SEO-information-for-New-People

Basic SEO Information for Freshers

What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine’s search results (Organic or Natural results). 

Types of SEO

Two Types of SEO are

  • On Page Optimization
  • Off Page Optimization


SEO Techniques:

Two SEO Techniques are 

  • White Hat SEO
  • Black Hat SEO ( Negative SEO )


What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding. 
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won’t penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn’t contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won’t rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don’t stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won’t consider Meta keywords as one of the ranking factor.

What is White Hat SEO?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat SEO?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

  • Providing Low Quality content or duplicate content on the page
  • Getting backlinks from spammed or adult sites.
  • Giving keyword stuffed content on the page with background color
  • Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
  • Cloaking
  • Google Bowling etc
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email-marketing-strategies, email-marketing-tips, top-email-writing-tips

Best Tips for Writing Emails that Get Opened, Read, and Clicked




  1. Stop talking about your list. Stop talking about subscribers. Write as if you’re emailing one person only. It instantly makes your emails more personal.
  2. Quit wasting people’s time. Only email when you have something truly valuable or helpful to say.
  3. Be useful. Don’t just email when you need something from your readers. Be helpful. Be generous. Be friendly. Be like real friend.
  4. Use your actual name as your from address. Put your name and reputation on the line. That’s more personal isn’t it?
  5. Be trustworthy. Let people know what to expect. Yes, sales messages should be part of your email marketing, that’s fine. Just be clear about it when they sign up.
  6. Don’t be creepy. Feel free to personalize emails, but don’t repeat people’s name too often, because it makes you sound like a call centre script.
  7. Be on their side. Remind people that they’re not alone. Tell them you understand their struggles. Empathize with them, and ask how you can help.
  8. Give people a reward for reading. Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them.
  9. Promise something good. If people know specifically what they’ll learn or how exactly you’ll make them happier, more informed, or better at business, they’ll be itching to read more.
  10. Use power words. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inbox’s.
  11. Use a number. Because digits — like 4 or 37 — stop wandering eyes.
  12. Pique curiosity. Don’t be afraid to occasionally use bizarre words. Tickle the information gap, or violate the information gap. Your readers will be keen to find out more.
  13. Point out common mistakes. Because nobody wants to be perceived as silly.
  14. Quit cleverness. Simple, specific subject lines beat clever alternatives every time.
  15. Experiment. Be a rebel and try something new. Dare to be different. You’ll be surprised by what works and what doesn’t.
  16. Learn from the masters. Subscribe to excellent email lists and analyse their subject lines. You’re guaranteed to learn something.
  17. Stop following meaningless stat’s like optimal subject line length. No average reader exists. Build a real relationship so your readers anticipate your emails and they’ll open them because they recognize your name — even when your subject line sucks.
  18. Write fast. Because that’s how your enthusiasm and personality come through.
  19. Keep it short. Edit your emails with rigor. Long and unwieldy emails slaughter your readers’ interest. Challenge yourself to cut your text by half next time you edit.
  20. Ask questions. Imagine having a face-to-face conversation with your reader. You’d ask questions in that situation, wouldn’t you?
  21. Don’t follow a strict formula. Blueprinted emails quickly bore the boots off your readers.
  22. Add a personal touch. Because you’re trying to get readers to know, like, and trust you, are n’t you?
  23. Don’t automate your greeting. Try warm wishesbest regards, or greetings from sunny England. Mixing up your greetings makes you less robotic, and more personal.
  24. Use the word you. Because it’s one of the most persuasive words in the English language.
  25. Develop a natural voice. Stop thinking about email marketing. Consider your emails to be a way of talking to your customers or readers.
  26. Add personality. Use words and expressions only you can use. Be human.
  27. Stop being dull. Understand the tell-tale signs of boring writing. Write short, strong sentences. Be to the point. And break high school rules.
  28. Quit being selfish. Don’t be cold-hearted. Genuinely care about your readers.
  29. Don’t sell before the prospect is ready. Become a friend and trusted source of information first; and your readers will more readily buy from you.
  30. Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.
  31. Show what readers will miss. Most people are risk averse. They want to avoid inconveniences, glitches, and complications. Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.
  32. Don’t follow a strict formula. Because formulaic emails sound robotic and are boring as heck.
  33. Work toward your aim. Tell interesting stories that lead to your sales message.
  34. Present a clear deadline. It prevents people from procrastinating.
  35. Insert multiple links (to the same page). Because it increases your chances of people clicking that link.
  36. Have an impeccably clear call to action. Tell your readers exactly what you expect them to do next, and remind them why it’s in their best interest to buy.
  37. Use the power of the PS. Remind people of a deadline. Or repeat what they stand to lose if they don’t take up your offer.
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