Digital-Marketing-Information, SEO

What Happend in Google in the past 12 months ??

1. CEO Larry Page
In a shocking move, Eric Schmidt announced in January he was stepping down as CEO, and Larry Page would return for his second tour of duty as CEO. Supposedly, “adult supervision” was no longer needed.

Page wasted no time, tying bonuses to Google’s social success, reorganizing management, and eliminating “losers” from its projects.

2. Google+ Project, +1 Button & Google Redesigns
Perhaps seeking a new identity – OK, Google looked at the valuable data Facebook had and said, “me too!” Google’s “want, have, take” philosophy became apparent as it created its own Facebook-like social network – sorry, identity service.

Google gave itself a new look to accompany the launch of Google+. This came a few months after of Google’s +1 button launched, Google’s answer to Facebook’s Like button.

Not content with its appearance last year, Google made numerous tweaks to its look – organic results saw a series of tests, sitelinks expand, while AdWords also saw its share of tests and changes.

3. Antitrust
Google is no stranger to antitrust scrutiny, but this year Google’s search dominance has been the subject of investigations in the European Union. In the U.S., the FTC is investigating Google, thanks in part to claims by Microsoft.

Most recently, Google’s Executive Chairman Schmidt answered questions before a U.S. Senate subcommittee on Google’s growing power. Consider this Google’s trip to the principal’s office. Expect to hear much more on antitrust this year.

4. Google Panda Update
What Google has called their “high-quality” sites algorithm, the Panda update rolled out in February, targeting low quality sites with little original content. This update, now seven months and several iterations later, still had many webmasters around the world baffled. Google search is Google’s game, and it’s apparent they’ll continue to change the rules when they want.

Traffic diversification, building a community, optimizing website usability, and authoring original, engaging, quality content are among the best survival tips. Also, honestly ask yourself: is your baby ugly?

5. Paid Links, Spam, Google & Mainstream Media
Want Google to change something? Apparently the trick is to get a story in The New York Times or The Wall Street Journal to embarrass Google to action (though making Google look bad can be dangerous).

Stories about the linking practices of JCPenney and Overstock.com got a lot of attention. While Overstock.com was hurt, JCPenney really didn’t suffer.

And just recently, spam and abuse issues in Google Places got Google moving – a little. Seems Republican presidential candidate Rick Santorum was paying attention, as he’s the most recent to publicly scold Google.

6. Bing “Sting”
Google launched an elaborate “sting” operation and discovered that, in 7 to 9 percent of cases on junk searches, Bing returned results that Google had manipulated. Why? Because Bing used clickstream toolbar data as a user signal for their algorithm. The horror!

Google shouted from the rooftops that Bing was copying them, aided by a self-described search “rock star” and shocked an entire industry with their immature, juvenile behavior in the days the followed. Here’s my response to what I termed “hiybbprqagate”.

This whining strategy also backfired on Google when Google condemned the patent strategies of Microsoft, and others, in August.

7. Google Surrenders $500 Million
Children are going to mess up, and Google sure stepped in it on this one. Google surrendered $500 million made in ad sales from online Canadian pharmacies, and a U.S. attorney said Page “knew what was going on.”

8. Record Revenue
And just as kids will disappoint, they will also make you quite proud. Case in point: Google’s impressive Q1 record revenue of $8.58 billion. Know what was equally impressive? Another record in Q2: $9.03 billion in revenue.

In case you’re wondering, this is how Google makes its billions.

9. Instant Everything
Google continued to be obsessed with speed and “I want it now!” As such, they continued to expand on their Google Instant offerings rolled out last September, adding Instant Previews, Pages, mobile, video previews, Places, and ad previews – and also added autocomplete “predictions”.

10. Google Offers
After failing to buy Groupon, Google decided it could do its own daily deals site, but way cooler. A few months later, Google Offers launched in Portland, and has now expanded and has been performing well this month after a slow start.

11. Acquisitions
Undoubtedly, Google’s pending purchase of Motorola (for 12 times more than it paid for YouTube) lead the way for Google. But Google also scooped up several companies to bolster Google Offers and Google Wallet (DailyDeal, Zave Networks, and The Dealmap). Other noteworthy buys include Zagat and BeatThatQuote.com (which Google was forced to penalize for using doorway pages). Scroll to the bottom of this post for a list of Google’s other 2011 acquisitions.

12. Android’s Growth
The calendar year began with CEO Eric Schmidt saying all of Google’s strategic initiatives were “all about mobile,” and one of those was to make more affordable Android-based smartphones available worldwide.

