On Page SEO, SEO, SEO 2016

Search Engine Optimization – 27 Resources to Help Get Visibility in Google Search

A lot of people will tell you that SEO is dead, but whether we like it or not, SEO is alive and well. However, SEO has evolved tremendously over the last decade and continues to change every year.

Of all the various aspects of digital marketing, SEO continues to be the most misunderstood subject. That’s why I’ve decided to put together a quick guide of the best SEO resources available—from beginner to advanced.

Everything you’ll ever need to know about getting found in search can be learned in the following 27 SEO resources.


Key takeaways:
  • How search engines operate and how people interact with them
  • Why SEO is necessary
  • The basics of design, user experience, and content creation for SEO
  • Keyword research
  • Useful tools for SEO
  • Common myths and misconceptions about SEO

2. The Advanced Guide to SEO by QuickSprout
Key takeaways:
  • Indexation and accessibility
  • Site speed and performance as relative to SEO
  • Keyword research and advanced data research
  • Link building techniques
  • Search verticals
Key takeaways:
  • What is link building and why it’s important
  • Understanding good vs bad links
  • How to start a link building campaign
  • Link building metrics
  • Advanced link building tips and tricks
seo resources

Key takeaways:
  • Understanding ranking algorithms
  • Google’s policies and approach
  • How disappearing data makes SEO more challenging
  • Keyword research and content creation
  • The truth about link building
  • Social media and SEO
Key takeaways:
  • Content marketing by the numbers
  • The difference between content marketing and paid SEO
  • The best types of content for SEO
Key takeaways:
  • SEO basics
  • Improving site structure
  • Optimizing content
  • Dealing with web crawlers
  • SEO for mobile
Key takeaways:
  • Google keyword research
  • How to identify the popularity of the keyword
  • Where to include the keyword
  • How to read your page as Google bots do
  • Submitting your URL to Google
  • Externally improving your SEO
Although this guide is written for insurance agents, the advice is applicable for all local businesses that want to get found in search engines.
Key takeaways:
  • Understanding on-site SEO indicators
  • Internal linking for SEO
  • Setup and use of Google Plus and Google Local
  • Leveraging client reviews
  • Social media and local SEO
  • How to get backlinks
  • Understanding the impact of visitor behavior on SEO
  • Building local citations
  • How to use location-based landing pages
  • Mobile Marketing
This is a web-based checklist that helps you stay organized as you go through the various steps for local search engine optimization. For each item on the checklist they also provide a valuable resource, so you know why that step matters and how to do it.

Key takeaways:
  • Overall ranking factors
  • Top 50 localized organic factors
  • Top 50 local pack factors
  • Negative ranking factors
  • Top 30 difference-making factors in competitive markets
  • Factors that matter more with recent changes to local pack
  • Commentary from local SEO experts

11. How to Not Suck at Local SEO (Slideshare) by Darren Shaw
Key takeaways:
  • How the impact of reviews varies by industry
  • User experience and SEO
  • How to increase brand awareness on Yelp
  • Why keyword stuffing sucks
  • Embedding a Google map in landing pages for SEO
  • How to clean up directory listings
  • How to build citations and why they matter
  • Cleaning up spammy links
  • How to get at least one super link
Key takeaways:
  • Common landing page pitfalls for a one location business
  • Creating the best single location business web page
  • Location page SEO and technical enhancements
  • Good examples of a single location web page

13. Bring Your Local Business Online #1 (Video series) by Google Webmasters
Key takeaways:
  • Determining your business’ value proposition and online goal
  • How to find potential customers
  • Basic implementation and best practices
  • How to differentiate your brand from the competition
  • Engaging customers with a holistic online identity
Key takeaways:
  • Writing headlines for engagement
  • Formatting tricks to create eye-catching posts
  • Sharing the smart way
  • How to use hashtags
  • Leveraging Google+ comments

15. How to Use Google+ for Social SEO by Plus Your Business
Key takeaways:
  • An introduction to Social SEO
  • Social SEO vs traditional SEO
  • How to gain authority using Google+
  • Building your profile and optimizing posts
  • How to build a community around your Google+ page
Key takeaways:
  • How to optimize your profile
  • Maximizing social signals and creating more backlinks
  • Using keyword-rich captions
  • How to optimize your images
Key takeaways:
  • Using Google Keyword Planner
  • Understanding long tail keywords
  • Identifying keyword competition
  • Valuable keyword research tools
  • How to create SEO content
Key takeaways:
  • Understanding important HTML elements
  • URL best practices for SEO
  • Creating sitemaps
  • Important social metadata
  • Rich snippets and structured data
  • Targeting multiple languages
  • Web development for mobile SEO
Key takeaways:
  • Common SEO myths debunked
  • How to build evergreen content pillars
  • PR commenting
  • How to create thought leadership personas for your clients
  • Building partnerships
Key takeaways:
  • How to find broken link building opportunities on Wikipedia
  • Using benefit-focused content curation
  • Why content length matters
  • Using expert roundups to generate links and social shares
  • How to do keyword research with Facebook ads
Key takeaways:
  • Creating post titles that hype themselves
  • Examples of headlines that get more links
Key takeaways:
  • How to do an SEO audit and define your site architecture
  • Defining your target audience
  • Panning new page titles and updating meta descriptions
  • Incorporating visual content for SEO
Key takeaways:
  • Putting people ahead of keywords in your content marketing
  • How to use forums, support content, and Q&A websites for a boost in SEO
  • How to get more out of what’s already working
Key takeaways:
  • Writing headlines for SEO
  • How to optimize keywords in your content
  • How to write reader-friendly content
Key takeaways:
  • How to leverage trending events for SEO
  • Getting featured in Google News
Key takeaways:
  • An overview of the YouTube search results page
  • How to establish your brand on YouTube
  • The YouTube video ranking factors
Key takeaways:
  • An overview of the customer journey
  • How to implement SEO along the customer journey
  • Mapping out your own customer journey

