Branding, Digital-Marketing-Information

How Influencer Marketing Impacts Your Business Branding in a Positive Way?

The voice of customers has always been a powerful concept of digital marketing and in the current scenario, social media sites act as a giant and a huge megaphone for transmitting that voice. In fact, social media platforms have fundamentally modified the balance between brands and customers as it facilitates peer commendations to play a vital role in buying decisions of the purchasers.  A recent study has shown that the marketing that is inspired by creating influence over the target audience generates twice sales than the paid advertisements, and the customers achieved through these influencing techniques have a greater retention rate as well.

Due to the increasing popularity of commendations through the social media platforms, a new term, called as “Influencer Marketing” has become a hot topic of discussion and implementation among the digital marketers. However, before proceeding with how it has positively impacted the overall growth of an online business, it is important to understand this term.
Influencer marketing is a latest term used in digital marketing, which recognizes and targets the audiences with influences over the potential buyers.”
Gone are the days when business branding was completely depended on celebrities and famous bloggers, but the evolution of the influencer marketing has completely revolutionized the concept of revenue generation.
Only high quality content is not enough to get your business noticed by your target audience, and hence, you must find a way to put your words out and this is where, the influencer marketing comes into existence. It involves developing a relationship with influential people that can help in establishing your business identity among your well-established competitors.

How Influencer Impacts Your Business?

Until now, we have discussed what is influencer marketing, but now it is equally essential to identify the key ways an influencer can have a positive impact on your business.
  • They can write an article or a blog post for your business and its services
  • They can share information related to your business in their social media accounts
  • They can permit or ask you to write guest posts for their websites or they may use a perfect blend of all these three steps to bring fruitful results through your online existence.

Moreover, an influencer always has a larger range of potential audiences that yours, which is essential for endorsing your products or services to a wider spectrum of consumers. The trust factor also defines a clear difference between you and your influencer.
For example, if you have a Twitter account with 100 followers and you shared a piece of content on your account, there are chances that 20,000 people see what you have shared, which might result in 20 additional shares and 10 links. When the same content is shared by an influencer having thousands of followers, those 20,000 people will be much more responsive towards this shared piece of content because of their trust on the influencer and this will further result in the creation of 50 additional shares and 50 links as well.
The trust factor of an Influencer is shown as follows:

As shown in the above figure, there is an immense advantage because the search engines also actively measure author’s authority and give priority to  the vote of the influencer.

Who Employs Influencer Marketing?

It is a proven fact that any business can benefit from developing a conversion around its products and services. Small businesses might employ inexpensive online strategies for connecting with their influencers. For example, a new restaurant could motivate or encourage its customers to write reviews online while a landscaping company can establish a helpful blog for its website. Influence is always created equally powerful both on local and national levels.

On the other hand, bigger companies can adopt comprehensive online tactics for implementing influencer marketing across different platforms. They could easily set up their lavish partnerships with celebrities to help in positioning their products and services. For example, a famous energy drink company might endorse a snowboarders or offer free drinks at competitions to create an influence of its products over the younger generations.

How an Effective Influencer Marketing Plan is Created and Executed?

The first step is to determine the goals for an effective influencer marketing campaign. However, the goals of influencer marketing are inclined more towards creating buzz and spreading awareness of your brand among the target audience than increasing sales. It is important for the companies to set their goals before searching and contacting the influencers. This is the very first essential of digital media marketing process.

Once you have established your goals, you can start recognizing the influencers of your business domains by researching target markets and demographics. Simple searches over Facebook and Google can also reveal the true influencers of your business domain. The goal is to develop an organic relationship with your influencers, which is not entirely dependent on selling and endorsing.
The following diagram displays which type of relationship developing methods are most personal and hence, carries the most value.

Once the company is ready to contact the influencers, they will communicate via social media or some other informal ways. Besides, marketers should reevaluate and revisits the goals every month for tracking the failure or success of the influencer program. If an already existing influencer program is not giving the desired outcomes, the companies must reach new influencers through different ways.

Effective Strategies for Influencer Marketing

Recognize the Most Pertinent Influencers – Digital tools like Appinions and  SocMetrics make it simple for companies to examine the social media background for recognizing the most influential profiles depending on category, geography, or other demographic data.

