when everyone expects mobile to come charging out of the blocks it never seems to happen. Well, 2013 will surely be ‘the’ year for mobile and this will be due to one thing and one thing only: 4G.

The UK have been equipped with the most advanced smartphones money can buy for some time however there was always that one niggling thing that has held mobile back and this has been  the poor internet speeds offered by 3G. With 4G boasting speeds that in cases are faster than some Wi-Fi connections, this surely means that 2013 will be the beginning of the mobile revolution.

2. Author Rank The New Page Rank

Google Authorship mark-up or rel=”author” allows you as an author to link up all the articles you have published. In 2013, it is likely that Google will begin to look at trusted links coming from the same author source. This will most likely create a new link signal which some people are already dubbing “Author Rank” and the highest value links will be from authors who are perceived as the most trusted.

This will certainly have an impact on guest blogging and means that more so than ever content should be placed at the forefront of all digital marketing efforts.

3. More Understanding About The Disavow Tool

The disavow tool is still fresh out the box,meaning that there is still a limited understanding about it other than those lucky enough to be on the initial beta test. We expect that in 2013 an inevitable greater understanding will be garnished and this will come in a mix of both positive and negative case studies.

Further from this, we’d expect Google to spend most of 2013 crunching data and unearthing a black-list of sites that may well feed into Penguin (or a new algorithm update) that will devalue certain links even more.

4. Co-Citation Becomes The New Anchor Text

Okay, this one is stolen from SEOmoz on a recent Whiteboard Friday.  To succinctly summarise, co-citation refers to the content that is contained around a link and this will (arguably might already) be a strong indicator to Google on what your site is about in favour of including keywords in the anchor text.

As we know from the Penguin update it is important to vary anchor text to seriously minimise the amount of keyword specific anchor text links in your profile as these will do more harm than good. So in 2013, we expect anchor text will be even less effective with the main source of relevance against your site being attributed through Google assessing the content surrounding your link.

5. SEO & Digital Marketing Becomes Even More Blurred

The days of SEO being the task of a small minority who have been banished to a dark corner of the office are long gone. Now, with an increasingly more mainstream awareness of SEO coupled with numerous algorithm updates gaining more widespread attention (it’s hard not to pay attention when they have happened so frequently) means that what was once an afterthought is now the very much at the forefront of digital marketing strategy.

This means SEO will be a touch point into so many different disciplines. We predict that 2013 will see SEO become even more sought after but at the same time there will be a growing understanding of what is required meaning cowboy agencies will slowly become a thing of the past.

6. Google Pay To Play Shopping Results Will Affect Organic CTR

With Google’s new pay-to-play Shopping search vertical stated for launch in the UK on 13 February 2013, you can expect that paid ads will push organic listings down even further and yes that does mean more woe for the little guy.

With this new pay-to-play model, Google are confident that their Shopping results will be much improved from the free version as people will be more likely to incorporate more accurate product descriptions and Google have already put in place more optimization levers (e.g.360 degree image views). However this will certainly come at the expense of above the fold organic listings which will have a massive impact on organic click-through rates. Those that haven’t previously partaken in Google paid advertising might just have their hand forced.

7. Even Less Organic Results On Page One

Following on from the previous prediction, it is very possible that 2013 will see the traditional ten organic listings become a thing of the past. This is nothing new as 2012 has seen this happen time and time again for different search queries. However, with more of the SERPs being taken over by advertising space and more blended results entering the fold, it is not unlikely that those familiar ten blue links will be reduced.

What does this mean? Well, add in prediction number six and you can quickly see that being ranked in the top three positions has never been more important.

8. Continued Roll Outs Of Panda & Penguin

Perhaps a bit of obvious this one, but in 2013 you can expect even more Panda & Penguin updates. Over 2012 these updates happened so frequently that by the end of the year most people were too exhausted to muster any real emotion other than to sigh.  However, a new year will certainly not mean a stop to it.
We also predict that 2013

will see the most major Penguin update since it was first launched in April. This has been teased for some time and it could be argued that findings from the disavow tool are used as part of this – and you thought 2012 was a bumpy ride!

