linkedin company page marketing strategies

5 Tips for Attracting Followers to your Company Linkedin Page

After using our tips for enhancing your Company Page, you can begin building high value relationships by attracting LinkedIn members as followers. And with LinkedIn’s tools, you can attract the followers that are most prized by your company. Company Page followers engage with your updates and share content with their own networks, earning you recurring viral reach – in fact, we’ve found that 64% of followers would follow companies indefinitely.

These tips will help you attract the followers you value most:

Step 1: Engage your employees. Your own workforce is the best place to start adding followers – after all, they’re your biggest advocates. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Ask them to include a link to the Company Page in their email signatures.

Step 2: Promote the page outside the company. Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs. Invite customers, partners, and other key audiences to become followers.

Step 3: Add a “Follow” button to your website. Convert visitors who come to your site by making it easy for them to simply click on a button to follow your Company Page. Get the “Follow” button here.

Step 4: Take part in LinkedIn Groups. Groups are hugely popular, with more than one million established on LinkedIn. They’re an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Also, if you manage LinkedIn Groups that focus on your company or industry, or participate in other groups, you can feature these groups on your Company Page.

Step 5: Launch a Follow Ad campaign. Follower Ads appear throughout LinkedIn and can be targeted to members in specific industries, companies, and regions to help you attract the right followers for your company. These ads encourage potential followers to click on the “Follow” button and join your page. When members follow your company, that action spreads through their network as an update, which motivates others to follow too.
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An SEO Checklist for New Sites, Essential SEO Considerations For A New Website, SEO Checklist for New Websites, SEO for new sites

4 Things New Site Owners Need to Understand about SEO

There are four key points that we really try to hammer home and keep coming back to throughout the SEO. These four things aren’t technically action items but more of a mentality a new site owner needs to have when they are ready to start their own SEO campaign.

1. SEO is Long Term

If you need to drive 1,000 visitors to your site right now, then you are going to be sorely disappointed in SEO. SEO is a long term process that builds on itself and gains momentum with time—and time isn’t something you can force along, no matter how much on or offsite SEO work you do.

What you do today might not have a real tangible impact on your website for a few months, but chances are if you did it right you’ll be benefiting from that SEO action item for years down the road.

For instance, part of any good SEO campaign is content marketing and blogging. I’ve been writing in my company blog for over a year, along with a variety of other SEO sites including Search Engine Journal. My company blog publishes at least two posts a day Monday to Friday—that’s a lot of content!

Plenty of these posts get some social love, while others barely make a blip, but each one of those posts contributes to the overall impact of my SEO campaign. Just recently, I noticed that one of those blogs had been cited in a New York Times article; talk about a great link! I know that a year ago I never would have been found by a New York Times blogger, but because I embraced the fact that SEO is long term and that it requires patience, consistency, and dedication, my efforts paid off!

I know that most new site owners don’t want to wait six months or a year to see the value of their SEO campaign, but if you want to do SEO right, it’s going to take time.

2. Always Put Your Visitors Before the Search Engines

I feel like a lot fewer sites would get in trouble with search engine algorithm updates if they stopped worrying so much about the search engine algorithm. I realize that sounds kind of backwards, but in my experience, as long as you put your human visitors first in everything that you do for SEO, chances are it’s the kind of things the search engines are looking for.

Is that piece of content designed to actually inform and educate your readers or are you just looking to rank? Will this link send a few targeted visitors your way or just add one more link to your backlink portfolio? Stop chasing the algorithm and focus on doing things that will help you connect with your target audience!

When you put the search engines before your visitors that’s usually when sites start investing in techniques that are more likely to get them in trouble down the road.

3. There is No Secret to SEO Success

You want to know what the secret to SEO success is? Just doing it and making sure you do it right. There is no “trick” to catapult your website to the top (and actually stay there long term), and any SEO firm or consultant that tries to sell you otherwise is not the kind of SEO firm you want to trust your website to.

4. Link Building is Forever

New site owners often ask me question like “Well, how long should I do link building?” or “How many links will I take to get where I want my SEO to be?”. There is no definite answer to either of those questions. Link building is forever. You might hit a certain benchmark that you set to measure your own SEO success but that doesn’t mean you get to ride off into the sunset on the back of your previous activities.

Every day you don’t bother with link building is another day your competition does and they get one step closer to unseating you. There are hundreds, maybe thousands, of websites competing for the top spot in the SERPs—just because you reach it that doesn’t mean it’s yours forever. I’ve seen too many sites pull way back on their link building when they thought they had a ranking on lock down and their site just dropped through the SERPs over time.
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