facebook marketing strategy, Proven Twitter Marketing Strategies, Social-Media, twitter marketing plan. twitters marketing approach, twitter marketing strategies and tactics

Twitter Marketing Strategy

One of the largest social networks, Twitter is the “buzz generator” where people go for breaking news and updates. It’s a very fast-paced environment, intended to be short and sweet with each tweet being no more than 140 characters. Twitter shares some features with the most common social media tools: Facebook, Pinterest, LinkedIn, Google+, and YouTube.

However, the differences really define Twitter:
  • Facebook: A tweet is like a short Facebook status update, but with Twitter every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet, and with Twitter it’s much easier to have a conversation around a shared image versus the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video; although, Twitter doesn’t allow you to create a channel, or organize your videos for easy location and commentary.

Twitter Posting Strategy

  • Use feeds to automatically stream through the latest SEJ posts as they go live
  • Integrate a variety of non-SEJ content, such as humorous articles/photos and content from other related sites about industry events, timely news, quotes, etc.
  • Promote the SEJ Writers by retweeting their content and sharing posts
  • Tweet at least one month-old post each day
  • Promote our team and writers onsite and off using their Twitter handle
  • Share timely SEO news from other reliable sources

Twitter Engagement Strategy

  • Reply to at least 10 users per day
  • Propose questions about corresponding topics
  • Thank people for sharing our posts
  • Identify users who manually Tweet a post, comment, or otherwise interact
  • Retweet at least 3 posts per day
  • “Listen” to what people are saying about SEJ by searching Twitter for relevant keywords surrounding the company name

Twitter Following Strategy

Following new users on a regular basis will help grow our own fan base. Following quality brands and individuals will ensure we get as much relevant information from Twitter as possible. Our timeline will be more manageable with contributions from targeted accounts, as opposed to randomly following anyone or automatically following people back.
How to identify which accounts to follow:
  • Look at those who follow us. Scroll through bios, select people who seem relevant, and ensure their feeds are live.
  • Consider those who are retweeted frequently. If we are only following quality people, then the folks they are retweeting are probably worth investigating, too.
  • Allude to our writer lists to see who they are quoting and talking about.
  • Visit competitors’ follower lists. Anyone following them is clearly interested in the subject matter, and thus, we’d be of interest to them as well.
  • Clean up older/inactive/automated users at least once a month. Use platforms like Twitter Karma, Just Unfollow, Status People, etc.

Twitter Observation Strategy

Observing other users along with their habits or the habits of related cohorts can be extremely educational in growing our fan base. One of the great things about Twitter is transparency- we can see everything everyone is saying. This makes competitive research super accessible. Our competitors have networks that likely include influencers who are directly related to the industry. Eavesdropping on Twitter conversations surrounding pertinent topics will help to ensure we are staying on top of what our audience is saying and interacting with.
Identifying influencers that are already following us is useful as well. Followerwonk is a platform which ranks users’ social authority based on the retweet rate of their last few hundred tweets, the recentness of those tweets, and a retweet-based model trained on user profile data. This number is by no means perfect, but retweets are so strongly correlated with a healthy community that they are a great way to identify relationships that should be pursued.

Twitter Sentiment/Tone

Keep the overall sentiment light and positive. Avoid tweets that are negative in nature or could come across as unprofessional; like those including: profanities, racism, stereotyping, or referencing unprofessional activities. Do not engage in any argumentative conversation.

Hashtag Usage

On Twitter, it is common practice for people to use the hashtag symbol (#) before a relevant keyword or phrase (without spaces) in their tweet to categorize those tweets and help to increase their visibility in Twitter search. No wonder, since studies show tweets using hashtags get twice as much engagement as those without. For example, if you search for #SEO you will get a list of tweets related to SEO that contain the hashtag phrase.
  • Clicking on a hashtagged word in any message shows you all other tweets tagged with that keyword
  • Hashtags can occur anywhere in the tweet – at the beginning, middle, or end
  • Hashtagged words that become very popular are often trending topics
  • Good practice to research trending hashtags in order to avoid accidental misuse
  • Use hashtags only on tweets relevant to the topic
  • Do not #spam #with #hashtags. Don’t over-tag a single tweet. (Best practices recommend using no more than two hashtags per tweet.)