As of July, Android now commands 41.8 percent of the U.S. smartphone market share, according to comScore; Android also recently passed iOS in Europe, and now has a 22.3 percent share of smartphone users, trailing Symbian’s 37.8 percent share, comScore reported. Mobile ad impressions grew 48 percent month-over-month in August on Android, according to Millennial Media.

Meanwhile, the fight over Android’s technology between Oracle and Google continues, with Oracle now seeking $1.16 billion in damages. A court date is set for October 31.

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Submission-Resources

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SEO

The 4 Ps of Search Engine Optimization

If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance, and patience.


Proactive


Being proactive is fundamental to being a good SEO for a couple of key reasons:
Latency Effect Between Work and Results
Any SEO work done today likely won’t affect traffic or revenue today. When it comes to SEO there is a latency effect as new changes to your website or your off-site profile (backlinks, social activities, etc.) get indexed by the search engines and filter into the SERPs.
How long the latency period is depends on the situation. If you put up a new targeted page on your site that gets indexed quickly, you could indeed start to see some new traffic from new keywords within a day. If you’ve made a lot of sweeping on-site and off-site changes to your website, it might take a month to see the results you’re looking for.
The idea here is that it will almost always take longer than you would like to get the results you want from the activities you’re doing today, no matter how hard and smart you work. Think and plan ahead. Make sure you factor in the long-term into your day-to-day activities.
  • Actionable tip: Use a calendar to plan all SEO activities ahead. Compare this on an ongoing basis against results tracking to make sure your plan is consistent with your SEO gains. This may also help you see whether you have space for innovation within your tactics.


Stay Ahead of the Curve

The other key point here is to be proactive as opposed to reactive – do your best to keep yourself ahead of the curve. Time and time again I see knee-jerk reactions to changes in the SERPs, and that is the worst thing you can do because new changes are made to the search algorithms all the time.
Firstly, you should have seen the changes coming and changed your strategy months ago. Secondly, if it’s already too late, you’re just going to need to accept reality and adjust your strategy accordingly.
You might be able to get back to where you were before, but it won’t happen overnight – sorry. Engaging in a huge flurry of SEO activity immediately following an algorithm update, for example, has a good chance of doing you more harm than good.
  • Actionable tip: Meet with your team regularly to discuss the trends and whether your strategies require adjustment. Where do you see the industry in two years? Five years? Make sure your strategies are in line with long-term trends and are built to last. That way you’ll be more likely to ride out the future Panda-type algorithm updates with no trouble and stay ahead of the curve.


Persistence


SEO isn’t something you can spend a few weeks doing, and then sit back and watch the money roll in. In just about any given niche, several or even dozens of other individuals or groups are attempting to beat you.
In competitive niches, the competition is going to be doing something every single day to reach that goal. Unless you’re doing the same or better, you’ll simply fail.
You need to work every single day at something that contributes to your SEO success. That could be something as simple as publishing new content or developing your branding, but it should all be considered within the scope of your global SEO strategy.
  • Actionable tip: Work harder than the others! The minute you stop working is the minute you stop winning, even if it takes a few months for it to become apparent.


Perseverance


No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do. What that means, fundamentally, is that you’re investing resources into something you have absolutely no control over. Yes, you can influence it (sometimes very heavily), but you can’t control it.
What that lack of control means is a high potential for volatility. Inevitably, you’re SEO campaign is going to have highs and lows. You might have huge successes, with money pouring into the coffers, followed by catastrophic losses that set you back months or even years (think of some of the Panda losers).
OK, those are extreme cases, but you need to be prepared to not always be winning, and to ride out the tough times. Those who persevere in SEO are those who eventually win.
  • Actionable tip: Ensure that you are prepared for possible periods of no-growth or decline. Preparedness will help you understand the reasons behind the poor performance, which in turn will help you to respond faster and more effectively to get back on track.


Patience


This is maybe the toughest of all the Ps. No one is really patient, especially in business – everyone has bills to pay, executives to report to, investors to satisfy… considering that financial planning typically works on a quarterly basis, it can often be difficult to justify SEO spend in one quarter when results might happen the next quarter.
The fact about SEO is that results happen on their own timetable, and that’s just the way it is. Results sometimes come later than expected, particularly if you are taking a softer, lower-risk approach.
You really want results next month? Sure, go ahead and build 200 new backlinks this week with the exact same anchor text for the big-money keyword… and see what happens (hint: don’t do that).
Want to win in SEO? Create a solid foundation and gradually – patiently – build on it.
  • Actionable tip: Take the evening off and smoke a cigar. You’ve got a lot of work to do tomorrow and if you’re smart about it, the eventual payoff might be big.