Develop a Relationship with Influencers – Strive to build a relationship with an influencer prior to soliciting them to sponsor for a company or product. An easy message on Twitter or Facebook can help grovel to a probable new influencer for the company.
Discover Your Influencers Preferences – Distribute advertising material and content to the influencers in a layout that is more expedient for them whether that be audio, video, print or some other layout.
Stick with the Regulations – While developing relationship with the influencers as devising influencer marketing program, it is essential to abide by the regulations to achieve maximum benefit through this technique.
Make it Simple to Access the Content – A content is more likely to be shared by the influencers with their followers if it is simple for them to incorporate into their Facebook posts, blogs,  and other major content sharing portals. The online tools such as SocialChorus make it uncomplicated for  the companies to allocate content to the influencers for sharing.
Don’t Ignore Small Social Networking Sites – There is a common tendency between majority of social media marketers to think only of Facebook, Google+, Twitter, and YouTube when it comes to social media sites. But surprisingly, Instagram has 30 million users and it is continuously growing in numbers and hence, minor social media sites can also have a positive influence in the overall revenue through your online business.

Tips for the Digital Marketers for Effectively Implementing Influencer Marketing Tactics

  • When searching for influencers to endorse your products and services, go beyond the demographic search for discovering the interests and passion of your potential influencers.
  • Engage your influencers with the content of their interest as this will not only add value to them, but to also their audience, which yields better outcomes for your brand.
  • Influencer marketing is not necessarily based on reaching good number of potential buyers but it is about creating a connection with your audience.
  • Instead of serving your influencers as a marketing platform for your brand, put more time and efforts in developing a long term relationship with them to achieve better results.

Overall, learning to work with people with different dynamics over the Internet is a complex task, but developing relationships with influential people will always bring fruitful results to your business. An effective influencer marketing technique involves proper evaluation and development of relationship with the influencers because then only, we can accomplish the set goals of our business with perfection.


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Digital-Marketing-Information, Social-Media

Setting Up Your Twitter Account

A lot of businesses, old and new, are taking advantage of the marketing mileage that Twitter can present. The micro-blogging site is being used by many companies to do market research, brand advocacy, reputation management, and provide selected highlights from a particular event.

This means that Twitter can expand brand awareness, as well as generate new opportunities for businesses. However, you cannot have a successful Twitter marketing campaign if you don’t have an account that goes in line with your goals.

Branding Your Twitter Account

In order to come up with a successful Twitter marketing campaign, you have to brand your account. Your homepage is basically your landing page, and it has a couple of characteristics that you need to pay attention. That way, your brand can take advantage of maximum conversions.

Brand Your Twitter Background

The new Twitter is considerably wider than it used to be. Thus, you can use the primary left side of your account to brand it. Consider creating a 108-pixel left sidebar with your business’ logo and other online information that you have. This could include the logo of other businesses that supports your product or services. In relation to this, make sure that your background and profile customization goes in line with your brand’s color scheme.

Optimize the “About Me” Section

If you are representing a business, it is best to include its core values to your profile’s About Me section. It would also be ideal if you’ll use your primary keywords, as this will help other users to find you through Twitter search. Additionally, post a link to your blog or website so that your followers can easily access your content for more information.

Personalize Your Avatar

No user trust an account that uses the default Egg avatar. When creating an account for your business, you have to post your business logo or your photo immediately.

Whether you will use a logo or your own picture depends on your campaign. If you are representing your business as a whole, then you have to use a logo. But if you are considered as a thought leader in your industry or a public advocate of a brand where you work from, using your own photo would be fine. However, it will work best if you add a small business logo under your image.

When it comes to Twitter marketing, it is not just about posting tweets about your business. It also has to do with branding your account.
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7 Tips to Get Job in Online Marketing Sector

Here are seven tips on how to land a job in the online space.

1. Dress to Impress

The online space is notorious for dressing down, but hiring managers and prospective employers take interviews seriously. You’ll rarely be criticized for over-dressing (although it has happened to me), so make sure to make a good first impression. You can dress down on a follow-up interview, if you make it that far.

2. Be Social

The crowd in the online space is naturally social, so put yourself out there on Twitter, LinkedIn or start your own blog. For best results, try to keep personal content and drunken disorderly pictures on Facebook behind strict access permissions. I can’t tell you how many times I’ve extended invitations to people that I’ve met socially at tradeshows or mixers or industry nights that have been vetted through peers in the industry long before reaching out for a first interview.

3. Show an Interest in the Industry and Organization You Want to Join

Working in an online channel is one of the most interesting places to be right now, so bring that shared enthusiasm to your interview. You’ll likely be asked the question, “what sparked your interest in this role?” and if you have no spark, it is painstakingly obvious. Some of the best candidates I’ve met were able to go off on tangents discussing new gadgets, social networking, recent blog posts from industry leaders, and books they’ve been reading.

