best digital marketing agencies 2012, digital marketing agencies, top digital marketing agencies

TOP 30 Leading Digital Marketing Companies

Here I am going add the TOP 30 leading digital marketing companies in INDIA which will helps to increase your Online Retail Business…..

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eCommerce SEO, On Page SEO, SEO, SEO 2013

SEO Predictions For 2013

Unless you are new to SEO or have been hiding under a rock for the past year, we don’t need to say that 2012 has been a somewhat eventful year for SEO.

With more than enough algorithm changes, updates and tweaks to keep SEOs and digital marketers busy for a lifetime, let alone a year, it has been very challenging to say the least and many would be looking forward to waving goodbye to 2012.

The question is, however, will 2013 be just as manic? Well, we have put together our predictions, so see what you think…

1. Mobile Really Will Be Big in 2013 (No Really, It Will Be…Serious)

Predictions on mobile being the “big thing” of the year have been part SEO predictions for years now, so much so that it’s becoming a bit of an inside joke. However, each year when everyone expects mobile to come charging out of the blocks it never seems to happen. Well, 2013 will surely be ‘the’ year for mobile and this will be due to one thing and one thing only: 4G.

The UK have been equipped with the most advanced smartphones money can buy for some time however there was always that one niggling thing that has held mobile back and this has been  the poor internet speeds offered by 3G. With 4G boasting speeds that in cases are faster than some Wi-Fi connections, this surely means that 2013 will be the beginning of the mobile revolution.

2. Author Rank The New Page Rank

Google Authorship mark-up or rel=”author” allows you as an author to link up all the articles you have published. In 2013, it is likely that Google will begin to look at trusted links coming from the same author source. This will most likely create a new link signal which some people are already dubbing “Author Rank” and the highest value links will be from authors who are perceived as the most trusted.

This will certainly have an impact on guest blogging and means that more so than ever content should be placed at the forefront of all digital marketing efforts.

3. More Understanding About The Disavow Tool

The disavow tool is still fresh out the box,meaning that there is still a limited understanding about it other than those lucky enough to be on the initial beta test. We expect that in 2013 an inevitable greater understanding will be garnished and this will come in a mix of both positive and negative case studies.

Further from this, we’d expect Google to spend most of 2013 crunching data and unearthing a black-list of sites that may well feed into Penguin (or a new algorithm update) that will devalue certain links even more.

4. Co-Citation Becomes The New Anchor Text

Okay, this one is stolen from SEOmoz on a recent Whiteboard Friday.  To succinctly summarise, co-citation refers to the content that is contained around a link and this will (arguably might already) be a strong indicator to Google on what your site is about in favour of including keywords in the anchor text.

As we know from the Penguin update it is important to vary anchor text to seriously minimise the amount of keyword specific anchor text links in your profile as these will do more harm than good. So in 2013, we expect anchor text will be even less effective with the main source of relevance against your site being attributed through Google assessing the content surrounding your link.

5. SEO & Digital Marketing Becomes Even More Blurred

The days of SEO being the task of a small minority who have been banished to a dark corner of the office are long gone. Now, with an increasingly more mainstream awareness of SEO coupled with numerous algorithm updates gaining more widespread attention (it’s hard not to pay attention when they have happened so frequently) means that what was once an afterthought is now the very much at the forefront of digital marketing strategy.

This means SEO will be a touch point into so many different disciplines. We predict that 2013 will see SEO become even more sought after but at the same time there will be a growing understanding of what is required meaning cowboy agencies will slowly become a thing of the past.

6. Google Pay To Play Shopping Results Will Affect Organic CTR

With Google’s new pay-to-play Shopping search vertical stated for launch in the UK on 13 February 2013, you can expect that paid ads will push organic listings down even further and yes that does mean more woe for the little guy.

With this new pay-to-play model, Google are confident that their Shopping results will be much improved from the free version as people will be more likely to incorporate more accurate product descriptions and Google have already put in place more optimization levers (e.g.360 degree image views). However this will certainly come at the expense of above the fold organic listings which will have a massive impact on organic click-through rates. Those that haven’t previously partaken in Google paid advertising might just have their hand forced.

