Brief History of Email Marketing, Email Marketing History, Some Curious Facts about the Email History and Evolution, The evolution of email marketing, The History and Future of Email Marketing

Evolution of Email Marketing – Some Curious Facts Which you Don’t Know

In recent years, social media has helped foster communication between people all over the world, but email has been doing it for decades. In fact, a 2018 forecasting report by The Radicati Group found the number of email users around the world will reach 3.8 billion by the end of the year. To put things into perspective, this is 100 million more users than 2017. And by 2022, this number is expected to reach over 4.2 billion.
Before email, marketers relied on traditional mail for distributing advertisements in the form of flyers, catalogs and promotional letters. Thankfully, today you don’t have to head to your local FedEx and print out hundreds upon thousands of ads resulting in a costly, time-consuming and outdated job. Email marketing has transformed the way businesses reach their customers, turning what used to be a distribution headache into a swift click of a button. But to really appreciate everything it has to offer, we need to dive deep into the history of email marketing and how it transformed into what it is today.
Let’s take a trip down a digital messaging memory lane

1971 – The first email is sent

Sent by Ray Tomlinson, a computer programmer for MIT’s Arpanet (which was essentially the foundation of what we know today as the internet.) While he can’t remember exactly what his message said, he believes it was something along the lines of “Test 123” or perhaps the top row of letter keys, QWERTYUIOP. Do you think the recipient knew this was a code that needed to be cracked?

1972 – The first email management system is developed

Not long after, Larry Roberts created an email management database. This system allowed people to list, select, forward and respond to messages.

1978 – First email blast sent

Only a few years down the line, Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent an email to nearly 400 users on Arpanet, advertising DEC machines. The result?
About $13 million in sales. Talk about a win.
This first email blast foreshadowed a bright future for the world of marketing, developing what is known today as one of the most efficient and important segments of internet marketing.

1982 – The term “electronic mail message” was shortened to “email”

Referring to digital postage as an “electronic mail message” didn’t exactly roll off the tongue. Life became easier when users began utilizing the term “email” instead. This was the same year the smiley  “:-)” was used. Can you imagine having to wait 10 years after the systems were created to learn how to express emotions over the computer? I bet the recipient reacted the same way we do today when we receive the lonely “K” via text from our grandparents.

1988 – Spam becomes a thing

Now, we’re not talking about spiced ham, here. But why do they have the same name? The email version actually it got its name from a Monty Python sketch, but I digress.
It was this year that the word “spam” was added to the Oxford English Dictionary and defined as junk mail. It was inspired by those who weren’t happy about receiving email blasts that sparked zero personal interest or relevance.

1989 – Lotus Notes launched

Lotus Notes 1.0, one of the first widely used email software services, was created and launched by Ray Ozzie and Mitch Kapor.

1989 – AOL recorded the iconic “you’ve got mail!” track

When I think about the first few emails I ever received, three words come to mind: “You’ve got mail!” – in that nostalgic voice, too.
With such an iconic phrase and sound, you’d think that AOL spent months developing the perfect audio, but that wasn’t the case at all.
Former AOL CEO Steve Case shared the story behind the sound in his book “The Third Wave: An Entrepreneur’s Vision of the Future,” and you’d be surprised to learn that it was just a customer-service rep’s husband, a voice-over actor, who recorded it the night of Case’s request:
“The next day, she brought the recordings to me. His voice couldn’t have been more perfect. It was disarmingly friendly, like the voice you’d expect from a stranger who offered to carry your grandmother’s groceries. The second I heard it, I knew we weren’t going to be auditioning anyone else. I instructed our engineers to add the voice files to the new version of our software.”

1991 – The internet (as we know it today) is born!

Can you think back to a time before the internet was a thing? I can’t, because 1991 was my birth year as well, so I sincerely couldn’t imagine a world without it. The introduction of the internet to the general public really changed everything about everyone’s daily lives, but it opened up so many new doors for marketers. Gone were the days of relying on snail mail to send catalogs to promote products and services. With email, marketers could experience a whole new – and simplistic – way to directly reach potential customers.

1996 – Popular email services begin to launch

After the success of Lotus Notes, companies began to take notice of its popularity and decided to branch out and create their web-based email database. In 1998, Microsoft developed its Internet Mail, which would go on to be renamed Outlook. The same year, Hotmail launched free email services for the general public. Up until this time, a private email was the only form of digital communication. Now, anyone with access to the internet could also create their own personal email address (which consisted of about 20 million American adults).

Late 1990s – Introduced us to HTML emails taking over plain text emails

Do you remember plain text emails? You know, the ones that consisted of basic, typewriter text and nothing visually captivating? This was the only option up until the late 1990s when HTML emails came about.
The use of custom fonts, colors, graphics and formatting changed the way messages were perceived. Before, everyone knew what they were going to see as soon as they opened the message. With HTML, it became more of a surprise.
Not only has HTML allowed marketers to help develop company brand awareness, but it also enabled them to make calls to action more prominent and engaging.

