Direct-Sponsored-Content-in-Linkedin, LinkedIn, Sponsored-Content

What is Sponsored Content and Direct Sponsored Content in LinkedIn ?

Through Sponsored/Direct Sponsored Content, you are able to promote your company updates, share pieces of content, drive users to a landing page, and more to targeted audiences on desktop, mobile, and tablet. You can either use a cost per click model or a cost per thousand impressions model.
Sponsored content promotes a piece of content that you already have on your LinkedIn company page.
You can use Direct Sponsored Content to personalize and test content in the news feed without creating posts on your LinkedIn company page.
When Should I Use Sponsored/Direct Sponsored Content?
These types of ads naturally lead to more engagement because they are placed directly in a user’s news feed. You are able to use more text and larger images in order to entice users to click through to your landing page or to bring in more brand awareness.
If you have a piece of content or are looking to drive people to a blog post, utilizing Sponsored/Direct Sponsored Content is an effective way to do so.

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Customizing-an-Image-and-Title-When-Posting, How-to-Customize-the-Content -You-Share-on-LinkedIn

Customizing an Image and Title When Posting a URL on Your LinkedIn Page

When you post updates to your LinkedIn Page, you can customize the thumbnail image and title when sharing an article or website URL.

To customize the title and image when posting a URL 

  1. Sign in to your Page admin center.
  2. Paste the URL into the Share an article, photo, video, document, or update box at the top of the page.
    • An auto-generated thumbnail image may appear in the preview if one is available, along with the article or website title.
  3. To customize the image, click the  Image icon below text box and select an image from your computer. To customize the title, click on the current title and type your new title over it.
  4. If you’d like to target your update to a specific audience, click the dropdown menu next in the share box and select Targeted audience. Learn more about targeted updates.
  5. If you’d like the update to display to all Page followers, click the dropdown menu in the share box and select All followers.
  6. Click the Post button to share your update.
                  

When adding an image to your update, please keep the following guidelines in mind regarding image display size:

  • Use a 1.91:1 ratio (1200×627 px).
  • Image must be more than 200px width.
    • If your image width is less than 200px, it will not display in the larger image format. Instead, images will appear as a thumbnail on the left side of the post.
  • Images on mobile will not be cropped. Images of other ratios will show in-full with subtle white padding.





Content Copied from https://www.linkedin.com/help/linkedin/answer/81310/customizing-an-image-and-title-when-posting-a-url-on-your-linkedin-page?lang=en

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5-Steps-to-Optimizing-a-Lead-Nurture-Program, Optimize-a-Lead-Nurturing-Campaign, Optimizing-Lead-Nurturing

How to Optimize the Lead Nurture Campaigns

Let’s discuss how to make lead nurture campaigns better by optimizing them. There are many ways to optimize lead nurture campaigns:

5 Ways to Optimize a Lead Nurture Campaign


1. Segment Your Leads: Segment leads into groups to provide the most relevant content at the best time during the buying cycle. You can segment by many variables including industry, level of engagement, budget, and price sensitivity all of which are customizable in your automation platform. 

2. Implement SEO: Help search engines serve your content to people actively looking for what you offer. Insert your offer keywords in the URL, title, headings, meta description, image alt tags, body and links of your landing pages, forms, thank you pages and uploaded content.  

3. Prepare for Omnichannel Engagement: Your leads explore the internet on a daily basis. Capture attention on channels most frequented by your audience including email, social media, search engines and paid ads on the web and within apps. Keep a consistent tone, design, and branding for experiences they’ll remember when it’s time to complete their purchase. 

4. Personalize Content Based on Actual Data: Your automation platform has been collecting data directly from your leads. Use this data to create variables of your webpages so leads instantly to see relevant information when they visit your website. You can personalize content for any data collected from leads.

5. Ensure leads are in the right campaign: Automation platforms provide endless capabilities to get your leads the right information. Workflows are directions you set to tell your platform how to respond to lead activity. Set workflows to move leads to other campaigns based on changes in their level of engagement or behavior.  
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How-to-dominate-local-SEO, How-to-Master-Local-SEO, Learn-Local-SEO, Master-Local-SEO, Master-Local-SEO-Marketing

5 Ways to How to Master Local SEO

5 Different Ways to Master Local SEO For More Customers.

  1. Optimize Webpages with Local SEO Keywords
  2. Optimize for Mobile Using with Accelerated Mobile Pages (AMP)
  3. Implement Schema.org with Structured Data Markup
  4. Utilize Business Listings as Local Lead Generators
  5. Review & Respond to Reviews & Social Media Posts


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Directory Submissions, SEO

What is Directory and How it helps in SEO (Search Engine Optimization) ?

directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called “deep links”). Websites are often limited to inclusion in only a few categories.
There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed).