4. Take Advantage of Soft Skills That Fit Online Roles

Don’t be embarrassed to admit you don’t have all of the technical skills listed on a job description. Some of the best interviewees I have met admit up-front the things they can and can’t do, and it goes a long way to increasing your credibility. Individuals that tend to rank higher in emotional intelligence are very sought-after because soft skills are often shared amongst strong leaders and lost on extremely technical people.

5. Market to Your Strengths and Prepare to Discuss Concrete Examples of Your Past Success

Let’s face it; people tend to blow a lot of smoke, especially in online circles. Anyone can claim to have done all kinds of things in a previous life, but few have the numbers, reports, diagrams, and process flows to back it up. Don’t be afraid to blank out the names of the innocent (your previous employer) and bring that evidence to your next interview. If you can show that your past experience directly impacts your interviewer’s prospective role, you are as good as gold. In addition, marketing your past success may help you to avoid a follow-up homework assignment that pit candidates against each other.

6. Ask Exploratory Questions

You have to ask at least three exploratory questions of the interviewer, because they are likely holding back some useful tidbits of advice, information, or insight into your prospective role. In addition, it lets your interviewer know that you aren’t just going through the motions; that you actually want to determine your own fate, especially if you’re looking to abandon your current position with another company. It’s risky to change jobs, so make sure the grass is truly greener on the other side.

7. Be Early, Be Patient, and Stay Professional

Really three tips in one, but all equally important to make a good first, second, third and nth impression.
Arrive early to your interview, but not so early that your interviewer doesn’t get a chance to grab their morning coffee or finish their lunch. Be patient in the process, especially with larger organizations that require prospective interviewees to meet several stakeholders in the process.
Expect to interview between 4-10 times with just as many unique interviewees. Each time, you will be expected to exhibit a good fit with the culture, as well as a familiarity with your interviewees function and how it relates to the prospective role (sales, marketing, operations, I.T., communications, human resources, product development, etc).
In technology giants such as Google, interview questions are often off-the-wall, highly technical, or ludicrously complicated. Don’t get discouraged by tough questions; think on your feet and break down the problem, verbalizing your rationale, and make fair assumptions. Interviewers often want to learn how you learn and problem solve.
Whatever you do, don’t ask your prospective hiring manager how long it would take to have their job. Sadly, it has happened.
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Digital-Marketing-Information, SEO

What Happend in Google in the past 12 months ??

1. CEO Larry Page
In a shocking move, Eric Schmidt announced in January he was stepping down as CEO, and Larry Page would return for his second tour of duty as CEO. Supposedly, “adult supervision” was no longer needed.

Page wasted no time, tying bonuses to Google’s social success, reorganizing management, and eliminating “losers” from its projects.

2. Google+ Project, +1 Button & Google Redesigns
Perhaps seeking a new identity – OK, Google looked at the valuable data Facebook had and said, “me too!” Google’s “want, have, take” philosophy became apparent as it created its own Facebook-like social network – sorry, identity service.

Google gave itself a new look to accompany the launch of Google+. This came a few months after of Google’s +1 button launched, Google’s answer to Facebook’s Like button.

Not content with its appearance last year, Google made numerous tweaks to its look – organic results saw a series of tests, sitelinks expand, while AdWords also saw its share of tests and changes.

3. Antitrust
Google is no stranger to antitrust scrutiny, but this year Google’s search dominance has been the subject of investigations in the European Union. In the U.S., the FTC is investigating Google, thanks in part to claims by Microsoft.

Most recently, Google’s Executive Chairman Schmidt answered questions before a U.S. Senate subcommittee on Google’s growing power. Consider this Google’s trip to the principal’s office. Expect to hear much more on antitrust this year.

4. Google Panda Update
What Google has called their “high-quality” sites algorithm, the Panda update rolled out in February, targeting low quality sites with little original content. This update, now seven months and several iterations later, still had many webmasters around the world baffled. Google search is Google’s game, and it’s apparent they’ll continue to change the rules when they want.

Traffic diversification, building a community, optimizing website usability, and authoring original, engaging, quality content are among the best survival tips. Also, honestly ask yourself: is your baby ugly?

5. Paid Links, Spam, Google & Mainstream Media
Want Google to change something? Apparently the trick is to get a story in The New York Times or The Wall Street Journal to embarrass Google to action (though making Google look bad can be dangerous).

Stories about the linking practices of JCPenney and got a lot of attention. While was hurt, JCPenney really didn’t suffer.

And just recently, spam and abuse issues in Google Places got Google moving – a little. Seems Republican presidential candidate Rick Santorum was paying attention, as he’s the most recent to publicly scold Google.