2003 – the CAN-SPAM Act was introduced in the US

Don’t take this title seriously – this law doesn’t encourage spamming. It’s actually the opposite.
The CAN-SPAM Act of 2003 was signed into law by President George W. Bush as the nation’s first standard for sending commercial email, requiring the reduction of unsolicited email efforts. According to Autopilot, it also required that all marketing emails include sender details and an unsubscribe link, allowing readers to opt-out of receiving messages they found to be annoying or spammy.

2009 – Responsive emails were introduced

Did you know that mobile opens accounted for 46 percent of email reads in 2018? Webmail opens made up 38 percent, while 18 percent were desktop opens, according to Litmus. None of this would’ve been possible without the introduction of responsive email in 2009, which enabled marketers to optimize their emails for every user no matter what device they use to check their inbox.
According to Send Pulse, responsive email is the most effective way to improve email click-through rates, as 70 percent of people refuse to open or read an email if it doesn’t transfer well from a computer to their smartphone or tablet.

Today – Email marketing is EVERYTHING

Over the last decade, emails have become so much more than messages filled with general text. Now we pay attention to the pre-header text, word placement, visual hierarchy, hero images, gifs, and external linking options, all of which can take an email marketing campaign to the next level. In fact, research by Econsultancy found that 73 percent of marketers rate email as the No. 1 digital channel for ROI.
Today, marketers make use of email segmentation, mailing lists, newsletters and personalized campaigns through automated email marketing software. These tools are key to generating customer loyalty, improving click-through rates and ensuring your marketing efforts aren’t going to waste.

Email marketing changed the game

It’s safe to say that email has completely changed the way we communicate, and email marketing has made it easier for marketers to reach potential customers at scale. With the success that stemmed from smartphones and social media, future digital innovations will only help email marketing grow and become a more optimized, prominent option for advertising.
If one thing’s for sure, it’s that email marketing isn’t going anywhere. As a marketer, it’s your job to take advantage of it and look forward to what the future has in store.

Source: https://www.brafton.com/blog/email-marketing/the-history-of-email-marketing/
Read More
UI Design

Co-Working Spaces and Their Benefits

Et minim consequat qui reprehenderit in. Voluptate consectetur excepteur ut laborum ea ex elit ea lorem excepteur occaecat et cupidatat. Labore duis elit nulla nulla voluptate incididunt mol mollit ut fugiat in incididunt excepteur commodo ad culpa labore labore.

Read More
Startup

How You Can Empower Change In Your Startup

Et minim consequat qui reprehenderit in. Voluptate consectetur excepteur ut laborum ea ex elit ea lorem excepteur occaecat et cupidatat. Labore duis elit nulla nulla voluptate incididunt mol mollit ut fugiat in incididunt excepteur commodo ad culpa labore labore.

Read More
Development

Co-Working Spaces and Their Benefits

Et minim consequat qui reprehenderit in. Voluptate consectetur excepteur ut laborum ea ex elit ea lorem excepteur occaecat et cupidatat. Labore duis elit nulla nulla voluptate incididunt mol mollit ut fugiat in incididunt excepteur commodo ad culpa labore labore.

Read More
Branding

How You Can Empower Change In Your Startup

Et minim consequat qui reprehenderit in. Voluptate consectetur excepteur ut laborum ea ex elit ea lorem excepteur occaecat et cupidatat. Labore duis elit nulla nulla voluptate incididunt mol mollit ut fugiat in incididunt excepteur commodo ad culpa labore labore.

Read More
blog

Idealis snellente truffa o funziona? Recensioni di coloro che lo hanno messo in pratica

Idealis snellente truffa o funziona? Recensioni di coloro che lo hanno messo in pratica

Idealis può essere il moderno trattamento bruciagrassi tramite compresse per esprimere un addio in una soluzione del tutto naturale e salutare all’accumulo di grasso corporeo. Assumendo correttamente questa formula è possibile ridurre la massa grassa e aumentare la massa magra migliorando così la tua silhouette.

L’integratore dimagrante Idealis è una formula sviluppata dall’azienda Neo Elementum con lo scopo di ridurre l’assimilazione di carboidrati e grassi per poter debellare il grasso in eccesso presente in varie parti del corpo. Ma questi non sono gli unici vantaggi di questo integratore in capsule totalmente vegetale poiché Idealis Fat Burner aiuta anche a migliorare il processo digestivo e stimola il metabolismo.

Adesso è davvero finalmente possibile abbandonare il pensiero di sottoporsi a rigidi regimi dietetici o trascorrere diverse ore in palestra per eseguire allenamenti faticosi con la speranza di perdere i chili in più: Idealis ti permette di creare uno stile di vita sano senza particolari rinunce e inoltre per raggiungere l’obiettivo di dimagrire senza causare danni alla salute.

Ecco perché è davvero bene pensarci Idealis è davvero un prodotto sicuro efficace nel dare risultati efficaci ma è fondamentale integrarlo alla dieta attuando uno stile di vita sano.

Molte donne, per essere in grado di perdere peso, provano programmi di dieta drastica di tutti i tipi e subiscono numerose rinunce a tavola.