Photos Usage

Studies show tweets with images can get 60-200% more shares than those without. Using images means we have a better chance of standing out in follower’s feeds.
SEJ uses the “Summary” version of Twitter cards.
chap 1 twitter image Chapter 1: Search Engine Journals Twitter Strategy

Twitter Goals

Twitter is about building a community of followers who are passionate about SEO, social media, digital marketing, etc., and eventually become passionate about SEJ. The primary goal is to increase our Twitter following by at least 5% each month through Q2 2014.
  • February 2014 = 2,775 fan increase
  • March 2014 = 2,913 fan increase
  • April 2014 = 3,058 fan increase
Ideally, this will draw traffic to the website, where we monetize our efforts through advertising and sponsorships. Social traffic referrals to the website should rise at least 10% month over month.
We also hope to consistently grow the number of mentions, retweets, and replies. In January 2014, we had 1188 retweets, 137 replies, and 3489 mentions. We hope to grow these numbers at least 5% through Q2.
Another major goal is to enhance the reputation of SEJ as an expert voice in the search arena. Showing that we are always on top of what is happening in the search world helps solidify our persona as a leading source in the field. This means keeping the community updated by continuously showcasing knowledge in various related topics such as social media, blogging, content marketing, and industry events.
Promoting the SEJ editorial team and guest writers will also aid in diversifying and creating high-quality content to share. Spotlighting SEJ authors and their work offsite will help strengthen our relationships with them. However, such content should be presented with a light hand so it does not come across as too promotional.
Using Twitter to monitor what is being said about our company is vital. We should respond in a timely manner to any issues and make sure all inquiries are addressed. Maintaining a consistent tone will help our audience understand who we are. Our voice should be professional, yet conversational and friendly.

Reference: http://www.searchenginejournal.com/social-media-strategy/twitter/
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Facebook, Facebook New Features

Facebook Releases New Feature for Page Managers

Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages.
Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page itself or in a post in the newsfeed.
When adding a new post to a page for which you’re a manager, the default will still be that page;  however, there is now a drop-down option in the upper right corner allowing you to select posting as your personal account or even another business page that you manage.
sej2 Facebook Releases New Feature for Page Managers
Although a seemingly small adjustment, this eliminates several extra steps. Furthermore, when I’m specifically on the SEJ Facebook page but want to comment on one specific update as myself (as opposed to SEJ), I can now easily just switch here rather than having to completely switch identities on Facebook, refresh the page, and relocate the post I was on.
sej6 760x408 Facebook Releases New Feature for Page Managers
This functionality could be specifically beneficial for agencies or brands that manage multiple similar pages for which it could be useful to regularly post or comment on the others’ pages.
It also makes the process more easy for a page manager to interact with their business pages’ posts when coming across them in the newsfeed.
For example, I may be scrolling through my personal newsfeed and notice that someone just commented on one of my brand’s pages, and I now want to respond (as the brand).
Rather than having to take the extra step to go to the page and/or manually switch identities, I can just click the drop-down on the post and respond as the business.

Reference: http://www.searchenginejournal.com/facebook-releases-new-feature-page-managers/116203/

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SEO, Social-Media

Steps To Creating A Mobile-Optimized Content Marketing Strategy

With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight. For businesses, having a site that renders across a wide variety of mobile devices is critical for doing business. A smart mobile strategy extends beyond design to content development as well. 

Here’s a closer look at what you need to know to develop the right mobile-optimized content marketing strategy for your business.

If you’re unfamiliar with the Hummingbird update, I recommend the following article for more background: Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential. For a broad overview on mobile content strategies, see my recent Entrepreneur.com article The Key Ingredients to a Winning Mobile Content Marketing Strategy.

Embrace mobile-first as the new mindset

The paradigm shift started with design. The old approach to design for mobile was simple: create a website that worked for users on standard computers (e.g. for the “large screen”). Then get creative and find ways to scale it down for mobile devices. For sites that required more effort than simply being made smaller, designs could be simplified or made more “tappable” as an extension of the touch screen environment.