Source: http://searchenginewatch.com


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SEO

The First 7 Items On Your SEO Audit To-Do List

Look at Google Webmaster Tools For the Site


wmt-site-performance
If Google Webmaster Tools isn’t currently set up, then get it put in place. The list of great data you can get from this is long, but here are some of the most important things:
  • Are there are any messages for the site in the opening screen? Hopefully not, but if there are, you want to see these first.
  • Check out the crawl errors. One of your first recommendations is going to be to clean these up. 
  • Check out the sitemaps to make sure there is no problem there (Site configuration -> Sitemaps).
  • Check out your Robots.txt (Site configuration -> Crawler access). Any content blocked that you didn’t expect?
  • See what the most popular search queries are (Your site on the web -? Search queries). Of particular interest here is the ranking data that Google provides. Search on some of the more popular terms and see if your titles and descriptions look like they can entice more clicks if you adjust them. Look for opportunities. Something in the 4th spot? Might represent an opportunity to get it to move up.
  • Look at your crawl stats (Diagnostics -> Crawl stats). Drops in pages crawled per day, or increases in time spent downloading a page are a warning signal.
  • See how fast your site is running (Labs -> Site performance). If you see something like the screen shot provided below, you have found something for people to work on. Google Webmaster Tools will give you some specific suggestions on how to do it.
wmt-crawl-stats


Look at Bing Webmaster Tools for the Site


Think there is no value in looking at a second Webmaster Tools? Think again.
Google does a nice job with their tools, but allows you to get the viewpoint from a second search engine, and you will see different things. For example, even their 404 report will show different 404’s than Google’s. The main elements you are looking for here are:
  • Pages Crawled to see if there is a noticeable drop.
  • Pages with Crawl Errors – this may report different errors than Google
  • Sitemaps to make sure they are properly recognized by Bing.
  • Look at the Index report to check if there are any noticeable changes. The go deeper and look at Index Explorer, which is a neat tool for seeing how Bing sees your site hierarchy.
  • Traffic because you can check out the search phrases bringing traffic. Of particular interest is the Average Impression Position and the Average Click Position, as these can tell you if rankings are moving up or down over time. Pages that are going down are probably offering a poor user experience compared to competition. That’s a problem.
bingwmt-traffic


Perform a site: Check on Your Site


See how many pages Google has in the index for the site. Compare that result to the number of pages you think you have.
With larger sites it is often difficult to know exact page counts, but you should have a general idea, such as its between 30,000 and 40,000 pages. What you are looking for is a huge discrepancy. If you think you have between 30,000 and 40,000 pages and Google reports 100,000 pages you probably have a (potentially massive) duplicate content problem.
If you see a large discrepancy, then you know you have some work to do to figure out the nature of the problem. You can look at the pages returned in the SERPs for the site, and you may get your answer there. If that doesn’t work, go back to Bing Webmaster Tools and look at Index Explorer as it may show the problem there. You can see a screen shot of what that looks like here:
bingwmt-index-explorer


Crawl the Sites


There are a number of crawling tools you can use to help you with this. These can help expand your duplicate content checking efforts as well as a number other checks that include:
  • Duplicate titles
  • Missing titles
  • Duplicate meta descriptions
  • Missing meta descriptions
  • Crawl depth
  • Other similar items.
This type of data can be invaluable. Companies that offer these types of tools include:
  • SEOmoz Crawl Test Tool (requires membership in SEOmoz Pro).
  • Raven Internet Marketing Tools (requires a fee to use).
  • Screaming Frog SEO Spider (a free tool that looks like it provides some great metrics, though I haven’t tested it personally). Let me know in the comments if you have and what your experience has been.
These are just some examples of the more well known tools that you may have that don’t cost an arm and a leg. SEOmoz and Raven provide a lot of functionality beyond a crawl that you can use in a rapid audit as well. Some SEO agencies can provide you with a proprietary crawling tool as well.


Perform Some Title Checks by Hand


Spend 30 minutes flipping through various categories of pages to see if you see clear title problems, such as titles for pages that are not unique, or titles that don’t properly use keywords. Given the limited time you have, this will be a spot check, but it should help you determine if you have any major problems on your hands. If there are, you can write this up as part of your report.


Check the “Keyword Space”


Use a tool like the Google AdWords Keyword Tool. Based on your review, get a sense as to the most sought after search phrase for your market space (that is likely to convert). Is that in your home page title?
Then look at the next level down. What is the first level of refinement that users make after they progress past the top level term? Do you have pages for each of those at the next level? Perhaps you should.
Then take it one level further. This will tell you if you have a site hierarcy with holes in it, or if the hierarchy is misaligned with the way that users think (which is a bad thing).


Compare Your Backlinks vs. 2 or 3 Top Competitors


Use Open Site Explorer or Majestic SEO to pull the reports and get a quick sense to see if you have a link building program problem.
Getting crushed by the competition on the link building front? If so then all that on page SEO won’t save you and you have to plan on fixing the link building plan as quickly as you can.