6. Bing “Sting”
Google launched an elaborate “sting” operation and discovered that, in 7 to 9 percent of cases on junk searches, Bing returned results that Google had manipulated. Why? Because Bing used clickstream toolbar data as a user signal for their algorithm. The horror!

Google shouted from the rooftops that Bing was copying them, aided by a self-described search “rock star” and shocked an entire industry with their immature, juvenile behavior in the days the followed. Here’s my response to what I termed “hiybbprqagate”.

This whining strategy also backfired on Google when Google condemned the patent strategies of Microsoft, and others, in August.

7. Google Surrenders $500 Million
Children are going to mess up, and Google sure stepped in it on this one. Google surrendered $500 million made in ad sales from online Canadian pharmacies, and a U.S. attorney said Page “knew what was going on.”

8. Record Revenue
And just as kids will disappoint, they will also make you quite proud. Case in point: Google’s impressive Q1 record revenue of $8.58 billion. Know what was equally impressive? Another record in Q2: $9.03 billion in revenue.

In case you’re wondering, this is how Google makes its billions.

9. Instant Everything
Google continued to be obsessed with speed and “I want it now!” As such, they continued to expand on their Google Instant offerings rolled out last September, adding Instant Previews, Pages, mobile, video previews, Places, and ad previews – and also added autocomplete “predictions”.

10. Google Offers
After failing to buy Groupon, Google decided it could do its own daily deals site, but way cooler. A few months later, Google Offers launched in Portland, and has now expanded and has been performing well this month after a slow start.

11. Acquisitions
Undoubtedly, Google’s pending purchase of Motorola (for 12 times more than it paid for YouTube) lead the way for Google. But Google also scooped up several companies to bolster Google Offers and Google Wallet (DailyDeal, Zave Networks, and The Dealmap). Other noteworthy buys include Zagat and (which Google was forced to penalize for using doorway pages). Scroll to the bottom of this post for a list of Google’s other 2011 acquisitions.

12. Android’s Growth
The calendar year began with CEO Eric Schmidt saying all of Google’s strategic initiatives were “all about mobile,” and one of those was to make more affordable Android-based smartphones available worldwide.

As of July, Android now commands 41.8 percent of the U.S. smartphone market share, according to comScore; Android also recently passed iOS in Europe, and now has a 22.3 percent share of smartphone users, trailing Symbian’s 37.8 percent share, comScore reported. Mobile ad impressions grew 48 percent month-over-month in August on Android, according to Millennial Media.

Meanwhile, the fight over Android’s technology between Oracle and Google continues, with Oracle now seeking $1.16 billion in damages. A court date is set for October 31.

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Digital Marketing Trends for 2012

Now a days Social media and content marketing the glue that brings multi channel marketing together. it Is finally the year for mobile and companies focus on a more holistic online marketing approach.

I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely important in the world of digital marketing for 2012. 

  • Joining online and offline marketing more intelligently (this isn’t a new idea but I feel that few organizations are close to nirvana or fully integrated programs across all customer touch points)
  • Building an online brand presence that people can engage, relate to, and ultimately trust
  • Endless demands for super-granular ROI and analysis
  • Shift in organizational structures where social becomes part of the job description not the title
  • Cloud computing in terms of IT infrastructure
  • Focusing on a “human” online experience. Whether it’s live chat, virtual environments, streaming, ect.
  • Gaming. Whether it be social, badges, reward mechanisms…it’s fast, hot and will continue to explode
  • In-app payments and virtual wallets
  • Enabling physical objects ( Check out the Jimmy Choo campaign which used Foursquare to hunt down a pair of physical trainers
  • A movement that shifts all media to exist in a biddable form. With online display advertising becoming more like PPC in the way it is bought, measured, and serviced. 
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Cognizant Set to Replace Wipro as India‘s Third Largest IT company

Analysts say that Cognizant’s focus on faster growth rates and market share gain with lower margins has helped it close the gap with Wipro.

IT major Cognizant is all set to replaceWipro to become the country’s third largest IT services provider when it announces its results on August 2. 

Wipro on Wednesday reported IT services revenues at $1.408 billion for the April-June quarter. This is about $40 million less than Cognizant’s April-June quarter revenue guidance of $1.45 billion. 

JP Morgan analyst Tientsin Huang, in a report on Cognizant dated July 15, drew a revenue estimate of $1.46 billion for the company in the April-June quarter. Huang expects an upside in revenues because of Cognizant’s track record of reporting premium growth in the June quarter and its more favorable regional mix (larger proportion of North America). Cognizant’s $1.45 billion April-June guidance is also greater than the lower end of Wipro’s July-September revenue guidance of between $1.436-1 .464 billion. 