In recent months, many leading experts in the area of design have come out in opposition to this approach and suggested that good design in 2013 and 2014 is mobile-first. Half of all internet searches now take place on mobile devices, and that number is expected to rise. The implication is that the same kind of thinking needs to be applied to how we create content. Simply writing short and breaking your paragraphs into smaller chunks of text isn’t enough. Tricks for making longer content more digestible might work in the short-term, but thriving in the mobile world requires an increasingly forward-looking approach.

Acknowledge tension between long-form and short-form content

If you scan the help wanted ads for freelance bloggers, it’s easy to see the shift to long-form content. Ads that once asked for rates for 500 word articles no longer want submissions less than 1000 words. The assumption here is that longer content can go more in-depth, show more expertise and create more value for the reader.

It’s a natural outgrowth of Google algorithm updates such as Panda, which use content quality as a key metric for how sites rank. The end result should be something that’s read and shared more, ultimately making it more likely to perform well in search engine rankings.

The tension here is whether or not someone is likely to read a 1000 word treatise on your chosen subject on their smartphone. What’s worse for marketers is that the most truthful answer is “it depends.” It depends on your market, the subject, and the use context of their query. Is your 1000 word piece providing them step-by-step guidance for a problem that they need to solve right now?

Are you providing insight and entertainment so gripping that their entire bus commute slips by while they’re reading your material? Or is your subject matter best broken up into digestible bits that are more easily consumed on an as-needed basis? This leads to my next point.

Understand your audience’s mobile habits

It’s amazing how many conversations about mobile strategies and content marketing in general happen in the absence of audience data. Can you answer the following questions about your customers and prospects?

  • What percentage of your audience accesses your site on mobile devices?
  • Are they using tablets or smartphones?
  • What activities are they doing on your site, independently and as compared with your overall traffic?
  • What content are they accessing – by topic and by format?
  • How much time do they spend on your site? An audience with an average of 10 minutes is different than an audience with an average of 90 seconds. It’s all about attention span.
  • Do they consume visual content?
  • What other sites, social media platforms, and activities are they doing on mobile?

The greater the depth in terms of your understanding of your audience’s mobile habits, the more compelling your content will be. But specifically, understanding the makeup of their mobile universe will help you create content that feels native – rather than retroactively shoehorned to fit in.

For more information on how to determine what your target audience wants, see my article, “7 Ways to Find What Your Target Audience Wants and Create Epic Content.”

Focus on your headlines

Writing the kind of headline that grabs a reader’s attention, piques their interest, and refuses to let them go until they’ve devoured your content is just good copywriting.
But when writing for mobile users, it’s doubly important that your headline is:

  • Highly relevant to your audience
  • Answers the question “what’s in it for me” by showcasing the benefit to the reader
  • Has a powerful, timely hook
  • Evokes an image or an emotional response in the reader
  • Loaded with proof elements

Find opportunities to work your lead-ins

Your article’s lead in, or what’s called lede in journalism, is the first paragraph or two. This is the hook, and what carries the reader through the journey of the broader piece. But the mobile environment is likely to shift the focus on these first, few crucial paragraphs.

Article summaries are becoming ever more important. It’s possible that these “executive briefings” are all that people will read if your content is accessed via mobile. Can you offer the kind of “quick hits in three bullets or less” summary that could give your key takeaways in a few minutes of casual, mobile browsing?

The natural fear is that if you give all the secrets away early, people won’t keep reading. But I’d argue the other perspective: If you deliver tremendous value early on, readers won’t be able to help but keep going. The readers with a screen that’s too small to read 2000 words on still get the value of a positive brand contact and are likely to come back for more.

Mix up your content lengths

Strategically, long and in-depth content is vital for SEO. But from a human readership perspective, there’s a big need for hard-hitting, insightful articles that deliver a ton of value in a compressed space. This means that your tactical approach to content generation will need to vary based on the channels that you’re targeting. One strategy is to find a site architecture that features short summaries, as outlined above.

Another is to consciously vary the lengths of the content that you create. Could your site have a version of your blog that mobile readers land on, that highlights short summaries and offers the chance to click over to longer articles? Can you offer two versions of every piece – the long version and the quick hits? Can you vary content on your blog day by day, providing both in-depth tutorials and shorter pieces?