9. Not Provided Continues Its Ascent

In 2011,Google announced that keyword referral data would no longer be available for search queries made by users who are signed in to Google (see our post back in October 2011) instead any data fell into the proverbial (not provided) bucket. In 2012 Firefox 14 followed suit and then iOS6 not long after. Well, in 2013 this is only going to get worse.

Consider the fact that Chrome is fast becoming the most popular browser in the UK and Android & iOS are dominating the smartphone market, you can bet your house that not provided’s continual growth will continue to the point that towards the end of 2013 it is very likely that over half of keyword referral data will be not provided for the majority of industries.

10. Rich Snippets & The Changing SERPs

2012 saw some big advances in structured mark-up for rich snippets. This yearGoogle announced that schemas from the GoodRelations project have now been added into which increases the number of classes and properties available for e-commerce websites.
To recap, was launched in 2011 as a joint alliance between Google, Microsoft, and Yahoo to provide a common foundation of support for a set of microdata types. This microdata (or structured mark-up) can be used to provide sematic meaning to the content on your site which allows the search engines to extract and display this in the search results listings (e.g. reviews, prices, addresses). On the 12th December Google announced a nifty new tool that makes it easy for site owners to mark-up their pages with structure data.

With Google adding more schema classes and making it easier for webmasters to add them to their site, this opens up wider opportunity for its use and so you can be sure that more and more sites are going to be using the mark-up, meaning we could be seeing some very different search results in 2013.

11. Personalized Search Gets More Personal

Personalized search results have always been important to Google and naturally so, as they want to show users content that is relevant to them which helps maintain a great search experience. In 2012, we saw some big strides made into personalized results with the launch of Venice and further incorporation of Google+ into the SERPs.

2013 will be no different. With more users signing up to Google and using mobile devices the results seen by one person will continue to differ to the next.
So, be prepared for more challenges ahead.

Copied from
Read More
eCommerce SEO, SEO, Social-Media

Importance of Using Contracts in SEO

Using comprehensive contracts in your SEO business will prove invaluable. Not only will you feel more confident about running your business, but you will also have peace of mind in knowing that you are covered from a legal perspective should any issues arise.

I think it goes without saying that having a contract is a must for any type of service you provide, especially if you deal with thousands of dollars of service value. Not using a contract could cost you dearly in this business, especially if a client chooses to take off before they pay you. Then there’s also the worry of them making continual change requests throughout the project lifecycle if they decide to stick around.

This is why a contract should clearly specify milestones, expectations, specifications and a project schedule to allow both parties – client and consultant – to monitor deadlines and the project overview before getting started. To be qualified as valid, a contract will need to be mutually agreed upon, meaning both parties must sign and date the document. Once your client signs the contract, he or she clearly accepts the conditions laid forth within.

Remember, it’s always easiest to work from a pre-made SEO contract template to fast track the entire process, rather than starting from scratch each time.

Components of a Solid Contract
One thing you should always keep in mind is to include the essential components of your project. To give you an idea what could be included in an SEO contract, here are some examples;
* Work scope
* Payment terms
* Time-frame of the project
* How to deal with delays (initiated by either party)
* Dealing with liability issues
* Cancellations
* Copyrights, etc.

Obviously this is just a rough guide, but certainly a basic framework for you to work from as a starting point. Again, having a solid contract is a smart move in the world of SEO – not having one can lead to serious legal problems.

Key Contracts
While there are numerous contracts, documents and letters that you will be using daily, by far the most common contracts and documents that I’ve found myself using time and time again, regardless of the project type are:
* SEO Proposal
* SEO Contract
* Work Order

Let’s look at why these contracts are the most used contracts in freelance web design.

SEO Proposal
The SEO proposal is the corner stone document of any SEO business. Put simply, it’s your entire sales pitch on paper. This document allows you to showcase your overall proposed solution to your client. It’s the one document that has the potential to gain interest from the prospect and help secure the deal.