Summary


With those seven steps you should be able to get a top level look at a site. If you’re looking at the site for the first time, you should also add a step (make it the first step) of interviewing the team responsible for the site to see what you can learn that way. Sometimes you can get invaluable information without involving a computer or the web at all.

Source: Searchenginewatch.com
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Social-Media

Google Launches First Google Plus APIs

Google has unveiled the first developer application programming interfaces for Google+, the company’s new social network.
The launch is the first step toward developers creating Google+ apps and integrating the social network into existing apps.
“I’m super excited about how the Google+ project brings the richness and nuance of real-life sharing to software, and today we’re announcing our first step toward bringing this to your apps as well by launching the Google+ public data APIs,” Google Developer Advocate Chris Chabot said in a Google+ post.
Google made it clear that Thursday’s API release was focused on public data only — they can only retrieve public posts and public profile data.
Source: www.techgig.com

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PPC

11 Great Points About Google AdWords Sitelinks

google-adwords-sitelinks-younkers
Most PPC managers will agree that Google AdWords’ sitelinks can be a powerful optimization tool for any PPC account. At the encouragement of our Google AdWords rep, I’ve recently been spending more time with sitelinks, and have discovered several new ways to effectively utilize sitelinks.
Last week, I turned to my PPC colleagues on Twitter to find out if their experience matched mine. As with any crowdsourced question, I got some great feedback that I hadn’t thought of – and it’s too good not to share.
With that, here’s what’s great about AdWords sitelinks.

1. Great CTR

Sitelinks have a click-through rate (CTR) that’s far above average. One of my clients has an overall CTR of just over 2 percent, while the sitelinks in their account have a CTR of more than 10 percent. That’s a five-fold improvement – not too shabby for a few minutes of setup.

2. Helps Quality Score

Although Google publicly denies this, our AdWords rep told me that sitelinks help quality score. I was honestly surprised at this news, because Google is generally tight-lipped about the quality score factors. Still, we all know that CTR is the biggest factor affecting quality score, so it stands to reason that anything you can do to increase it in your account, including sitelinks, will help.

3. Additional Space for Ad Text

We all know that 95 characters isn’t a lot of space in which to expound the virtues of your PPC offering. Sitelinks offer up to six additional opportunities for additional ad text and/or calls to action. As long as the text is relevant to every ad group in the campaign, this can be a great way to sneak in more ad copy, and take up more space in the SERPs.

4. Alternate Conversion Paths

Along similar lines, sitelinks can be used to point visitors to conversion-oriented landing pages that may be different from those in the individual ad groups. This gives more options to the searcher, and makes it easy for those who are close to converting to find where they need to go.

5. Can Send to Multiple Landing Pages for Relevancy

Yet another benefit of sitelinks is the use of multiple landing pages, a different one for each sitelink; thus giving searchers more options to find relevant information. This is a great option for small businesses without landing page budgets. If you run a small business and can’t afford to create individual PPC landing pages, sitelinks are a good alternative – you can test multiple landing pages in one campaign.

6. Gives Better Sense of Legitimacy

One really cool thing about sitelinks is that most searchers can’t tell the difference between PPC sitelinks and organic sitelinks. For all they know, sites with additional links are just more relevant, according to Google.

7. Allows for More Targeted URLs to Deeper Content

Where else can you run a PPC ad with five or six different destination URLs? For example, you could use sitelinks for broad or general terms this way: A search for “Hot Drinks” could use sitelinks showing “Tea, Coffee, Hot Chocolate, More Tea,” etc. This is a great way to help searchers narrow down their choices and get closer to a conversion.

8. Competitive Advantage

For years now, advertisers have coveted the premium top spot above the natural search results. By including sitelinks in these ads, advertisers gain an even bigger competitive advantage.

9. Ability to Optimize for “in-ad” Text/Links

Similar to increasing the length of your ad copy, sitelinks enables advertisers to optimize for multiple landing pages and calls to action.

10. Brand Awareness

You can use sitelinks to promote social media profiles, such as Facebook and Twitter. While the AdWords editorial guidelines somewhat restrict what can be said, there are creative ways to include social media links in sitelinks and build brand awareness and loyalty.

11. Good for Every Type of PPC Campaign

Sitelinks can work for every type of PPC campaign: local, e-commerce, lead generation, etc.

Summary

As you can see, sitelinks are indeed a powerful PPC feature – one you should be using, if you’re not already. That said, there are some down sides to sitelinks. In my next post, I’ll outline the cons of sitelinks.