Don’t overlook the power of formatting

Reformatting existing content isn’t enough (although you should be doing this). But good mobile formatting should become an essential part of your mobile-first content strategy. You want to be at the forefront of establishing a new model of writing for the web. Mobile-friendly content development is about:

  • Getting to the point, quickly and efficiently
  • Thinking about a layout that integrates tappable elements that make calls to action easy to take
  • Big fonts that are easy to read
  • Colors that pop
  • Visual elements – like visual content and videos – wherever possible
  • Text layouts that are clean and streamlined when you’re dealing with written content

If you’ve got a website or branding style guide, it may be time to revisit it and revise it to reflect the minimum standards that will help mobile content thrive.

Consider the reading level

There’s an old maxim in the newspaper industry that you should write to an eighth grade level. To some, that sounds condescending. But it’s actually congruent with one of the biggest takeaways of any copywriting or direct marketing course: write the way you speak.

In other words, don’t make it harder to read your writing (or listen to your podcast or watch your video) by using it as a place to show off your vocabulary. To a certain extent, you need to know your audience. A blog post targeting plumbers and targeting Ph.Ds. in economics have different universes of potential vocabularies that seem “mundane.” Content for plumbers can refer to parts that the average reader has never heard about; economists will take certain academic concepts for granted. But both have a threshold of what’s easy to get through and acceptable in normal conversation. Remember that this is even more important when you’re dealing with mobile content.

The more general your audience, the better off you are writing to that 8th grade ideal. Get to the point. Be succinct, be clear, and be efficient with your words.
One strategy that can help you do that is to use a Fleisch-Kincaid readability score. The Fleisch-Kincaid readability score gives you a grade level associated with what you write. It’s built right into Microsoft Word’s review feature, and it’s a great way to do a gut check on what you’re writing. It looks at word length, sentence length, and overall construction. If the score is higher than you’d like, take a look and see if it’s possible to reduce the number by playing with these elements.

Introduce video and visual content

Videos, infographics, images, and other visual content is becoming increasingly important. If you’ve shied away from introducing this to your content strategy, moving in the direction of mobile-first is a great time to do so.

Taking a mobile-first approach to video requires paying close attention to the rise of micro-video. Services like Vine, with its six second limit, are pushing the envelope in terms of how brands convey their message. It’s not always practical to convey a message in six seconds, but look at video and visual content through the same lens as text: can this be shorter, tighter or more efficient with my viewer’s time? For more on video marketing, see my article “4 Advantages of Video Marketing for Business.”

Use secondary screens

When in doubt, defer secondary content to another screen. If it’s not absolutely essential to the point that you’re making on that page, consider a link instead of embedding it into your content. This is counterintuitive to a world of content creators that embed video, create pop-up image galleries, and have busy sidebars of products and services. Instead, look for opportunities to defer unnecessary (or less necessary) content and allow your visitors to choose their own adventure as it were. The more streamlined your overall site and content presentation, the better.

Creating a mobile content strategy for your business has many components. If you’re just embarking down that road or you’re revisiting your progress, I’d encourage you to find ways to create for mobile and then “scale up.” Not only will your workload be reduced further than doing it the other way around, but you’ll be setting up a content creation process that’s sustainable into the future.
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Advantages of Online Marketing, digital marketing training advantages, Importance of Digital Marketing

Advantages with Digital Marketing

What is Digital Marketing?