The SEO proposal should contain the following information:
* Project overview
* Site recommendations and objectives
* Project benefits
* Functional specifications
* Technical specifications
* Information architecture
* Considerations, assumptions, constraints etc.
* Cost summary including itemized quote
* Project phase or workflow

In a nutshell, the SEO proposal is intended to assist in the understanding of the proposed project for the development of the client’s website. It provides outlined functional specifications and requirements in brief that are intended as guides only without obligation, to the business owner or director. It is designed to direct project and overall implementation, and to give a better
insight as to the procedures involved with promoting the requested site, along with estimated costs.

SEO Contract
As already stated, not using a contract before getting started with any client is certainly not advisable. The complications and issues that could potentially arise are endless. By using a contract, you clearly define the project, set limitations to the amount of work requested, and layout your terms and conditions, including payment terms.

The SEO contract should contain the following information:
* Maintenance agreement
* Payment terms
* Project workflow
* Change requests
* Copyrights and trademarks
* Liability
* Indemnification
* Content ownership
* Non Disclosures
* Project cancellations

The main purpose of the contract is to ensure both the client and the consultant understand they are entering into a binding contract under which they both have obligations and responsibilities. Particularly useful when disputes or legal matters arise. If ever you have a prospect that refuses to agree to your terms and conditions as set-out within your contract – don’t do business with them!

Work Order
The work order is the essential “what’s gotta be done?” document. This document is perfect to use when itemizing each particular section of the requested task. Whether it be an entire website audit, restructure, or a quick fix, the work order allows you to clearly outline in detail exactly what has to be done, and what doesn’t. I’ve found over the years that’s it’s always smart to include
“exclusions” in the work order as well.

This prevents the client from suggesting that they requested something afterwards that wasn’t originally part of the project specification.
The Work order should contain the following information:

* Name of both parties, date and work order number
* Project overview
* Project benefits
* Completion dates
* Project specifications, including exclusions
* Agreement terms including payment, cancellations and general notations

Obviously the more involved the work, the more detailed the work order needs to be, however the basic principle still applies – itemize the requested work ahead of time to ensure both yourself, and the client are on the same page.

Understanding Contracts
One common argument business owners and clients often have is the way in which the contract is specified. Unless you are a lawyer who is familiar with legal terms it can be hard to really understand what the contract actually states.
My advice is to double-check with your lawyer or solicitor. It is important contracts are written with humans in mind. They should be easy enough to understand and comprehend while clearly stating the legal side of doing business with your clients.
Read More
eCommerce SEO, SEO

Search Engine Optimization Seo Has Become A Necessity For Websites

Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration. What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire a SEO to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO.

One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO is if it is capable of offering content writing services for SEO. Almost all major SEO now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO that can utilize other content centric avenues like article writing and press release writing.

Another thing to keep in mind while choosing a SEO is the services that are on offer. It pays to work with a SEO that can offer a complete portfolio of services from link building to specialized web designing services. SEO offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO for carrying out SEO of your site from the ground up, then the SEO will automatically choose the link building package your site needs.

It is also important to look at the credentials of the firm you are dealing with, most SEO make tall claims but have very little to back up their claims. Before you choose a SEO ask them for a website they have optimized, most SEO will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO itself. If the SEO’s website is ranking well for popular keywords you can rest assured that your website’s optimization is in good hands.

Another important aspect to keep in mind is how up to date the services on offer are, if you have no idea which services to look for then a good indicator are services like XHTML validation and XHTML slice. In essence, what you are looking for is a SEO that can offer you as many or as few services as you require. In addition, a SEO should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services.

Finally, it is important to understand your own requirements before you hire a SEO. Most webmasters know what they are looking for and know which keywords they would like to rank for. It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword ‘water’ as beating wikipedia is not an easy task. It is important to be in constant contact with the SEO so you can better understand how the SEO is working and what steps are being taken to improve your site’s ranking. Also be wary of SEO’s that offer overnight success.
Read More
eCommerce SEO, SEO

SEO Tips for Ecommerce Sites

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome.