The underlying business fundamentals for the IT sector are healthy as the recently announced strong quarterly earnings of TCS , IBM and Accenture suggest. Therefore , Cognizant is expected to meet if not beat its guidance. The weakness that Infosys’s and Wipro’s results exhibit is more a reflection of company-specific issues as against market fundamentals. 

Ankur Rudra, IT analyst at Ambit Capital , said that historically Cognizant has given a conservative guidance and has a good record of beating it. “There is a good momentum to their business with some good client wins. They are likely to surpass Wipro’s revenues in the April-June quarter,” he said. 

Srishti Anand, IT sector analyst at Angel Broking, said that they forecast Wipro to grow at 13.5% for the 2011-12 fiscal. Cognizant, which reports on a calendar year basis , is expected to grow at around 29% to $5.92 billion in 2011. “This means that Wipro will not be able to catch up with Cognizant in the foreseeable future,” she said. 

Given the expectations of a April-June quarter upside, JP Morgan analyst Huang estimates that Cognizant could increase its calendar year 2011 revenue growth guidance to over 31%. “We see very little downside to current guidance of 29% + even if the macro environment deteriorates to the extent it did in late 2008/ early 2009,” the report added.

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Digital-Marketing-Information, Facebook, Social-Media

Facebook Bans Advertiser Pushing Google+ Follows

Hundreds of new Google+ users are now following Johnson’s account, but it isn’t because of his ad. Rather, it’s because it has been revealed that Facebook banned his ad account.

Facebook Bans Google Plus Ad

He went on Google+ and asked people what they thought of his idea before he ran it. Interestingly, Facebook offers an option of putting your ad in front of people interested in Google – who knows how long that will last now that they are in competition.

Is Mark Zuckerberg protecting his number one follower status on Google+, or is Facebook just banning ads for Google’s new social network competitor?

Facebook has already blocked migration tools allowing users to port their connections at Facebook over to Google+. Now it appears they are getting aggressive in the ad department.

As Johnson notes on his Google+ page, Facebook banned his entire advertising account and gave the following reason – or lack of reason:

“Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.”

The advertising guidelines at Facebook state they “may refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with our users.”

Banning his entire account seems a little stiff and suggests Facebook is actually concerned with Google’s current social project.

Johnson has gotten more than he could ever have hoped from this Facebook ad. One of his posts at Google+ has 984 pluses, is being shared over 1,000 times, and has 350 comments. If Facebook had just let this one go, it may not have gotten so much attention.

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Digital-Marketing-Information, Facebook, Social-Media, Submission-Resources

List of the Best Social Networking Websites 2011

Facebook (World website Rank: 2 | Social Networking Rank: 1)
Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of July 2010[update] Facebook has more than 500 million active users. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students

Twitter (World website Rank: 9 | Social Networking Rank: 2)
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page.

LinkedIn (World website Rank: 22 | Social Networking Rank: 3)
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 2 November 2010 (2010 -11-02), LinkedIn had more than 80 million registered users, spanning more than 200 countries and territories worldwide

MySpace (World website Rank: 37 | Social Networking Rank: 4)
MySpace is a social networking website. Its headquarters are in Beverly Hills, California. Myspace became the most popular social networking site in the United States in June 2006. According to comScore, Myspace was overtaken internationally by its main competitor, Facebook, in April 2008. Myspace employs 1,000 employees, after laying off 30 percent of its workforce in June 2009

Digg (World website Rank: 122 | Social Networking Rank: 5)
Digg is a social news website. Formerly, the site’s cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively, but as of Digg v4, the “bury” function has been removed. Digg’s popularity has prompted the creation of other social networking sites with story submission and voting systems. The website traffic ranked 122nd by as of November 13, 2010. Quantcast estimates Digg’s monthly U.S. unique visits at 15.1 million

Orkut (World website Rank: 86 | Social Networking Rank: 6)
Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.

Hi5 (World website Rank: 135 | Social Networking Rank: 7)
Hi5 is a social networking website. The company was founded in 2003 by Ramu Yalamanchi. Quantcast reports Hi5 has 2.7 million monthly US visitors and 46.1 million global visitors

Badoo (World website Rank: 137 | Social Networking Rank: 8)
Badoo is a multi-lingual social networking website, managed out of a London headquarters, but owned by a company in Cyprus. The site allows users to create profiles, send each other messages, and rate each other’s profile pictures at no cost, but charges fees for features which are designed to make the user’s profile more visible to other users, thereby increasing the opportunities to attract attention. Charging for these enhanced visibility features is the site’s primary business model.