In simple terms, Digital Marketing refers to the use of digital devices to market your products or services. Thus, Digital Marketing is a form of marketing that makes use of electronic or digital devices like computer and internet, smartphones, tablets, digital voice recording, mobile apps, web banner ads, etc to engage potential and existing customers. Therefore sometimes, it is also referred as Online Marketing or Internet Marketing.
From sending a simple email to your customer or a weekly newsletter with recent updates, uploading an interesting post on your company’s fan page or even sending a text reminder, all these are different forms of Digital Marketing.
Digital Marketing Channels:
Undoubtedly, Internet is the crux of digital marketing. whether you talk about newsletters, e-mailers, SEO, blogging, almost everything revolves around the internet. We also have Social Media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram to enhance various aspects of digital marketing. Also, the craze for tablets and smartphones among all ages has opened broad gateways for online marketing. For instance, there are various mobile apps that help the companies leverage their products and services.
Why Digital Marketing is so Important?
The euphoria of Digital Marketing began in 1990s and gain popularity in 2000s and today it has become an integral part of many organizations. Earlier traditional forms of marketing included TV commercials, billboard ads, radio, newspaper…however, all these marketing channels have time and money constraints. With the emergence of digital marketing, companies can spread the desired information anytime and anywhere. Similarly, the customers and people in general receive the updates, promo offers, fresh articles/blog posts right in their in-boxes. This information could be related to business, education, current affairs, entertainment, sports, shopping or anything else.
Advantages of Digital Marketing

Here are some of the advantages of Digital Marketing:

Digital marketing has given a lot of relief to companies (whether small or big) as well as to the consumers. Let’s look into some of its advantages:
1. Economical:
Digital Marketing is very economical as compared to traditional marketing channels such as television, print ads and billboards. There are many free tools available on the internet which helps us to spread the brand image of one’s company as compared to one ad printed in a daily newspaper or one commercial aired on television.
2. Convenient:
One can upload an attractive banner ad or receive an email anytime and anywhere! Similarly you can send text messages from the comfort of your home or read an interesting blog post when stuck in the traffic. Are all these things possible with traditional marketing?
3. Instant Feedback:
A successful marketing experience happens when instant or timely feedback is received. This gives a lot of opportunities to the companies to clearly understand the needs of the consumers and also the consumers get a comprehensive picture of the company offerings.
4. Real Time Analysis:
How many people opened your newsletter and how many clicked on the Call to Actions? Who filled out the form for the promotion you are running or what is the bounce rate for your SEO pages? All this and much more is possible with Digital Marketing.
5. Flexibility in designing the campaigns:
There are many online tools and software available that can be used to create beautiful and attractive marketing campaigns. Moreover, being digital you can share your ads world-wide, without restricting to any particular location.
6. Building Long-term Relationships:
Digital marketing also helps in building long-run trustworthy relationships with customers and leads. With Analytics gaining a lot of popularity, one can easily judge the likes and dislikes of your customers or the market you are targeting and build your products and services around those. You can now send tailor-made offers and personalized emails to make your customers feel ‘special’.
7. Time & Effort Saving:
Digital marketing, with all its automated tools, saves a lot of time and effort of the company as well as the consumers. For instance, through automated email tools, we can create uniform and pre-scheduled emails that will keep going to the leads/customers once they sign-in to your account. This one time effort keeps lakhs of users engaged with your brand.
8. Easy to Grasp:
Learning digital marketing is not at all a rocket science. A good marketing sense and creativity is all that is required to take your company’s marketing strategies to the next level. In fact, digital marketing has become a very high-end profession in today’s era of internet and computers.
With all these advantages, companies can get better insights and can take quick and effective decisions in planning their future course of action.
In today’s competitive world, if organizations want to succeed, they need to harness the power of digital marketing in the best possible way. Businesses need to understand which form of digital marketing or which combination of digital marketing will be most effective to them. In fact, a blend of digital and traditional marketing techniques will bring out the best results.
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Google Launching Penguin 3, Google Penguin 3.0 Update, Google Penguin Update

Google’s Penguin 3.0: Taking Aim at Bad Backlinks


Browse through any internet marketing message boards, and the buzz about Penguin; is deafening. When 2.0 launched in October of 2013, Google’s beloved update took aim at spammy practices and black hat backlinks tactics. Updates have continued to be released unexpectedly, but nothing significant enough to warrant a 3.0 label. It’s coming though – we don’t know when, but we know it’s on the way.
Rather than wait until the release hits and becoming reactionary, it’s wise to take stock of your site and SEO practices now to identify areas that require improvement. This article will serve as your handy guide to prepping for an onslaught of penguins. Act now, or prepare to get pummeled.