Source: www.searchenginewatch.com
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The good news is that at any one of our recommended slots sites, or any casino we ever suggest for that matter, will securely defend your data with the most recent in encryption software program. If you look within the website address bar of your web browser and see a small padlock icon, that signifies that the web site is protected with SSL encryption.

You by no means have to threat any cash when playing free on line casino slots. Often you don’t need to make a deposit to access free video games however you won’t win any actual prizes when enjoying them. Free slot games appear and feel precisely like real cash games as a result of bwin app the mechanics are the identical, as is the RTP. The difference is you’ll be able to’t win actual cash by taking part in them.

If you might be younger than 18 years of age, or any larger minimum age as required by the legislation of the jurisdiction relevant to you, you should be conscious that you may be committing a legal offence. The firm does not entertain players that are not of authorized age and does not pay out wins to such gamers. We need to remind you that playing in all varieties may be addictive, so please play responsibly.

SlotsUp is the following generation gaming website with free on line casino games aimed to provide the evaluate on all online slots. Our firstly aim is to continually update the slot machines demo collection, categorizing them primarily based on casino software program and options like Bonus Rounds or Free Spins.

I also needs to point out that we’ve a number of free slot games to play right right here on GamblingSites.com. Most of these video games can also be played for real cash at our really helpful slots casinos. Bonus spins on chosen video games solely and should be used inside seventy two hours. Bonus funds expire in 30 days, unused bonus funds might be eliminated.

What’s nice about video slots is that they’re continually changing into extra advanced by way of their design and gameplay. They can come in pretty much every theme conceivable and might have all types of thrilling and progressive options.

Most free on line casino slots video games for enjoyable aren’t any download video games and feature an assortment of bonuses and free prizes. Here are some of the most typical options of free online slot games. Instead of using real-life foreign money, House of Fun slot machines use in-recreation cash and item collections only. When our Funsters play our free slots for fun, there are not any real wagers going down. Every single transaction takes place inside the recreation, with no real money required.

If you like the on line casino and their games collection then your first deposit will virtually all the time reward you with a bonus and generally much more free spins. Confidence is vital, that’s why we are assured in surpassing your expectation with the 800 plus uk slot games we now have on supply right here at Daisy Slots. the participant in thoughts, to assure the most in games pleasure. Daisy Slots site uk presents a mix of treasured classics like Fluffy Favourites, Starburst, and Rainbow Riches – but in addition new likes Yggdrasil’s Vikings Go Berzerk. We don’t like dropping names, but it’s exhausting not to when working alongside the easiest gamers within the business by way of uk slots game builders.

We have made certain to solely advocate the best slots websites, and ones which might be totally licensed and controlled. Any casino recommended on our web site has been totally tested to make sure that they offer you the most effective experiences. One of the primary problems that you just might come across is a on line casino that received’t payout on a win for some purpose. This is why it is very important examine good buyer support is out there. However, if the customer help received’t answer you, this could lead to problems with you getting back cash that’s rightfully yours.

Rather than it just being you, the numbers and the wheel itself, you will be guided through the game by a charismatic host. What’s extra, different gamers shall be enjoying reside with you on the identical wheel spins.

We even present you all the gaming platforms available near you that you should use to play these similar slots for real money. So now you can spin best on-line games slots win real cash with your buddy right here and be sure to claiming your day by day money again bonus and different provides like free spins. Most Internet casinos provide slots video games that may be played free of charge. Playing free online slots is a great way to let you check out a number of the video games at the online on line casino before you need to make a deposit and play with real money. You will discover most kinds of slots available free of charge, including traditional slots, video slots, and bonus characteristic slots.

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Me, I can’t think about being all that ambitious, since the games you get access to inside your first hour of play are quite entertaining and really cleverly designed. Slotomania’s games look better in your cellular gadget than they do in your PC browser, a facet effect that suggests that the pictures are all optimized for cell play. No matter — the games still look great and play wonderfully on either platform.

We don’t want too brag too much about the slot games experience we provide, but we delight ourselves as top-of-the-line free casinos online. With our welcome offer, new players can access numerous video games and play them with 500 free spins, following the primary £10 deposit (T&Cs apply on our welcome provides). We perceive that there not many things, which gamblers consider better than slot video games, but what about free slot games? However, we kindly request you to cease playing should you feel that you’ve exceeded your limits. Most of our on line casino video games are very different in terms of their themes, visuals, and design but have lots of common ground in terms of the gameplay.

