Facebook is a big site, it gets as many visitors as Google, and people stay there for ten times longer. It’s possible to rank Facebook pages on Google, (and Facebook) quite easily for low competition searches, just by getting Facebook page likes. There are other factors obviously, like updating the page regularly with relevant content, adding custom tabs, making back links to it, and cross linking within Facebook, and it helps if there’s some interaction on your page from visitors like comments.

You can do cross linking within Facebook by commenting on relevant pages, or by creating more pages yourself, and clicking add to my page, or like the page with yours, while using Facebook as your page. The simple act of getting likes is cross linking within Facebook, (a do follow, high PR link) and because Google and Facebook have no way of telling how many are targeted likes, and how many are random likes, it’s quite easy to trick them.

You can make a Facebook page a PR 6 or higher in a few months, and even though it’s no follow to sites outside Facebook, it’s still a very valuable back link to your site. Don’t make too many pages that link to your site, cause Google can see through that. Make one main page that links to your site, and back link and cross link it thoroughly. It may turn out that your Facebook page does better than your website in a Google search. You can use custom tabs to redirect people to an affiliate link, or any URL you want. You can have an entire mini site on your Facebook page with payment buttons, or anything you want using iFrame.

Reasons to Encourage Facebook Fan Page Likes

  1. Expression of Affinity: A Like is an expression of casual affinity. It indicates the visitor has an interest in your business and wants to hear from you. It’s similar to someone opting-in to receive email updates. This can lead to the building of more personal relationships with customers and a greater degree of engagement with them, as well.
  2. More Engaged Users: According to Facebook, people who click the Facebook Like button are “more engaged, active and connected than the average Facebook user.” Facebook claims the average “Liker” has 2.4 times the amount of friends than that of a typical user and he or she is also more interested in exploring content they discover on Facebook. Likers click on 5.3x more links to external sites than the typical user, says Facebook.
  3. Email Marketing Capability: Once people Like your page, they are added to your fan base. Using the messaging feature contained in the page’s administrative console, you can send broadcast-style emails to all your fans, or target them based on demographics, such as age, gender and location. While this tactic should not be overused, sending an occasional email is another way to stay top of mind with customers.
  4. Confer Legitimacy : A big corporation with 10,000 Facebook “Likes” may not benefit a lot whole from working to increase that number to 12,000. But there is a very real difference between 50 “Likes” and 300 “Likes” when a smaller company is involved. At the low end, 50 “Likes” could simply mean that you got all your friends and relatives to follow your Facebook page. At the other end of the spectrum, 300 “Likes” and upwards can convey to a visitor that you page has a greater intrinsic popularity. This can, in short, confer a greater legitimacy upon your business.
  5. Maximize Exposure : A person who “Likes” a given Facebook page is more likely to view content from that page and return to it on a regular basis. Why is this? When someone “Likes” a business on Facebook, any images or status updates posted by that business can show up in the person’s news feed, meaning that they will see this information as soon as they log on to their account. Moreover, boosting your “Likes” can expand your exposure to the friends of the people who “Like” your page, since your profile will be linked to under the Information section of any follower’s account.
  6. Get Feedback : A Facebook page can serve as a free, real-time focus group for the blogger or the online business. When you announce a new product or promotion, the number of people who “Like” that post and who respond favorably (or negatively) to it can be incredibly useful when determining future products and marketing strategies. In order to assemble that focus group, however, you need to insure that your most loyal and trustworthy customers are regularly appraised of the happenings on your Facebook page. This means boosting your “Likes” in an effort to encompass all of these more loyal followers.

These are the three main reasons why boosting Facebook “Likes” can be helpful for an online enterprise. While there are components of social media and online marketing that probably deserve a larger percentage of your time, there’s no reason why you shouldn’t take a few minutes here and there to try to increase your “Like” count.