Social-Media

Twitter Is Selling Your Old Tweets

Twitter has sold a bunch of old tweets to a firm called DataSift, which will analyze them for marketing purposes.


The Mail Online reports that DataSift is the first such company to get access to the tweets, which go back two years. Another 1,000-plus companies are on DataSift’s waiting list.


DataSift confirmed the report to Mashable, but Twitter could not be reached for comment. The former has launched a product called DataSift Historics, which lets companies extract insights and trends that relate to brands, businesses, financial markets, news and public opinion, a rep says. DataSift will analyze public tweets, not private ones. If you delete a tweet, it’s deleted from DataSift’s archives.


Selling old tweets would be one way to monetize Twitter’s archive. So far, Twitter’s focus has been on building revenues by advertising to its 100 million or so active monthly members rather than selling its data.


Twitter makes the bulk of its revenues through advertising. A private company, Twitter doesn’t disclose its finances. However, eMarketer estimates that Twitter will earn about $259.9 million this year and $399.5 million in 2013.


The latest revelation is sure to rankle privacy advocates, who have so far focused on Google and Facebook. Both of these companies have been accused of having too free a hand with consumer data.




Source: Techgig News
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PPC

Cost Per Impression (CPM)

Cost per Impression often abbreviated to CPI or CPM (Cost per mille) are phrases used in online advertising and marketing related to web traffic. They refer to internet marketing campaigns where advertisers pay for every time that their advert is displayed to a user usually in the form of a banner ad on a website, but can also refer to advertisements in Email advertising.


An impression describes the instance when an advert is downloaded by a user while viewing a web page. A single web page may contain multiple adverts and in such cases a single pageview would result in one impression for each advert displayed to that user. In order to count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page-refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served.


Cost per mille is one of the most common marketing practice used on the internet along with Cost per click (CPC/PPC) and Cost per action (CPA) (including CPL and CPS). CPM advertising is often preferred by publishers because they can be more certain about the revenue they will generate from their website traffic, but CPM can be compared with different marketing strategies by examining their Effective cost per mille (eCPM). eCPM informs the publisher what they would have received if they sold the advertising inventory on a CPM basis by taking into account the Clickthrough rate (CTR) and/or Conversion rate (CVR) of the campaigns.

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SEO Tools, Submission-Resources

Top Video Submission Sites

Here are some of the top video submission sites where you can submit your videos, get backlinks and free website promotion.
www.youtube.com – PR9 – You do get a dofollow link back to your site in your channel profile.
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Social-Media, Submission-Resources