Badoo includes a geographic proximity feature, which identifies users’ locations based on analysis of their network connection. This lets users know if there are people near to their current location who may wish to meet.

StumbleUpon (World website Rank: 159 | Social Networking Rank: 9)
StumbleUpon is a discovery engine (a form of web search engine) that finds the best of the web, recommended to each unique user. It allows its users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.

Ning (World website Rank: 159 | Social Networking Rank: 10)
Ning competes with social sites like MySpace, Facebook and BigTent by appealing to people who want to create their own social networks around specific interests with their own visual design, choice of features and member data. The central feature of Ning is that anyone can create their own social network for a particular topic or need, catering to specific membership bases.

At its launch, Ning was a free-form platform for the development and hosting of open-source “social applications.” The source code for Ning applications was available to users, and the service made it easy for anyone to fork a Ning application, modify its PHP code and run it as their own. Applications included photo albums, blogging software, and many for sharing business reviews. In late September 2006, Ning narrowed its focus to offering a group website, a photos website, and a videos website for people to copy and use for any purpose.

NetLog (World website Rank: 271 | Social Networking Rank: 11)
Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic.
The site was founded in July 2003 in Ghent, Belgium, by Lorenz Bogaert and Toon Coppens, and as of September 2010[update] has 70 million registered users across 25 languages. On Netlog, members can create their own web page, extend their social network, publish their music playlists, share videos, post blogs and join groups.

MeetUp (World website Rank: 519 | Social Networking Rank: 12) (also called Meetup) is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies. Users enter their ZIP code (or their city outside the United States) and the topic they want to meet about, and the website helps them arrange a place and time to meet

Friendster (World website Rank: 701 | Social Networking Rank: 13)
Friendster is a social networking website. Its headquarters are in Morgan Hill, California. The service allows users to contact other members, maintain those contacts, and share online content and media with those contacts. The website is also used for dating and discovering new events, bands, and hobbies. Users may share videos, photos, messages and comments with other members via their profile and their network.

Friendster has over 115 million registered users and over 61 million unique visitors a month globally. The website receives approximately 19 billion page views per month, and is in the top 600 global websites based on web traffic.

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Digital-Marketing-Information, SEO

Get Quick Rankings in Search Engines for Your Website

  1. Get your site contents written by a professional content writer, who also has vast experience on SEO Article Writing.
  2. Avoid Duplicate Contents or Duplicate URLs.
  3. The URLs of your page should look nice to the search engines. For example, is called a nice URL and is called an ugly URL.
  4. All of your site pages and your site frontpage should have a valid meta description and few meta keywords also.
  5. Meta Description should be as short as possible, but should contain your main target keywords and should be in the form of a sentence.
  6. Avoid punctuation marks in meta description.
  7. Avoid placing long keywords in Meta keywords.  For example, JOOMLA SERVICES is perfect, but PROFESSIONAL JOOMLA SERVICES is not a good keyword. Search engines hate long keywords.
  8. Page title of your webpage is another important factor . Always keep it short and avoid using signs and marks inside it. Just keep it to the point.
  9. You should have a valid sitemap , which should be readable by the search engine crawlers, because, that’s from where, the search engines pick your website pages.
  10. Robots.txt is also essential. Disallow all site folders or unnecessary page links from it, so you don’t get indexed on the search engines, with that filthy stuff.
  11. Submit your website to Google from here,
  12. Submit and verify your website at Google Webmaster Tools.
  13. Submit your site sitemap at Google Webmaster Tools and keep checking it after every 24 hours to see, if Google has accepted the Sitemap and the links of your website.
  14. If you are from US, then also submit your website to Bing and Yahoo and verify it with your website.
  15. Use Twitter, Facebook, Digg, StumbleUpon, Delicious, etc to get your website noticed by the world.
  16. Have an official Facebook Page and an official Twitter page also. Share your website and your stuff over there to drive more traffic. Remember, more traffic means, more conversions.
  17. Validate your site XHTML and CSS with the w3c validator.
  18. Test your website with ySlow and Google Page Speed and try to apply all the suggestions given by them. Try to have as low as possible grade at ySlow and have as much as possible Page Speed score.
  19. Keep the site fresh with regular new contents, so search engines consider it as a living website and not as a dead heaven.