7. Even Less Organic Results On Page One

Following on from the previous prediction, it is very possible that 2013 will see the traditional ten organic listings become a thing of the past. This is nothing new as 2012 has seen this happen time and time again for different search queries. However, with more of the SERPs being taken over by advertising space and more blended results entering the fold, it is not unlikely that those familiar ten blue links will be reduced.

What does this mean? Well, add in prediction number six and you can quickly see that being ranked in the top three positions has never been more important.

8. Continued Roll Outs Of Panda & Penguin

Perhaps a bit of obvious this one, but in 2013 you can expect even more Panda & Penguin updates. Over 2012 these updates happened so frequently that by the end of the year most people were too exhausted to muster any real emotion other than to sigh.  However, a new year will certainly not mean a stop to it.
We also predict that 2013

will see the most major Penguin update since it was first launched in April. This has been teased for some time and it could be argued that findings from the disavow tool are used as part of this – and you thought 2012 was a bumpy ride!

9. Not Provided Continues Its Ascent

In 2011,Google announced that keyword referral data would no longer be available for search queries made by users who are signed in to Google (see our post back in October 2011) instead any data fell into the proverbial (not provided) bucket. In 2012 Firefox 14 followed suit and then iOS6 not long after. Well, in 2013 this is only going to get worse.

Consider the fact that Chrome is fast becoming the most popular browser in the UK and Android & iOS are dominating the smartphone market, you can bet your house that not provided’s continual growth will continue to the point that towards the end of 2013 it is very likely that over half of keyword referral data will be not provided for the majority of industries.

10. Rich Snippets & The Changing SERPs

2012 saw some big advances in structured mark-up for rich snippets. This yearGoogle announced that schemas from the GoodRelations project have now been added into which increases the number of classes and properties available for e-commerce websites.
To recap, was launched in 2011 as a joint alliance between Google, Microsoft, and Yahoo to provide a common foundation of support for a set of microdata types. This microdata (or structured mark-up) can be used to provide sematic meaning to the content on your site which allows the search engines to extract and display this in the search results listings (e.g. reviews, prices, addresses). On the 12th December Google announced a nifty new tool that makes it easy for site owners to mark-up their pages with structure data.

With Google adding more schema classes and making it easier for webmasters to add them to their site, this opens up wider opportunity for its use and so you can be sure that more and more sites are going to be using the mark-up, meaning we could be seeing some very different search results in 2013.

11. Personalized Search Gets More Personal

Personalized search results have always been important to Google and naturally so, as they want to show users content that is relevant to them which helps maintain a great search experience. In 2012, we saw some big strides made into personalized results with the launch of Venice and further incorporation of Google+ into the SERPs.

2013 will be no different. With more users signing up to Google and using mobile devices the results seen by one person will continue to differ to the next.
So, be prepared for more challenges ahead.

