On Page SEO, SEO

On Page SEO – The First Step

There are essentially two different types of SEO, on-page  and off-page (sometimes referred to as on-site and off-site) optimization.  On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.

1. Content Relevance – The most used phrase for Search Engine Optimization is ” Content is the King” . The keywords used in the pages should be relevant to the content in the page. If the content is not relevant search engines would not push it up in the searches as their job is to give the users most relevant results for their search queries.

2. Easy Navigability –  The search engines all want sites that they ‘crawl’ to be easy to navigate, with proper site maps and logical navigation as well.  Again, this makes it easier for human users to enjoy your site, so it is entirely logical.

As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map
within no more than two or three clicks.  On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.

3.  Search Engine Algorithms – Different search engines have different focuses and criteria for ranking. Yahoo!, Bing and most of the other engines lay more emphasis on the on-page optimization while Google gives weightage to the external popularity of the site.

On-page factors includes coding practices as using H1 tags in the header, adding appropriate alt-img texts to every image and ensuring that each page has a URL that is relevant to the subject of that page.

It is necessary to undertake basic on-page optimization because it is in your control and also, doing so will generate some targeted traffic, and all targeted traffic is valuable.

Read More

Instagram Goes Public with Profile Pages

Instagram, the photo site known for its retro filters, is an emerging trend in online marketing.  According to Simply Measured, 54% of the world’s top brands are currently using the site, including Nike, MTV, Starbucks and Gucci. In many ways, the site is similar to Pinterest with one big difference – Pinterest is an open window, Instagram is not.
When you navigate to Instagram.com, this is what you see:
Where’s the link to all these cool, photos that 54% of the top brands are posting? (Let me stop here and say, I don’t use Instagram, so I’m coming at this as a complete novice.) I’m guessing that the only way I can see anything is to download the app and start following people a’la Twitter or Facebook. Granted, a lot of people use the service, but how is this a good marketing tool?
Moot point at this point, because Instagram has just announced a big change. Going forward, every user will have their own profile page on the web. Like this:
Once they come online (next week-ish), you’ll be able to access any page simply by typing the username at the end of the URL. If the photos are set to public, everyone, even people who don’t have an account with Instagram, will be able to see your photos.
This is great news for marketers. This means you’ll have a public URL that you can promote without restrictions.
The average user can set his profile to private. He’ll still have a profile page but it will be locked to anyone who isn’t a follower.
Going public is a bold step for Instagram. Up until now, part of the appeal has been the almost secretive nature of the site. It felt  intimate and personal. Now, it feels like a cross between Facebook and Pinterest.
For marketers, it’s time to get on board this fast-moving, social media train. Unfortunately, after this upgrade, everyone else might be getting off at the next stop.
Source: marketingpilgrim.com
Read More

Instagram vs Pinterest for Christmas 2012 Photos

At Phones Review we enjoy bringing readers details of new smartphones and tablets but we also like to focus from time to time on apps that are available and today we’re looking at two of the most popular apps out there, Instagram and Pinterest. These are available for iOS and Android devices and we’d like to hear from readers about Instagram vs. Pinterest and which you’ll be using to upload your Christmas 2012 photos.

Starting with Instagram the Android app is available from Google Play here while the iOS app can be found at iTunes here. Both are free apps and the Android app is for devices running Android 2.2 or later. The iOS app is for iPhone, iPod touch and iPad running iOS 4.3 or later and has been optimized for the iPhone 5. Instagram now has over 80 million users and offers free customized filters and borders, linear and radial tilt-shift blur effects, instant sharing to Facebook, Twitter and more and unlimited uploads and interaction with friends by giving and receiving comments and likes. Users can share their photo stream with friends and see their photos too and it really is a great way of keeping in touch with friends and family and seeing new photos every time you use it.

On to Pinterest and you can find the Android app from Google Play here or the iOS app from iTunes here. These are also free apps with the Android app suitable for devices running Android 2.2 or later and the iOS app compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd, 4th and 5th generation) and iPad running iOS 5.0 or later. This app is also optimized for the iPhone 5. Pinterest revolves around many interests rather than just photos and videos though and users of the app create pinboards for vacations, recipes, fashion, gadgets and many other ideas, whatever appeals to them. Users can add their own creations to online pinboards, look at other categories they are interested in, follow boards and use their cameras to create new pins.

As we’ve already said, both Instagram and Pinterest are hugely successful apps and have devoted users of the sites who usually favor one over the other. While Pinterest is a resource for gathering and sharing diverse information and ideas, Instagram is a site more focused on the photography element and the two tend to have very different user bases.

Read More