Social Networking Sites for Business Professionals and Entrepreneurs

Many of us actively use sites such as Twitter and Facebook to promote businesses. And those of us who want to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked with or may want to work with. But not every site is oriented toward the business world and its needs.
There are a growing number of social networking sites specifically focused on business users and meeting their needs. Here is a list of 36 additional leading social networking sites for business professionals and entrepreneurs including startups that are worth a look. This list is current as of October 2011, and will likely remain very fluid in the future.
Affluence.org– Affluence.org is a private social network where wealthy individuals connect, share information and engage in meaningful conversations. Affluence.org also provides exclusive, high quality content and advice from experts on subjects such as art, technology and travel.  Membership in Affluence.org reportedly requires a net worth of $1 million (US) or annual household income of $200,000.
Biznik– A community of entrepreneurs and small businesses dedicated to helping each other succeed.  It is the local, independent entrepreneurial community where collaboration beats competition.
Black Businesswomen Online– A social network for African American Women in Business, Entrepreneurs and Bloggers.
Black Business Space– Black Business Space is a community of business owners and entrepreneurs. It uses the tagline “Where Networking and Money Meet”.
Blogher– Blogher calls itself “A Life Well Said”. It is a community of women bloggers in many areas.
Blogster– Blogster is a blogging community that features specific-interest blogs. Blogster members can network and collaborate by creating a blog, commenting on articles and interacting in a diverse online community.
Cofoundr– Another fast growing online network for entrepreneurs. It is a private
community of startup founders such as developers, investors, CEOs, advisors, and
programmers. They are looking to find co-founders, build teams, and get advice.
Data.com– This site was formerly Jigsaw.com and is now owned by Salesforce.com. The individual option offers an online business card networking directory updated by its more than 2 million members who can easily establish contacts with each other.
EFactor– An online community and virtual marketplace designed for entrepreneurs, by entrepreneurs. It is the world’s largest network of entrepreneurs, including over 25,000 vetted investors.
Ecademy– A business network for creating contacts and sharing knowledge. It offers online networking for business, offline networking events and global networking groups. It has been around since 1998. Chairman Thomas Power is the ultimate networker, with 23,000+ LinkedIn connections and 741 LinkedIn recommendations.
Entrepreneur  Connect– This community was created by Entrepreneur.com
as a site where professionals can network, communicate, and collaborate with
others. This site is not intended for mass self-promotion, but is a positive destination where entrepreneurs can exchange real advice and make lasting connections.
FledgeWing– Fledge Wing is an online community aimed at entrepreneurial university students launched in February 2009. It provides aspiring student entrepreneurs with the social media connections they need to develop build and launch new companies.
Focus– A community focused on helping business decision makers and IT professionals make decisions and share expertise in functional areas of business. The community has numerous categories such as small business, HR, Finance, Sales and Marketing.
Go Big Network– This site helps connect companies with investors. Over 300,000 startups have used this community to find funding.
Google+– Google’s entry into social networking is called real life sharing, rethought for the web. There are many important people in the technology world who have joined in, sharing their expertise and opinions.
Gust – Gust is the site for Professional Investor Relations, from Pitch to Exit. Gust provides the infrastructure for identifying opportunities and managing the investment relationship.
Home Based Business Network – This site is an online community and resources for starting a home based business, featuring home business profiles, blogs, forums, videos, ideas, and more.
JASEZone– A professional community where you can find potential clients and business partners.
Meetup– Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. It can be used for professional interests, not just personal interests.
Networking for Professionals– A business network that combines online business networking and real-life events in US Cities.
PartnerUp– This is an online networking community that entrepreneurs and small business owners use to find the expertise and resources they need to start and grow a business. Members can connect with potential partners, advisers, and business resources such as commercial real estate.
PerfectBusiness– A network of entrepreneurs, investors and business experts that encourages entrepreneurship and mutual success. It provides everything you need to launch and grow a business, including educational videos, articles, events, business plan
software and direct access to experts and investors.
PROSkore– PROskore scores and ranks business professionals based on influence and experience using professional history, popularity in social media and peer validation PROskore then uses these scores to help members discover new business opportunities with other members across their network. PROskore currently has over 100,000 members worldwide.
Ryze– A business networking community that allows users to organize themselves by interests, location, and current and past employers. It is particularly oriented to new entrepreneurs.
SiliconIndia– SiliconIndia is the largest professional network in India. It has over
2 Million members, and more than 50,000 new members are reportedly added every
week.
StartupNation– This site provides real-world business advice to people who want to start a business and who want to grow their small businesses. It is a free service founded by entrepreneurs for entrepreneurs.
Talkbiznow– Based in the UK, this is a comprehensive interactive business networking site for business professionals.
The Funded– Entrepreneurs can research, rate, and review venture capital sources worldwide here. It is an online community of over 16,500 CEOs, Founders and entrepreneurs.
Upspring– You can connect, share, and learn about the professionals and businesses in your community here.
Unstucture.org– This is an open discussion platform for business professionals, bloggers and contemporary thought leaders to discuss and debate action ideas that would aid the evolution of business. It also has an annual physical event and has published a book of insight and action ideas for businesses of the future.
Ushi.cn– Ushi is the premier business networking site in China. It includes 50,000 CEO- and CTO-level executives and boasts representatives from more than 85% of China’s venture capital and private equity firms.
XING– A European business network with more than 11 million members.
Yelp– A local business review and talk networking site, including user reviews and recommendations.
Young Entrepreneur– A site for entrepreneurs and small business owners who
are passionate about promoting business for themselves and others to network.  It was founded in 1999.
YouNoodle– This site is a place to discover and support the hottest early-stage companies and university innovation. The members passionately support the start-up ecosystem.
Ziggs– A professional connection portal founded on the principles of professionalism and respect.  It claims to be your one-stop source for building your online brand, marketing yourself on the web and simplifying communications with people.
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eCommerce SEO, SEO

SEO Tips for Ecommerce Sites

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome.

These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store.