SlotsUp’s team is the slot machine video games fans collaborated in a single project to deliver you thousands of free casino slot video games available for you to play for fun. Free slots & no obtain / no registrations / no deposits – that is what we provide unless you want to play for actual money, in that case, we now have online on line casino part with solely trusted manufacturers listed. If you are new to the world of gambling and free slots casino gaming, then you might want some introduction. Since the early beginnings of fruit machines in the long run of the 19th century they have come a long way. The once humble fruit machine has was a slot machine and conquered the world of bricks and mortar casinos – becoming the most well-liked option for players throughout the globe.

Players spin the reels within the hopes of lining up a successful combination and winning cash. The results of every spin is decided by a random number generator. There are new slot games being added to the 1000’s already online all the time. You can get acquainted with these video games by taking part in them in demo mode before you use your bonus money. Slots have been once divided into three-reel games, which mimicked the old mechanical machines, and video slots with 5 reels.

Thor and the Nordic race could also be an ancient instance of our history however their payment and safety procedures are nothing but progressive. Symbols – Free slots in 2020 have a tendency to supply many more symbols than traditional slots, which also have better graphics than traditional slots.

Then keep monitor of how many models you wager every time, when you enhance and reduce your wagers, and what number of spins whole you get out of your roll. Assess how properly you played and see how you can preserve revenue and minimize losses. Free play could be a great coaching tool for real cash video games.

For occasion, if a machine has a ninety five% RTP, you need to anticipate to get about that percentage of your whole wager amount again over your lifetime of playing that game. While this measure isn’t as essential free of charge slot games, it is crucial for actual cash play. Once registered you’ll get entry to our on line casino collection.

You’ll also expertise the bonus spherical first hand, so you’ll be able to see how you might win much more when enjoying for actual money. These have easy gameplay, usually one to six paylines, and an easy coin guess range. Progressive slot video games are linked across machines, video games, web sites, and casinos, making the whole payout quite staggering. Once the progressive jackpot has been received, the sport is reset and the jackpot begins to build up once more.

Players who like enjoying video slots have numerous ways which they use after they begin spinning. Playing slots for free is a superb alternative for skilled spinners to study the slot at hand and find all its benefits and drawbacks.

Low means that the slot sport pays out more often in smaller amounts whereas a extremely volitile slot like Jammin Jars slot can pay out less usually but at higher amounts when it does. In this information, we’ve covered many of the necessary stuff there’s to know about free slots, but if you have any extra questions, check out the FAQs under. You can have lots of fun with out risking any actual money. You get a pretty good concept of the RTP and volatility, how usually the slot pays out and how huge are the wins.

5 rows of symbols and the potential of having further paylines make 5 Reels Slots more profitable. The elevated number of reels and paylines implies that there could be extra symbols on the video games and more enjoyable features as nicely. Today, with the evolution of gaming applied sciences, you can play video games with high sound results and graphics. These top 5 reels video slots may even function excessive-high quality 3D graphics. Some of the 5 reels slots are Finn and The Swirly Spin and The Swirly Spin Slots, Cash Diner Slots, Hugo 2 Slots, and plenty of others.

Another perk of this kind of slots is that you just normally don’t need to register on a casino to play them. In most cases, you only need to select the slot, begin it, and spin it again and again. Free slots are played only for fun, and that is their main function.

The progreesive is the kind of slot recreation that gives you the chance to alter your life in a single spin of the reels. There are many jackpot slots obtainable to play however these are often fixed quantity jackpots. A progressive jackpot game holds a repeatedly growing jackpot amount that grows with each guess on that game, and never just your bets but the bets of each other player at that casino. But it doesn’t stop there, some progressive jackpots are connected to multiple casinos and that is the place you discover the monster jackpots with hundreds of thousands of dollars as the top prize.

Casino video games similar to Pixies of the Forest, Cleopatra, Starburst and Gonzo’s Quest provide a number of the greatest bonus recreation features in the UK. For more options, verify our rating of the top 10 free on-line slots for 2020. Some individuals favor not to obtain any software program and apps for casino games; when you’re certainly one of them, you’ll be able to always enter the mobile version of the website.

Remember that we aim to release a model new on-line slots game every month that we’ve designed and built from the bottom up. And to make things even sweeter for our gamers, we often give out free, no deposit bonuses each time we launch a brand new recreation. Just another reason to belief Casino 2020 to convey you free slots enjoyable. No deposit bonuses aren’t the only means you’ll be able to play our online slots free of charge on Casino 2020.

We’ll try and dissect some of these myths and misconceptions in order to provide you a transparent understanding about slots. For instance, if a sport has hit about as soon as each seven months and it hasn’t hit in six months, you could make the most of the technique that it should be about able to payout the progressive jackpot. However, you have to ultimately win at some point to earn the jackpot. The RNGs all the time produce random and totally different series of numbers each time you click the spin or wager max button.