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Top 10 Best Free Web Conferencing Tools

Go To Meeting logoGoToMeeting can be used to meet and collaborate with others all over the world. You can provide presentations, demonstrations, online training, collaboration on documents and more in real-time for one low flat rate. You’ll have the option to show your entire screen, an application or just a specific document. With GoToMeeting you can invite others to your meetings via phone, email or IM. GoToWebinar, a step up, allows for unlimited webinars with up to 1000 attendees. GoToMeeting Corporate, geared toward organizations, allows multiple organizer accounts with unlimited webinars for up to 1000 attendees.
Free Trial: 30 days of unlimited meetings with up to 15 attendees.
Compatibility: PC and Mac
Costs: $49/month (which equals $588/year) or $468/year (which equals $39/month).

Dimdim logoDimdim lets you display synchronized live presentations, whiteboards and web pages with voice and video. It is browser based, so there is no download required. A single click is all it takes to start a meeting. A free account will let you have up to 20 attendees. Dimdim Pro gives you unlimited meetings and pro features with up to 50 attendees. Plus you can customize your meeting rooms with your own logos. Dimdim Webinar will give you up to 1000 attendees and also gives you the option to make money from your webinars by joining their affiliate program.
Free Trial: 30 days
Compatibility: Presenters – Windows, Mack; Attendees – Windows, Mac, Linux
Cost: Dimdim Pro – $228/year (which equals $19/month) or $25/month; Dimdim Webinar – $75/month; Dimdim Enterprise – call for quote

MyMeeting123 logoMyMeeting123 offers both live web meetings and conference calling for users. They offer multiple plans to fit your needs, a 14-day money back guarantee, they don’t require a contract, and you can cancel at any time and obtain refunds on unused minutes. Web meeting features include the ability to record meetings, file sharing, whiteboards, annotation tools, scheduling, desktop sharing, privacy control, and the ability to assign roles to participants. Conference call features include call history, multiple concurrent conference call sessions, local and toll-free access, name announcements, invitation handling, and the ability for the host to permit conference calls to begin without his/her presence.
Free Trial: 14 days of unlimited meetings restricted to the plan you choose
Compatibility: PC and Mac
Costs: $17.95/month ($215.40/year) for 200/350 mins (local/toll-free number) or $53.95/month ($647.40/year) for 500/1500 minutes.

Mega Meeting logoMegaMeeting is browser based (no download required) and offers online conferencing with true VoIP audio, text chat and no long term contracts. There are four different packages to choose from. MegaMeeting Personal is designed for small businesses that don’t require any of the advanced features like desktop and computer sharing. It simply combines video and webcam software for video conferencing and allows up to 10 attendees. MegaMeeting Enterprise Private Branding lets you brand your meetings with your own logos and colors. It includes application and document sharing among participants and video conferencing. MegaMeeting Enterprise is not hosted and runs on your own dedicated servers. You can provide web and video conferences for an unlimited amount of attendees. MegaMeeting Professional offers web and video conferencing for up to 16 attendees.
Free Trial: 30 days
Compatibility: Windows, Mac, Linux
Cost: Personal – $49/month (5 attendees) or $79/month (10 attendees); Professional – Ranges from $45/month (3 attendees) to $499/month (100 attendees); Enterprise Private Branding – $16,995 (one-time fee) or $250/month; Enterprise – $16,995 (on-time fee). Financing is available for those who may need it.

WebEx logoWebEx gives you unlimited online meetings for as low as $59.00/month plus, you’ll even get one month free. It incorporates real-time desktop sharing with instant record and play video or VoIP conferencing and allows up to 25 attendees. You can deliver presentations, show documents or demonstrate any application. WebEx also lets you transfer control of the meeting from yourself to someone else. For a limited time you’re able to get 1 month free with either a monthly or prepaid annual plan – so act fast!
Free Trial: 14 days
Compatibility: Windows, Mac, Linux, Solaris
Cost: Monthly plan – $69/month; Annual plan – $708/year (which equals $59/month and includes 1 host – price varies per number of meeting hosts you need).

