Through Sponsored/Direct Sponsored Content, you are able to promote your company updates, share pieces of content, drive users to a landing page, and more to targeted audiences on desktop, mobile, and tablet. You can either use a cost per click model or a cost per thousand impressions model.
Sponsored content promotes a piece of content that you already have on your LinkedIn company page.
You can use Direct Sponsored Content to personalize and test content in the news feed without creating posts on your LinkedIn company page.
When Should I Use Sponsored/Direct Sponsored Content?
These types of ads naturally lead to more engagement because they are placed directly in a user’s news feed. You are able to use more text and larger images in order to entice users to click through to your landing page or to bring in more brand awareness.
If you have a piece of content or are looking to drive people to a blog post, utilizing Sponsored/Direct Sponsored Content is an effective way to do so.