1. Create unique content on each of your product and product category pages.
Interesting, unique content tells Google a page is valuable, and helps it rank higher. Well-written content can also persuade more of your visitors to actually pull out their credit cards.
Don’t just copy the manufacturer’s description of the product. Write your own description so that Google sees it as valuable, unique content. Google’s Farmer/Panda Update of early 2011 favors sites with more original content.

2. Discover what shoppers are actually searching for.
Keyword research is an invaluable way to discover the words you should be using to describe what you sell. You can find out how many people search for a particular keyword per month, and even check more specifically for your own region, with Google’s free keyword tool.

3. Create pages for categories people are searching for.
Some people may be searching for specific product names like “Nikon D90,” but odds are, more people are searching for broad keyword phrases like “Nikon digital camera” and “digital SLR cameras.”
Creating category pages for these broad keyword phrases – as well as product-specific pages within each category – boosts your SEO and helps you capture a bigger group of people searching for what you sell. Added bonus: Category pages based on broad keywords can help browsers and researchers find what they want more quickly, and turn them into buyers.

4. Interlink your pages using good anchor text.
Link to other products or categories within the text on your site. Be sure to use anchor text with relevant keywords. This will help search engines find and index other pages on your site, so they can be found by searchers. The links and anchor text will also boost the linked pages’ SEO and help them rank higher for words you use in your anchor text.
Added bonus: People reading your text can easily click on links you provide and find other products that might interest them. You’ll be keeping people on your site, and helping them find what they want.

5. Allow people to share your products on social media sites.

Social media mentions help your SEO. Plus, social sharing gets your product seen by more people.
Install social sharing buttons for Facebook, Twitter and Google+ on every product and product category page. Make sure they’re easy to find. One online retailer places them right below the price of each product, because people always look for the price.

6. Get valuable backlinks.
Backlinks (links from another site to yours) have always been one of the most important factors search engines consider when deciding how high to rank a web page in search results. Getting backlinks isn’t easy, however.
Adding interesting content to your website beyond product and category pages is the first step, because few website owners want to link to a boring page, or a page where you’re just selling something. A blog is a great avenue for adding link-worthy content to your website.

7. Avoid duplicate content issues.
E-commerce sites tend to give visitors the option to sort a list of products by various parameters like price, popularity or product ratings. While sorting is useful for people, it can be a nightmare for your SEO, because it usually means you are essentially creating multiple pages with the same content, just in a different order. Search engines can see these pages as duplicate content, and therefore less valuable. This in turn can dilute the SEO of these pages.
This isn’t a simple thing to fix, but the easiest thing you can do is tell Google about the sorting through Webmaster Tools. For more info on solving this problem, read item No. 3 in this article.

8. Use descriptive URLs.
The URLs on your site are another opportunity for you to boost your e-commerce site’s SEO. If your page about blue widgets has a URL like http://www.example.com/blue-widgets, the URL is telling Google that the page is about “blue widgets” and should show up in search results for that keyword phrase. However, if the URL is http://www.example.com/page?id=59274974, Google doesn’t get that extra piece of information telling it what the page is about. People also look at URLs, and it’s much better if the URL informs them, too.

9. Let visitors leave reviews.
Reviews are another piece of unique content, and search engines love unique content. Plus, reviews can help visitors decide to pull out their credit cards and buy the product.

10. Include a sitemap to help Google find all your pages.
If Google finds a page and thinks it has valuable content, it will index the page. That means it can show up in search results.
For instructions, read Creating an XML Sitemap or HTML Sitemap.

11. Update your website content regularly.
The Google Freshness Update of November 2011 favors websites with the freshest content on a given topic.
Tweak your website’s content and add new content from time to time so your website doesn’t look stale. Adding a blog to your website, and writing a blog post every so often about your industry, can make this task easier. For example, if you sell pet supplies, you can add a post in mid-summer about de-fleaing your pets and your house.
Allowing visitors to post reviews is another way to get fresh content for your site, and it doesn’t take much work on your part.

Article Taken from http://www.aboutus.org/Learn/SEO-Tips-for-Ecommerce-Sites 

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PPC

Tips on How to Maximize Lead Quality in PPC Marketing

One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just bad business practice. To solve the issue of “unqualified leads” takes cooperation from both sides and it’s pretty easy to get a sense of what’s working on what is not. Let’s Discuss.


