Best Practices for Linkedin Company Page, linkedin company page features, LinkedIn Company Page to Promote Your Business
A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. A LinkedIn company page provides your business with the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth marketing.
Some benefits of using LinkedIn Company Page to grow your business:
Increased Exposure – Having a LinkedIn Company Page is a great way to gain attention for your business. The page has the potential to show up when people search for you in Google, as well as showing up for searches within LinkedIn.
Higher Level Of Credibility – LinkedIn is a great place to showcase your business products & services and gain trust amongst customers/prospects.
Creating shareable content that benefits your audience – By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. Make your content available in different formats such as Slide Share business presentations, blog posts, Infographics, webinars, podcasts and videos to suit the viewing preferences of your target audience. According to LinkedIn, your company should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update.
Introducing new products or services you’ve developed – According to the Marketing Tech Blog, the top 5 reasons why people follow brands on social media are: promotions and discounts, latest products information, customer service, entertaining content, and ability to offer feedback. More than half of vendors say they have generated sales through LinkedIn. With LinkedIn company pages, you can introduce new products or services your company developed and explain how they will help customers to achieve their professional goals and meet their business needs. You can also provide links to your website to enable readers to easily find more information and convert your website visitor traffic into warm business leads.
Finding job candidates who can make a significant contribution to your business success – LinkedIn profiles reveal valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments and their passion for what they do. By hiring and retaining these employees, your company will benefit from their expertise and energy. When social media communication is done properly by your existing employees, it has the potential to create powerful relationships. By developing these relationships with current and prospective customers, employees and referral sources, your employees can significantly enhance your company’s bottom line.
Improving your ranking in search engines – Google and other search engines rank LinkedIn company pages and posts highly in the search engine results pages, so adding updates to your company page and optimizing posts for SEO helps to improve your performance in the search results pages. As a result, your website may see an increase in visitor traffic, especially if links back to your company’s website are embedded in your posts.
If you’re a page administrator, you can view analytical data about your company page to help you gain deeper insights into your page performance by:
- Seeing how engaging your individual posts are
- Identifying trends across key metrics
- Understanding more about your follower demographics and sources
- Understanding more about your page traffic and activity
Attract New Talent – LinkedIn company pages include a dedicated “careers” section that allows you to showcase your employment brand to those users who may be looking for new job opportunities. Under careers you can post job openings, but you can also do much more. With an upgrade to a silver or gold careers page, you can add videos and other recruitment tools that tell LinkedIn members more about your company, its culture and employees. The careers section can also be used to direct traffic to your website and Facebook page as a way of helping interested job seekers learn more about what you offer.
Connect With Top Prospects – LinkedIn company pages can help you attract new talent, but they can also make it easier for you to reach out to candidates that interest you. With a company page, you have the ability to find out more about your followers to determine who might be a good fit for your open positions. LinkedIn allows you to see detailed analytics about your followers including who they are and what they do. You also have the ability to directly message them and establish a connection.
Establish Credibility – Your company overview on LinkedIn is your space to share status updates, blog posts and your Twitter feed to help followers and visitors learn more about what you do and how well you do it. A company page also gives you the ability to interact with LinkedIn members in other areas of the site including groups and the answers section. In both groups and answers, you have the opportunity to demonstrate your company’s expertise by participating in discussions related to your industry and answering questions from other LinkedIn members.
Expand Marketing – Each LinkedIn company page has a dedicated section for you to promote your products and services. In this space you can provide detailed information about your offerings and provide links to your website for more information. To better target your audience, LinkedIn allows you to create custom campaigns based on industry, title, location and other segments. You have the ability to add rotating banners as well as coupons and discounts, videos, and recommendations from customers, peers and colleagues.