The Rub:The most effective way to use these resources is one-by-one, a little at a time. Search engine optimization is an expertise built over years of practice. Even then, measuring the success of your efforts takes more time and effort.
But if you persist, over time, greater search visibility will grow your business.

Source: https://www.searchenginejournal.com/quick-seo-guide-27-resources-help-get-found-search/145796/
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Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

  • MORE
Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.
Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”
The conditions include:
  • It doesn’t contain insecure dependencies.
  • It isn’t blocked from crawling by robots.txt.
  • It doesn’t redirect users to or through an insecure HTTP page.
  • It doesn’t have a rel=”canonical” link to the HTTP page.
  • It doesn’t contain a noindex robots meta tag.
  • It doesn’t have on-host outlinks to HTTP URLs.
  • The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
  • The server has a valid TLS certificate.
The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.
This is all part of Google’s effort to make for a securer web.
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Google AdWords Remarketing, Google Updates, Paid Marketing, Pay Per Click, PPC

Google Continuing To Test 4 Text Ads In Search Results

This isn’t the first time Google has tested four top-line ads on desktop results.

four text ads in google search results

Example of Google showing four text ads on a search result page

We’ve received several reports of people seeing four text ads in Google search results on desktop over the past couple of months. For example, the screen shot above was sent by Frederick Hyland of S360 in Denmark last month. In all cases we’ve seen, four ads are served at the top, and no ads appear along the right rail; most reports have come from outside the US.
The company is, of course, always testing the way it displays ads. Google actually first began experimenting with four text ads in 2010, as we reported then. We’ve been told that four ads are only showing on a small number of queries now and that the test is not permanent.
More ads, in turn, can mean less above-the-fold real estate for organic listings, though more and more, there isn’t much real estate available to organic to begin with. On mobile, we’ve seen two ads often take up the full screen, just as three ads do, depending on the number of ad extensions Google opts to show. In this cheeky tweet by Moz’s Pete Meyers, a screenshot shows that four ads and a mortgage calculator push all of the organic links below the fold.
While we’re on the topic of “mortgage calculator,” here’s a preview from Google.co.uk of what many Californians will be seeing with more frequency: a sponsored listing for Google Compare for Mortgages. That product launched in California last month and will follow in other states.

Here the sponsored Compare listing is displaying with two ads above it, though others have seen more top ads showing along with the Compare spot. On my laptop screen, just the title of the first organic listing is viewable above the fold.
From the sound of it, four ads won’t be rolling out more fully any time soon, yet how long this particular experiment will run is not clear. And if history is any gauge, it likely won’t be the last time we see this tested.

Source: http://searchengineland.com/google-continuing-to-test-4-text-ads-in-search-results-237905
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Quikr to Reportedly Acquire CommonFloor in a $200M Cash and Stock Deal

Digital classifieds platform, Quikr is all set to acquire real estate portal CommonFloor.com for a stock-and-cash deal worth $200 million.

Update: As per a NextBigWhat’s report and according to sources familiar with the matter, the deal values CommonFloor at $200 million and it will continue to operate as a stand-alone entity.

The talks between both the companies had been going on since May 2015 but at that time, CommonFloor’s Founder Sumit Jain had denied such talks. In October, there was a news that CommonFloor deal is expected to be a complete buyout at $160 million. However now the deal amount has come out to be considerably higher.

A company’s spokesperson told iamwire, “We are in the middle of fund-raising and there are multiple options on the table. We have not yet finalised one. We are working at multiple levels to ensure our growth takes place in a sustained manner. As a company policy we do not comment on speculations, therefore kindly hold on as we will inform all the stakeholders when the time is ripe. We are committed to our vision of organizing real estate industry in India.”

A Quikr spokesperson told media portal VCCircle, “It is 99 per cent complete; what remains is some paperwork.” Post deal, CommonFloor’s Founders Sumit Jain, Vikas Malpani and Lalit Mangal would receive some cash for their stakes. The portal also reported that the deal is likely to an 80% stock and 20% cash component division. Existing investors in CommonFloor, including Google Capital Accel Partners will collectively get a 10% stake in Quikr.

CommonFloor was started as as a residential community management site in 2007 and later it changed its focus to home rentals and resale. Till now, the company had raised a total capital of around $60 million.

Other portals like IndiaHomes and IndiaProperty are also expected to be part of the ongoing consolidation in the sector where over a dozen players including 99acres and MagicBricks are competing for top honours. Through this deal the horizontal classifieds site is planning to bolster its realty vertical.

Source: http://www.iamwire.com/2015/11/quikr-acquires-commonfloor-112m/127239

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