Why “After the Click” is just as important as “Before the Click”
PPC Marketers who put a blind eye to just look at conversion quantity and not conversion quality is setting themselves up for failure. No client is going to stay with them very long if their leads never turn into $$$ for them. However, taking this first step to solving this problem starts with a simple conversation with the client and asking very specific questions like:
  • Why is this not considered a good lead?
  • What information do you need from the visitor to consider them qualified.
  • What other information can you give me from past clients?


Then after those questions are answered, the PPC Marketer should also be allowed access to view the leads that are coming in so they can analyze the messaging and all of the other demographic and geographic information so they can come back and adjust their messaging and/or entire strategy.


Measuring Keyword Intent
Many of us know that certain Long Tail terms have specific motivations behind them. As in human behavior, our words and how we say them impact responses from those listening. Terms like Buy, Order, Immediate, Fast,  Help, Need, etc… have different levels of intent as compared to others which do not have that same level of intensity. Based on the industry that the PPC campaign is targeting, work with the client to identify these terms and apply them to the adgroup, as well as the Text Ad Messaging and test it.


Conversion Tricks to Filter out Bad Leads:
Instead of using a basic Online Form, you should create a brief survey to get the visitor engaged and allow them to provide information that could automatically  qualify them or put them in the trash. Surveys are good for two (2) reasons.
  • Often get a better response rate
  • Provide a sense of interaction and engagement that a general form does not.


Point Based Conversion tracking:
Tracking Conversions is a pretty easy thing to do and no matter how much work is done “before the click”, understanding with Keywords and Text Ads drive the most “qualified leads” is difficult to identify. One way to fix this problem is putting a point system in place based on the answers to the questions and have those points calculated in the Conversion Tracking Revenue Dynamic Variable (as used in eCommerce).


Based on these points, we now can see that from 1 – 10, with 10 being best, we can identify what is generating the best leads. Moreover, this will require some programming to generate a point system, but the end result will save the advertisers hundreds if not thousands of PPC dollars in the future. See an example below:
In Conclusion:
PPC Marketing is an evolving industry which continually keeps getting more and more complex and we need to find ways to get our clients they best results possible. Quality Scores and Optimal Landing Pages are good, but unless the lead turns into strong prospect, it’s all useless to the client. Obtaining better qualified leads is as easy is chatting the client to see the types of leads coming in and understanding why they were good or unqualified.

Source: www.semgeek.com
 

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SEO Tools

Best Seo Tools for SEO Experts

Backlink Tracker Pro: Free tool to check you’re paid / exchanged links. Get alerts when your backlinks have been removed or converted to no follow links.
Similar Page Checker: Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
Search Engine Spider Simulator: This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.
Backlink Anchor Text Analysis: This tool help you determine the link text used by your backlinks to link to your website.
Backlink Builder: This tool helps you build a LOT of quality backlinks. It searches for websites of the theme you specify that contain key phrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL” etc, most of the results could be potential backlinks. Text links are important for ranking well in search engines.
Backlink Summary: This tool will give you a summary of your competitor’s backlinks.
Keyword Density Checker: This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.
Redirect Check : It is import that a search engine is able to follow any redirects that you may have set up. This tool helps you determine whether the redirect you have created is search engine friendly.
Kontera Ads Preview: Allows you to preview Kontera ads on your website.
Link Price Calculator: These tools will help you provide SEO Services by determining the appropriate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website.
Reciprocal Link Check: This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
Check Yahoo WebRank: Yahoo seo tools that helps you evaluate the importance of a URL as perceived by Yahoo
Domain Stats Tool: This SEO tool helps you get all kinds of statistics of your competitor’s domains. The statistics include Pages Indexed by various Search Engines, Backlink count, Alexa Traffic Rank, and Age of the domains, etc.
Domain Age Tool: Older domains may get a slight edge in search engine rankings. This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor’s domains.
Keyword Suggestions Tool: This tool will help you determine relevant and popular keywords related to your website.
Website Keyword Suggestions: This tool tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
URL Rewriting Tool: This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs.
Keyword-Rich Domain Suggestion Tool: Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool will suggest keyword rich domain names.
Website to Country: Many people wonder why their websites don’t rank well in country specific search engines, most of the search engines determines country of the website based on the location of the domain web hosting server. This SEO tool helps determine the Country in which the specified website is Hosted.
Alexa Ranking Tool: This SEO tool allows you to get the Alexa traffic rankings of you and your competitors.
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