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The Worst CEO’s of 2012

Who are the absolute worst chief executives of 2012? Sydney Finkelstein thinks he knows. The longtime professor at Dartmouth College’s Tuck School of Business is the author of 11 books with such titles as Why Smart Executives Fail and Think Again: Why Good Leaders Make Bad Decisions, so he knows a thing or two about utter failure. He’s been putting out his list for three years now, and last year it included the chief executives ofNetflix (NFLX)Research in Motion (RIM), and Hewlett-Packard (HPQ). Here’s the list (except where noted the companies didn’t respond to a request for comment):
1. Brian Dunn, who resigned as chief executive of Best Buy (BBY) in April after allegations surfaced that he had an inappropriate relationship with a much younger subordinate. That’s not why he’s on the list, though. Declining stock price, cratering same-store sales, loss of market share to more nimble competitors, and an addiction to share buybacks that cost the company $6.4 billion with little to show for it—that’s why he’s on the list.
2. Aubrey McClendon, the CEO of Chesapeake Energy (CHK) who apparently has trouble keeping his company’s finances and his own apart. According to Reuters, McClendon borrowed as much as $1.1 billion over three years in undisclosed loans against his stake in thousands of company wells and ran a $200 million oil-and-gas hedge fund on the side, an “obvious conflict of interest,” Finkelstein says. Use of the company jet (and company employees) for personal purposes and a corporate sponsorship deal for Oklahoma City Thunder while McClendon was an owner of the basketball team also didn’t help. Jim Gipson, a spokesman for Chesapeake Energy, declined to comment.
3. Andrea Jung, who stepped down as chief executive of Avon (AVP) in April but remains as chairman through the end of this year. Jung has been unable to fix the company’s operational problems, failed to groom a successor, and turned down a $10.7 billion offer from the beauty-care company Coty that, in retrospect, it should have leaped at. Since 2004, the company’s market value has fallen under her watch from $21 billion to $6 billion. And the company has had to spend $300 million in legal expenses related to allegations that it violated the Foreign Corrupt Practices Act, which bars bribery of foreign officials.
4. Mark Pincus, the CEO of Zynga (ZNGA), the mobile gaming company that brought the world Farmville,among other online distractions. Zynga stock is down 75 percent so far this year, and the company is losing top executive talent. Pincus has a fairly illustrious pedigree—he got a bachelor’s degree in economics from Wharton in 1988 and his MBA from Harvard Business School in 1993. But Finkelstein says he’s made some rookie mistakes, including hitching his company’s wagon much too securely to Facebook (FB), which Zynga relies on for a big chunk of revenue. And he hardly expressed confidence in the company’s prospects with his move to unload 16 million shares after the IPO lockup period ended. Joe Libonati, a spokesperson for Zynga, declined to comment.
5. Rodrigo Rato, who resigned as chairman of the Spanish lender Bankia (BKIA) in July. Rato is one of Spain’s former finance ministers and a former managing director of the IMF. He’s under investigation for fraud, price-fixing, and embezzlement in connection with Bankia’s spectacular collapse and bailout by the Spanish government. Rato has an MBA from the UC-Berkeley Haas School of Business. In 2011, Bankia announced profit of €309 million; after Rato resigned, it was restated to a €3 billion loss. Carmen de Miguel Hombria, a spokesperson for Bankia, declined to comment.
Two other executives—Mark Zuckerberg at Facebook and Andrew Mason at Groupon (GRPN)—almost made the list. The rap on Zuckerberg is his “massive ego,” while both men get demerits for immaturity and shares that move in only one direction, and not the right one. Says Finkelstein: “There’s no reason to believe they have the management skills to run a major public company.”
And don’t get him started on the hoodie.

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Facebook, Social-Media

Social Media Report 2012: Facebook Dominance In the U.S

Social media has grown up to a big giant now and its still growing rapidly. It also offers new and meaningful ways for global consumers to engage with people events and brands. According to According to a new social media report, maximum time by consumers is spent on social networks than any other type of sites.
Interestingly, consumers spend 20% of their online time by PC while, 30% of total time online by mobile. Also, the total time spent on social media by PCs and mobile devices in the U.S mounted up to 121 billion minutes in this July, compared to 88 billion in July 2011.
The recent propagation of mobile devices and its connectivity has fueled up the penetration of consumers towards social media. Computers remain as the predominant device to access social media while, time spent with social media on mobile apps and the mobile web has also significantly increased 63 percent in 2012, compared to the same period last year. Facebook remains to be top in the list in terms of penetration, but new social media sites seen hatchling to compete with giants.
In the U.S Facebook remains the most-visited social networking sites by PC, conquering 152.2 million visitors, mobile apps acquire 78.4 million users and mobile web of about 74.3 million visitors.
Facebook proves to be multiple times the size of the next largest social site across each platform. Also, it is the U.S. top web brand, as 17% of time spent online by PC is on Facebook.
There are exploding numbers of social media networks available, and countless number of sites is adding social features. Facebook and Twitter continues to remain as the most popular social networking sites amongst many and surprisingly, Pinterest emerged as one of the stars in social media for 2012, showing off the largest YOY increase in having unique audience as well as time spent of  any social network across PC, mobile web and apps.
Image courtesy: Nielsen

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