Fuze Meeting logoFuze Meeting offers online meetings in HD (High Definition); simply login and upload your content in order to start a meeting. Sharing is 100% browser based (no download required) and in real-time. With Fuze Meeting you get their “patent-pending synchronization – no lag time between presenter and viewer”. Their advanced “business-grade IM” lets you access all of your IM contacts on one application; you can sync your contacts from Yahoo, Google Talk, AIM, MSN, Skype and more. You can also add annotations to your presentations. They even offer mobile meetings via the iPhone or BlackBerry.
Free Trial: 30-day free trial with access for up to 15 attendees
Compatibility: Mac, PC, Linux
Cost: $29/month; $279/year (which equals $23.25/month); pay as you go $.19/min/per web attendee and $.06/min/per audio attendee

WebConCentral logoWebConCentral offers three options for sharing in real-time: you can share one program and also share other applications as you open them; you can just share one program and keep everything else private; or you can share your entire desktop. You can either share or pass the presenter responsibilities to one of your attendees. You can also customize your webinar sign-up form to suit your preference and then send thank you notes after the webinar is over. When sharing files you’re able to save them on the site and then send your attendees a URL instead of an attachment (which can often cause problems).
Free Trial: 30 days with personal training
Compatibility: Windows
Cost: Medium – $59/month (up to 35 attendees); Large – $79/month (up to 50 attendees); Ultra – $99/month (up to 100 attendees and 2 meeting rooms)

Adobe Acrobat Connect Pro logoAdobe Acrobat Connect Pro offers numerous features and lets you do things like provide online training, manage events and meetings, and provide on-demand presentations and courses. With a Pro software license you can host meetings with hundreds of participants, brand your meeting rooms, and customize the program to match your organization. You can even ensure privacy by controlling access to your meetings on an advanced level. Adobe Acrobat Connect Pro is browser based (no download required) and uses Adobe Flash Player runtime.
Free Trial: 30 days with up to 5 attendees
Compatibility: Windows, Mac, Linux
Cost: Software license – call for quote; Annual subscription – call for quote. Service plans: $375/month (5 attendees); $750/month (10 attendees); pay-per-use plan $.32/min/per user.

InterCall logoInterCall offers one click access for sharing documents and creating customizable online meetings. InterCall seamlessly integrates with Outlook & Lotus Notes plus provides interactive attendee tools. There’s no plugins or downloads required for attendees to join and meeting rooms do not require reservations. However, presenter will need to download the InterCall Unified Meeting application in order to conduct a meeting. Other features include full screen mode, PowerPoint compatibility, application sharing, document sharing plus chat and IM capabilities. You can also use their surveys, quizzes and polls in order to receive feedback from your attendees. During meetings, participants can provide feedback by using the integrated emoticons.
Free Trial: 30 days
Compatibility: Windows, Mac (Light version only)
Cost: Call for quote.

iLinc logoiLinc lets you integrate your web conferencing data with CRM to help increase your revenue. You can display and collaborate on documents, applications, websites, and more. Other features include application and desktop sharing, annotation tools, chat and polls. iLinc for Meetings is a web based video conferencing tool with multi-person videos, participation tools, sharing, an interactive whiteboard, and content uploading. iLinc for Learning lets you provide online classes and includes participation tools, sharing, LMS functionality, groups, an interactive whiteboard, multi-person video, and web sync. iLinc for Webinars can be used for larger web events and lets you enable registration, follow-up with attendees, customize your online room, and survey and assist your audience. iLinc for Support features remote desktop sharing, SSL & AES, support session recording, and caller queue management.
Free Trial: 14 days
Compatibility: Windows, Mac
Cost: Ranges from $49/month (15 attendees) to $99/month (1000 attendees).

MS Office Online logoMicrosoft Office Live Meeting is a real-time online meeting space for your organization that must be hosted on your own server. Attendees will need to have it installed on their computer. They can then deliver presentations, brainstorm ideas, edit files, collaborate via the whiteboard and much more. There’s integrated audio, video and media along with application sharing and audience feedback tools.
Free Trial: 30 days
Compatibility: Windows
Cost: Standard user license option – $4.58/month/per user; Professional user license option – $15.42/month/per user. If you’d like to purchase the software you will need to call for a quote.

Yugma logoYugma can be used for team meetings, webinars, sales demos, training, tutoring, brainstorming and much more. With a free account you can share your desktop with up to 20 attendees. With a pro account you get real-time collaboration with a whiteboard, annotation tools, mouse and keyboard sharing, the ability to instantly change presenters, and more. You can have up to 500 attendees. There’s also Yugma for Skype which allows web conferencing via Skype; there is a download required.
Free Trial: 15-day Yugma Pro trial with a Yugma Free account.
Compatibility: Windows, Mac, Linux
Cost: Enterprise – call for quote. Pro 20 (1 host and 20 attendees) – $14.95/month or $149.50 yearly; Pro 50 (1 host and 50 attendees) – $44.95/month or $449.50 yearly; Pro 100 (1 host and 100 attendees) – $89.95/month or $899.50 yearly; Pro 500 (1 host and 50 attendees) – $179.95/month or $1799.50 yearly. Webinar – $19.95/month or $199.50 yearly.

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