You’ll discover some of the biggest names in on line casino gaming, like Jammin Jars and Fishin Frenzy. Classic casino slots like Eye of Horus are timeless and supply simple gameplay, paying homage to the classic arcade video games we all know and love. If you’re a fan of more trendy video on line casino play we have got loads of these on offer too, from the likes of Yggdrasil and Red Tiger. All the most effective online slot websites have an online casino bonus, and when you’re new to the Castle Jackpot court, we’ve obtained an incredible supply just for you.

Alaska, Arizona, Arkansas, Kentucky, Maine, Minnesota, Nevada, Ohio, Rhode Island, Texas, Utah, Virginia, and West Virginia place no restrictions on non-public possession of slot machines. Conversely, in Connecticut, Hawaii, Nebraska, South Carolina, and Tennessee, personal ownership of any slot machine is totally prohibited. The remaining states permit slot machines of a sure age (sometimes 25–30 years) or slot machines manufactured before a particular date. For an in depth record of state-by-state rules on private slot machine possession, see U.S. state slot machine possession rules. The territory of Puerto Rico places important restrictions on slot machine possession, however the legislation is widely flouted and slot machines are widespread in bars and coffeeshops.

In order to attract new players, operators will supply welcome packages that always encompass bonus money or free spins on some of their slot games. It is at all times worth taking a look at what bonus slots casinos are providing when you are on the lookout for a brand new operator, as these promotions can provide your steadiness a lift right initially. This sees your deposited funds matched by the casino, with the bonus cash put in a separate pockets. Once you’ve wagered a certain variety of instances the bonus amount, any winnings might be transferred into your real money account and will turn into withdrawable.

They have the identical features, the identical graphics and, relying on recreation builders, may be played on each desktop and cell. Free online slots are virtually similar to their real cash counterparts. The gameplay is strictly the same, although you can’t win or lose real cash when taking part in free Vegas slots. We have put collectively a group of free slot machines that may be played with no download required. Many online casinos additionally offer free variations of their games.

Our assortment the preferred and free video games is on the market for you to play here and now. Gone Fishing This slot reels characteristic actual fishing reels, really. While every of the games is exactly the identical on a cell device, the betting choices change a bit to accommodate a straightforward to use layout with out all the extra buttons on the screen. Simply press the menu and also you’ll discover all the identical betting values and ranges can be found on a special screen for quick and straightforward adjustments.

The latest is Megaways slots and this innovation comes from Australian software developer Big Time Gaming who owns the Megaways license, but permits other slots developers to use it at a worth. Megaways slots differ to traditional video slots as a result of the winning traces alter on every spin.

These are in-depth instruction manuals to give you a better understanding of the way to play the slot sport you could have selected, in addition to a description of the bonus games, options and symbols to look out for. Each set of instructions have been written by our on line casino and slots writers to provide the most dear data. And as a result of our free slots no obtain games work in your browser, they’ll work simply as properly on mobile, desktop, and tablet. All you should do is pick one you like the look of, begin taking part in, and should you resolve you do wish to give actual cash a attempt, try considered one of our recommended slots casinos to play at.

Note that not all progressive slot machine payouts are created equal. You can also study the past payouts of the game and select one which hasn’t hit in a while or one that’s due up to hit primarily based on previous jackpot payouts.

The first video slot machine was developed in 1976 in Kearny Mesa, California by the Las Vegas–based mostly Fortune Coin Co. This machine used a modified 19-inch Sony Trinitron color receiver for the display and logic boards for all slot-machine features. The prototype was mounted in a full-measurement, present-prepared slot-machine cabinet. The first manufacturing items went on trial at the Las Vegas Hilton Hotel. After some modifications to defeat dishonest makes an attempt, the video slot machine was approved by the Nevada State Gaming Commission and finally discovered popularity on the Las Vegas Strip and in downtown casinos.

Another genius from Europe, this time Austria, grew to become properly-identified for their Sizzling Hot and Book of Ra slots. Finally, the final however not the least NetEnt, the Swedish kings of playing are well-known for his or her Gonzo’s Quest and tendency to make use of revolutionary features. The SlotsUp team takes nice pains to bring you brand new slots and supply decent and comprehensive info on them in case you’d like to do some research on what you’re taking part in. And so it is, we work daily to fill our slot collection with free on-line slots with no deposit in your leisure.

Players can play free slot games each for actual money rewards and for enjoyable only. Most of the on line casino slots are colourful and visually interesting, so about 20% of players admit that they play for fun more than they do for money.