These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store.

1. Create unique content on each of your product and product category pages.
Interesting, unique content tells Google a page is valuable, and helps it rank higher. Well-written content can also persuade more of your visitors to actually pull out their credit cards.
Don’t just copy the manufacturer’s description of the product. Write your own description so that Google sees it as valuable, unique content. Google’s Farmer/Panda Update of early 2011 favors sites with more original content.

2. Discover what shoppers are actually searching for.
Keyword research is an invaluable way to discover the words you should be using to describe what you sell. You can find out how many people search for a particular keyword per month, and even check more specifically for your own region, with Google’s free keyword tool.

3. Create pages for categories people are searching for.
Some people may be searching for specific product names like “Nikon D90,” but odds are, more people are searching for broad keyword phrases like “Nikon digital camera” and “digital SLR cameras.”
Creating category pages for these broad keyword phrases – as well as product-specific pages within each category – boosts your SEO and helps you capture a bigger group of people searching for what you sell. Added bonus: Category pages based on broad keywords can help browsers and researchers find what they want more quickly, and turn them into buyers.

4. Interlink your pages using good anchor text.
Link to other products or categories within the text on your site. Be sure to use anchor text with relevant keywords. This will help search engines find and index other pages on your site, so they can be found by searchers. The links and anchor text will also boost the linked pages’ SEO and help them rank higher for words you use in your anchor text.
Added bonus: People reading your text can easily click on links you provide and find other products that might interest them. You’ll be keeping people on your site, and helping them find what they want.

5. Allow people to share your products on social media sites.

Social media mentions help your SEO. Plus, social sharing gets your product seen by more people.
Install social sharing buttons for Facebook, Twitter and Google+ on every product and product category page. Make sure they’re easy to find. One online retailer places them right below the price of each product, because people always look for the price.

6. Get valuable backlinks.
Backlinks (links from another site to yours) have always been one of the most important factors search engines consider when deciding how high to rank a web page in search results. Getting backlinks isn’t easy, however.
Adding interesting content to your website beyond product and category pages is the first step, because few website owners want to link to a boring page, or a page where you’re just selling something. A blog is a great avenue for adding link-worthy content to your website.

7. Avoid duplicate content issues.
E-commerce sites tend to give visitors the option to sort a list of products by various parameters like price, popularity or product ratings. While sorting is useful for people, it can be a nightmare for your SEO, because it usually means you are essentially creating multiple pages with the same content, just in a different order. Search engines can see these pages as duplicate content, and therefore less valuable. This in turn can dilute the SEO of these pages.
This isn’t a simple thing to fix, but the easiest thing you can do is tell Google about the sorting through Webmaster Tools. For more info on solving this problem, read item No. 3 in this article.

8. Use descriptive URLs.
The URLs on your site are another opportunity for you to boost your e-commerce site’s SEO. If your page about blue widgets has a URL like, the URL is telling Google that the page is about “blue widgets” and should show up in search results for that keyword phrase. However, if the URL is, Google doesn’t get that extra piece of information telling it what the page is about. People also look at URLs, and it’s much better if the URL informs them, too.

9. Let visitors leave reviews.
Reviews are another piece of unique content, and search engines love unique content. Plus, reviews can help visitors decide to pull out their credit cards and buy the product.

10. Include a sitemap to help Google find all your pages.
If Google finds a page and thinks it has valuable content, it will index the page. That means it can show up in search results.
For instructions, read Creating an XML Sitemap or HTML Sitemap.

11. Update your website content regularly.
The Google Freshness Update of November 2011 favors websites with the freshest content on a given topic.
Tweak your website’s content and add new content from time to time so your website doesn’t look stale. Adding a blog to your website, and writing a blog post every so often about your industry, can make this task easier. For example, if you sell pet supplies, you can add a post in mid-summer about de-fleaing your pets and your house.
Allowing visitors to post reviews is another way to get fresh content for your site, and it doesn’t take much work on your part.

Article Taken from 

Read More