eCommerce SEO, SEO

Search Engine Optimization Seo Has Become A Necessity For Websites

Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration. What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire a SEO to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO.

One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO is if it is capable of offering content writing services for SEO. Almost all major SEO now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO that can utilize other content centric avenues like article writing and press release writing.

Another thing to keep in mind while choosing a SEO is the services that are on offer. It pays to work with a SEO that can offer a complete portfolio of services from link building to specialized web designing services. SEO offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO for carrying out SEO of your site from the ground up, then the SEO will automatically choose the link building package your site needs.

It is also important to look at the credentials of the firm you are dealing with, most SEO make tall claims but have very little to back up their claims. Before you choose a SEO ask them for a website they have optimized, most SEO will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO itself. If the SEO’s website is ranking well for popular keywords you can rest assured that your website’s optimization is in good hands.

Another important aspect to keep in mind is how up to date the services on offer are, if you have no idea which services to look for then a good indicator are services like XHTML validation and XHTML slice. In essence, what you are looking for is a SEO that can offer you as many or as few services as you require. In addition, a SEO should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services.

Finally, it is important to understand your own requirements before you hire a SEO. Most webmasters know what they are looking for and know which keywords they would like to rank for. It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword ‘water’ as beating wikipedia is not an easy task. It is important to be in constant contact with the SEO so you can better understand how the SEO is working and what steps are being taken to improve your site’s ranking. Also be wary of SEO’s that offer overnight success.
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Off Page Optimization, SEO

SEO Off Page Optimization and Strategies

Definition: “Off Page” SEO refers to the text and “inbound” linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control.

History: Off Page Search Engine Optimization has been become probably the most important factor in how your site ranks. The internet and world wide web continues to grow and grow at an enourmous rate. Pages of similar topic obviously arise. There might be 100 million web pages on the topic of baseball or 100 million web sites on the topic of web site design and search engine programming. Because of this enormously large database of similar content, search engines began focusing on off page factors in determining relavancy of search results.

Off Page Factors: Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the “inbound links” your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and “linked to you” .

For example say an ecommerce catalog site sold golf clubs on an online shoppin site Bob’s Golf Shop, and a well regarded Golf magazine website “linked” to you as “Bob’s Golf Shop”.

Well Search engines analyze the site that linked to you, AND the “link text” that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.


Off Page Optimization Strategies

Community Creation: This is the first step for Off Page SEO. Signup with popular social networking websites like Facebook, MySpace, Orkut, LinkedIn and create a profile for your website or blog. Connect with friends, share among them. This will help you to build an online reputation.

Forum Postings: Create a forum/online discussion board of your own and start a discussion or share topics with your friends. Post replies/thread in other related forums. Your signatures can provide you valuable links.

Search Engine Submission: This is one of important steps. Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc.

Directory Submission: Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Only thing you need to be careful is about directory in which you are going to submit your website and the category in which it will be submitted. In these days many web directories may offer paid listings but don’t go for it.

Social Bookmarking: Submit your URL of your money site, articles in the web2.0 and article directories to the social bookmarking sites. Social Bookmarking is another powerful way of promoting your website.

Link Exchange: Exchange links with industry related websites. Link exchanges can help increase your link popularity, which is a major factor of Google’s PageRank algorithm. Do not try Black-Hats while doing exchanges.

Article Submission: This is the oldest ways to earn backinks. This will help you to attain some deep links for your blog or website. Submit your website in good article directories like Ezine, Go Articles,Buzzle etc.

Press Release Promotion: Write a press release and submit to press release sites. This might help your site to get published in Google News. Submit your PR in sites likes OpenPR, PR leap, 1888pressrelease.

Answers: Answer questions asked by people. Sometimes you can place a link of your site in resource box. This is another great way to increase your link popularity. Some great sites are Yahoo answers, Answer Bag, Cha Cha etc. Try to help people; people will in return help you.

Gadget/Widget Development: Develop some interactive gadgets for your site. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
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