Read More
blog

1XBET PORTUGAL

1XBET PORTUGAL

Nos últimos 10 anos, 1xbet teve um aumento notável e agora está no auge da indústria de apostas. O destaque vai para as probabilidades excepcionais, que são a base do sucesso da empresa. A casa tem mais de 400.000 usuários registrados. No texto abaixo falaremos sobre o processo de cadastro, política de bônus e promoção, aplicativos disponíveis e atendimento ao cliente.

Bônus

Novos clientes recebem um bônus de 100% no primeiro depósito. Abaixo estão os detalhes do bônus.

Valor: até 100 euros, ou seja, se depositar 100, terá 200 euros. Condições: coloque o valor do bónus nas apostas 5 vezes; Tipo de aposta: múltipla com três ou mais eventos seleccionados; Odd mínimo: 1,40 MínimoDepósito: € 10 Prazo: 30 dias a partir do registro

Registe-se na 1xbet Portugal através do nosso site e receba um bónus de 130%. Para obter este prémio, preencha os campos obrigatórios com dados pessoais no momento da inscrição. Então você pode aproveitar um bônus atribuído.

Além disso, oferecemos um bónus exclusivo de 150 euros para os utilizadores que optem por se registar através deste site. É uma promoção atraente porque você não precisa fazer um primeiro depósito, basta inserir um código promocional22_1899 no momento do registro.

Código promocional

Este código é fácil de encontrar, pois aparecerá no formulário de inscrição. Copie e adicione no campo fornecido. Você pode procurar mais códigos 1xBet na «loja de códigos promocionais». A empresa possui códigos específicos de cada país que também podem ajudar a multiplicar seus ganhos.

Read More
blog

Mobile Phone Betting Is Sweeping Around

Mobile Phone Betting Is Sweeping Around

Let us examine the bonus promotions together.

The Cellphone Betting web site has established a bomb impact within the market that is betting its bonus promotions. It gives 30 TL bets that are free newly new users. They determine one hundred bonus that is percent their very first investment as much as Tl 1000. There are lots of more promotions in the Cellphone Betting web site. Invite your buddy campaign, you can generate 75 + 75 invitation that is TL by welcoming friends. . In addition, the business delivers a ten percent deposit bonus whenever money that is depositing prepaid cards. Let us visited the bomb that is main this new period, the Uniform Campaign for 10,000 individuals, you’ll both bet and win the jersey of one’s favorite group.

30 TL Free Bet for brand new user users

Mobil Betting web site describes 30 TL free wagers for many members that are first-time. You can open a membership and win this 30 TL Free Bet if you are not a member of the Mobile Betting site.

Simply Click to attend the mobile fan that is betting: https://www.mobilbahis.tv

1000 TL Deposit Bonus

Cellphone Betting web site describes a 100% very first deposit bonus as much as 1000 TL to your 500 + 500 TL account especially for very first and 2nd deposits. You can generate one hundred bonus that is percent your opportunities up to 1000 TL. All you’ve got doing is create a deposit with all the bonus deposit choice then you’ll love this particular bonus that is great.

Read More
blog

1WIN MIRROR – ФУНКЦИОНАЛЬНОЕ ПОДКЛЮЧЕНИЕ К БУКМЕКЕРУ, который является ВЕБ-САЙТОМ 1WIN

1WIN MIRROR – ФУНКЦИОНАЛЬНОЕ ПОДКЛЮЧЕНИЕ К БУКМЕКЕРУ, который является ВЕБ-САЙТОМ 1WIN

Зеркала – это специальные ссылки, которые ведут на государственный веб-сайт конкретной платформы, которая находится в сети, но в то же время они не блокируются Роскомнадзором или какой-либо другой контролирующей анатомией человека в Российской Федерации. Самый актуальный на данный момент, имеет совершенно другой адрес, чем на официальном сайте, но весь отображаемый на нем функционал в точности повторяет то, что можно найти на платформе, например, зеркало bk 1win.

Некоторые страницы этого типа работают с основной концепцией, направляя одну к правильной цели, где вы можете напрямую выполнять игровую деятельность. Существует также возможность установить зеркало, которое является 1win практически для любых зеркал, о которых мы поговорим гораздо больше в соответствующем разделе этой информативной статьи. Среди других главных особенностей текущей работы этих страниц стоит выделить:

  • Регулярные обновления;
  • Разумно работать, что нестабильно
  • Регулярные усилия по борьбе с мошенничеством.

Общее количество может значительно отличаться для разных платформ. Например, самое современное зеркало, которое сегодня является 1win, имеет как минимум около десяти различных зеркал. Они действительно созданы, чтобы гарантировать работу друг друга и перенаправлять трафик так, как это удобно для рабочей платформы. Ниже приведена дополнительная информация о различных особенностях работы этих инструментов.

Постоянные обновления

В связи с тем, что Роскомнадзор постоянно стремится ограничить использование игроками платформ, неофициальных на территории Российской Федерации, это рабочее место постоянно идентифицирует и блокирует каждое зеркало, являющееся 1win веб-сайта.

Read More