Image result for directory submission
 
Scope of Directory Listings:
Most of the directories are general in on scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites.
However, a debate over the quality of directories and databases still continues, as search engines use ODP’s content without real integration, and some experiment using clustering.
 
How to Monetize the Directory Listings:
Directories have various features in their listings, often depending upon the price paid for inclusion: 
  1. Free submission – there is no charge for the review and listing of the site
  2. Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link
  3. No follow – there is a rel="nofollow" attribute associated with the link, meaning search engines will give no weight to the link
  4. Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing.
  5. Bid for position – where sites are ordered based on bids
  6. Affiliate links – where the directory earns commission for referred customers from the listed websites
  7. Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory. This strategy has decreased in popularity due to changes in SEO algorithms which can make it less valuable or counterproductive.
  8. No Reciprocal link – a web directory where you will submit your links for free and no need to add link back to your website
     
    Human-edited directories
    A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including World Wide Web Virtual Library, Business.com and Jasmine Directory, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors.
    In response to these criticisms, some volunteer-edited directories have adopted wiki technology, to allow broader community participation in editing the directory (at the risk of introducing lower-quality, less objective entries).
    Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed website. These options typically have an additional fee associated but offer significant help and visibility to sites and/or their inside pages.
    Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted website. One distinctive feature of ‘directory submission’ is that it cannot be fully automated like search engine submissions. Manual directory submission is a tedious and time-consuming job and is often outsourced by webmasters.
     
     
     
     
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    Brief History of Email Marketing, Email Marketing History, Some Curious Facts about the Email History and Evolution, The evolution of email marketing, The History and Future of Email Marketing

    Evolution of Email Marketing – Some Curious Facts Which you Don’t Know

    In recent years, social media has helped foster communication between people all over the world, but email has been doing it for decades. In fact, a 2018 forecasting report by The Radicati Group found the number of email users around the world will reach 3.8 billion by the end of the year. To put things into perspective, this is 100 million more users than 2017. And by 2022, this number is expected to reach over 4.2 billion.
    Before email, marketers relied on traditional mail for distributing advertisements in the form of flyers, catalogs and promotional letters. Thankfully, today you don’t have to head to your local FedEx and print out hundreds upon thousands of ads resulting in a costly, time-consuming and outdated job. Email marketing has transformed the way businesses reach their customers, turning what used to be a distribution headache into a swift click of a button. But to really appreciate everything it has to offer, we need to dive deep into the history of email marketing and how it transformed into what it is today.
    Let’s take a trip down a digital messaging memory lane

    1971 – The first email is sent

    Sent by Ray Tomlinson, a computer programmer for MIT’s Arpanet (which was essentially the foundation of what we know today as the internet.) While he can’t remember exactly what his message said, he believes it was something along the lines of “Test 123” or perhaps the top row of letter keys, QWERTYUIOP. Do you think the recipient knew this was a code that needed to be cracked?

    1972 – The first email management system is developed

    Not long after, Larry Roberts created an email management database. This system allowed people to list, select, forward and respond to messages.

    1978 – First email blast sent

    Only a few years down the line, Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent an email to nearly 400 users on Arpanet, advertising DEC machines. The result?
    About $13 million in sales. Talk about a win.
    This first email blast foreshadowed a bright future for the world of marketing, developing what is known today as one of the most efficient and important segments of internet marketing.

    1982 – The term “electronic mail message” was shortened to “email”

    Referring to digital postage as an “electronic mail message” didn’t exactly roll off the tongue. Life became easier when users began utilizing the term “email” instead. This was the same year the smiley  “:-)” was used. Can you imagine having to wait 10 years after the systems were created to learn how to express emotions over the computer? I bet the recipient reacted the same way we do today when we receive the lonely “K” via text from our grandparents.

    1988 – Spam becomes a thing

    Now, we’re not talking about spiced ham, here. But why do they have the same name? The email version actually it got its name from a Monty Python sketch, but I digress.
    It was this year that the word “spam” was added to the Oxford English Dictionary and defined as junk mail. It was inspired by those who weren’t happy about receiving email blasts that sparked zero personal interest or relevance.

    1989 – Lotus Notes launched

    Lotus Notes 1.0, one of the first widely used email software services, was created and launched by Ray Ozzie and Mitch Kapor.