Penguin’s Poignant Purpose
Google has made one thing clear over the years: they don’t like spammy tricksters who attempt to cheat the system. Why? Because users don’t like the results. If a search for “best shoe site” yields link farms and sites that are simply traffic hogs without any supporting content, users will be disgruntled and go elsewhere. Google is therefore a slave to their searchers.
Penguin, unlike its cousin Panda, aims specifically for backlinks and related SEO practices. If sites are clearly purchasing backlinks or are an aforementioned link farm, their search engine results were likely highly diminished when Penguin first hit the scene.
Some sites aren’t necessarily black and white in their practices, and plenty of small business owners felt the squeeze, but without an understanding of how or why. If you don’t yet know how affected you’ve been by any of the updates, check out this handy free Penguin results tool; it will show you what you need to know.

How to Ensure You’re Not Dinged by Penguin’s Update
Here are some critical tips to follow so you don’t see your SERPs plummet:
  • Be diligent about checking all sites that link back to you. If they are questionable in any way (content, black hat practices, irrelevant to your industry, etc.), not only will the links not help you, they could diminish an otherwise stellar reputation.
  • Use backlink verifiers like IWebTool and OpenSiteExplorer to thoroughly check your links.
  • Be meticulous about the data you see in Google’s Webmaster Tools. Check your site’s stats to ensure you have no offenders. The best way to proceed is to comb through the list of sites who link to you. This is laborious, but worth it; not following up on these links can be hugely detrimental to your marketing efforts.
  • Use sites like RemoveEm, which feature tools that try and predict which links are bad. If you notice a good number of questionable links, consider doing a full-service paid option to enlist professionals in your quest to clean house.
Once you identify all the offenders, it’s a two-step process:
  1. Make sure you are not linking to these sites.
  2. Contact the webmasters of each site and request link removal. In your letter, make it clear you’re a site owner addressing a Google penalty, and be specific about the URLs you want removed. Include the full URL where the link can be found, your link, anchor text, and any other specific and relevant details. Make this as easy on them as possible so you’re more likely to get a positive response.
Some sites have contact information that is difficult to track down. To unearth the info you need, earch for @WEBSITENAME to see if any results yield an address, or, if available, use the website’s Contact form. If you’re still not having any luck, these tools can help:
  • SpyOnWeb: Perfect when you have a single URL to research. SpyOnWeb lets you find all domains associated with a URL. All you need is the website address, IP address, or Google Analytics / Ad Sense code.
  • DomainTools: Lets you do a whois.sc lookup to find the owner of any site you’re listed on. They can’t hide from you forever.
  • Keep excellent records of these bad links, and all attempts at correspondence. If you ever do get dinged by Google, this kind of paper trail shows your due diligence and can help tremendously.
  • Finally, if you feel Penguin erroneously penalized your website, fill out the Penguin complaint form on Google’s site. You’ll need to list the specific search terms you feel you are wrongly penalized for, but it’s worth the effort if you know it’s a mistake.
A word to the wise: backlinks are rarely neutral. They either help your results by giving you credibility and relevant industry support, or they hurt you through black hat practices. Don’t amass links just for the sake of having them; they have to make sense, and your partners must echo the same integrity and commitment to quality. Otherwise, Penguin will strike.

Reference: http://www.sitepronews.com/2014/09/10/googles-penguin-3-0-taking-aim-bad-backlinks/

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New Marketing Tools for Pages, New Tools for Facebook Events, New Tools to Control Your Experience

Facebook Introduces New Tools For Page Owners To Promote Their Events

There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those events are are created by Pages.
To make it easier for Pages to reach more people when promoting their events, Facebook has introduced some new features that help Pages promote their events, and measure the performance of their promotion efforts.
These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, ads specifically for event promotion were only able to be placed in the right-hand column on desktop.
Facebook offered a preview of how the new event ad will look:
10574682 1471895819727424 2098338967 n Facebook Introduces New Tools For Page Owners To Promote Their Events
In addition to the new event ads, if you’re hosting an event you can now view insights in the right-hand column of an event page. These insights will show you:
  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

Facebook says to be on the lookout for more improvements to events in the coming months. For now, you can get started with event response ads in both the Ad Create tool and Power Editor.

Content Copied from http://www.searchenginejournal.com/facebook-introduces-new-tools-page-owners-promote-events/115160/
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