    1989 – AOL recorded the iconic “you’ve got mail!” track

    When I think about the first few emails I ever received, three words come to mind: “You’ve got mail!” – in that nostalgic voice, too.
    With such an iconic phrase and sound, you’d think that AOL spent months developing the perfect audio, but that wasn’t the case at all.
    Former AOL CEO Steve Case shared the story behind the sound in his book “The Third Wave: An Entrepreneur’s Vision of the Future,” and you’d be surprised to learn that it was just a customer-service rep’s husband, a voice-over actor, who recorded it the night of Case’s request:
    “The next day, she brought the recordings to me. His voice couldn’t have been more perfect. It was disarmingly friendly, like the voice you’d expect from a stranger who offered to carry your grandmother’s groceries. The second I heard it, I knew we weren’t going to be auditioning anyone else. I instructed our engineers to add the voice files to the new version of our software.”

    1991 – The internet (as we know it today) is born!

    Can you think back to a time before the internet was a thing? I can’t, because 1991 was my birth year as well, so I sincerely couldn’t imagine a world without it. The introduction of the internet to the general public really changed everything about everyone’s daily lives, but it opened up so many new doors for marketers. Gone were the days of relying on snail mail to send catalogs to promote products and services. With email, marketers could experience a whole new – and simplistic – way to directly reach potential customers.

    1996 – Popular email services begin to launch

    After the success of Lotus Notes, companies began to take notice of its popularity and decided to branch out and create their web-based email database. In 1998, Microsoft developed its Internet Mail, which would go on to be renamed Outlook. The same year, Hotmail launched free email services for the general public. Up until this time, a private email was the only form of digital communication. Now, anyone with access to the internet could also create their own personal email address (which consisted of about 20 million American adults).

    Late 1990s – Introduced us to HTML emails taking over plain text emails

    Do you remember plain text emails? You know, the ones that consisted of basic, typewriter text and nothing visually captivating? This was the only option up until the late 1990s when HTML emails came about.
    The use of custom fonts, colors, graphics and formatting changed the way messages were perceived. Before, everyone knew what they were going to see as soon as they opened the message. With HTML, it became more of a surprise.
    Not only has HTML allowed marketers to help develop company brand awareness, but it also enabled them to make calls to action more prominent and engaging.

    2003 – the CAN-SPAM Act was introduced in the US

    Don’t take this title seriously – this law doesn’t encourage spamming. It’s actually the opposite.
    The CAN-SPAM Act of 2003 was signed into law by President George W. Bush as the nation’s first standard for sending commercial email, requiring the reduction of unsolicited email efforts. According to Autopilot, it also required that all marketing emails include sender details and an unsubscribe link, allowing readers to opt-out of receiving messages they found to be annoying or spammy.

    2009 – Responsive emails were introduced

    Did you know that mobile opens accounted for 46 percent of email reads in 2018? Webmail opens made up 38 percent, while 18 percent were desktop opens, according to Litmus. None of this would’ve been possible without the introduction of responsive email in 2009, which enabled marketers to optimize their emails for every user no matter what device they use to check their inbox.
    According to Send Pulse, responsive email is the most effective way to improve email click-through rates, as 70 percent of people refuse to open or read an email if it doesn’t transfer well from a computer to their smartphone or tablet.

    Today – Email marketing is EVERYTHING

    Over the last decade, emails have become so much more than messages filled with general text. Now we pay attention to the pre-header text, word placement, visual hierarchy, hero images, gifs, and external linking options, all of which can take an email marketing campaign to the next level. In fact, research by Econsultancy found that 73 percent of marketers rate email as the No. 1 digital channel for ROI.
    Today, marketers make use of email segmentation, mailing lists, newsletters and personalized campaigns through automated email marketing software. These tools are key to generating customer loyalty, improving click-through rates and ensuring your marketing efforts aren’t going to waste.

    Email marketing changed the game

    It’s safe to say that email has completely changed the way we communicate, and email marketing has made it easier for marketers to reach potential customers at scale. With the success that stemmed from smartphones and social media, future digital innovations will only help email marketing grow and become a more optimized, prominent option for advertising.
    If one thing’s for sure, it’s that email marketing isn’t going anywhere. As a marketer, it’s your job to take advantage of it and look forward to what the future has in store.

    Source: https://www.brafton.com/blog/email-marketing/the-history-of-email-marketing/
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    UI Design

    Co-Working Spaces and Their Benefits

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