The RTPs of each slot game is out there for gamers prematurely, while a Random Number Generator operates within the slot machine to make sure that each spin is exclusive. This implies that you could win the jackpot twice in a row, but in addition that you would experience a protracted shedding streak. This section’s for all you fit playing pace junkies – the ones who wish to reside-quick and guess on their favorite casino video games! Slots Racer boasts a collection of over 900 greatest slots online really worth enjoying, providing a choice for all sorts of gamers. Our ambition is to bring you the latest slot titles on the market, but only if they’re worth your time.

We offer you even more – an unbelievable choice of free slot video games with bonus rounds. We guess you like to play free slot video games on-line, that is why you got here! So, excellent news, free slots is one thing we’re crazy about as properly.

HoF Legends, our in-sport merchandise assortment characteristic, has quickly become the preferred addition to our free slot games to date. Upgrade your assortment of legendary legendary beings by accumulating chests and tokens. Stone Gold is a 5 reel slot game with a mesmerizing Medusa theme that is sure to have you ever coming back for more wild multipliers and free spins. Harness the facility of the mighty gods of Ancient Greece on the Immortal Wilds slot sport and aim for thunderous wilds and epic free spins. Dive right into a world of extraordinary treasures and fantastic beauty on Mermaid Mischief Slot when you play free of charge spins and jackpots at HOF.

Indeed, simply take a look at the Hot Slots tab on the record of free slot video games to take a look at what different players are most incessantly playing. Here are a few particular mentions of slot video games featured on Umbingo, that are presently taking the online casino group by storm. Guaranteeing that one fortunate winner will win the prize that very day ensures a really exciting journey for these slots aficionados at present playing stated sport.

However, I recommend you decide BGO Casino for this sport – as a result of they run a fantastic promotional supply that can allow you to win extra and spend much less. If you might be into traditional video slots and also you want to see what happens should you take one thing everyone knows and switch it into something new and exciting – take Book of Dead for a spin. Featuring 5 reels and 25 fixed paylines, Gladiator is a Jackpot slot with thrilling options like increasing wilds, payout boosts, and multipliers. This unbelievable sport impressed by Greek mythology is an motion-packed and picture-excellent Slot machine the place something surprising occurs all the time.

Luckily for you, we’re specialists at discovering out this data, so all you must do is flick your eyes down a wee bit to the table of outcomes that we’ve collated for you. We have put the highest five slots websites through the ringer to be sure to are in protected hands, and these were the results. If you simply read the above and are dubious about our suggestion that you present your truthful and correct data, we perceive.

But although you’ll be able to play nearly any free slot machine on the internet here, we still assume it’s a good idea to take a look at our list of beneficial on-line casinos. By sticking to these playing sites, you’ll know you’re enjoying solely with operators regulated and approved by the UK Gambling Commission. In addition, some players find that slot machines turn out to be extra entertaining when there may be actual money on the road. Not solely is there the fun of understanding you can potentially win a jackpot, but sport options also turn out to be more engaging when your choices could impression the amount of cash you walk away with. There are many reasons why taking part in free online slots is a superb idea.

They are available several different classes and listed here are a number of the main ones. Either choose the one that you like the most on this web page or register on a web-based on line casino so as to access free slots. This kind of video slots is normally available by way of Facebook applets, or as a separate app on Google Play and Play Store.

Although the number of symbols ultimately increased to about 22, allowing 10,648 combos, this nonetheless limited jackpot sizes as well as the number of possible outcomes. A hand pay refers to a payout made by an attendant or at an trade level (“cage”), rather than by the slot machine itself. A hand pay happens when the quantity of the payout exceeds the maximum quantity that was preset by the slot machine’s operator.

They typically only use three reels, a limited number of paylines, and rarely include bonus features. Meanwhile, fashionable slots look and play like excessive-tech video slot machines.

A scatter pay often requires a minimal of three symbols to land, and the machine could provide increased prizes or jackpots depending on the quantity that land. Scatters are incessantly used to set off bonus video games, corresponding to free spins . The scatter symbol often can’t be matched using wilds, and some games might require the scatter symbols to appear on consecutive reels so as to pay.

Roll up is a course of when there’s a dramatizing impact when the meter counts up to the quantity which the player has won. Hand pay is the payout which is made on the exchange level or to the attendant.

Free slots give you a fast, relaxing break with no worries of shedding anything. Online slots can free to play online with no deposit required depending on what game you’re playing and what casino you might be enjoying with.

This sport of slots options a huge jackpot, which might pay as much as 500x your original bet, while it is also suitable for brand spanking new players with bets as low as 20p! Some of the bonuses in this one embody the Road to Riches Bonus, the Pots of Gold games and the Wishing Well Bonus; they don’t solely supply free spins, but a variety of other bonus games! Most of the 1000’s of actual cash slots and free slot video games you may discover online are 5-reel. These play on 5 vertical reels, usually with three or four rows of symbols added horizontally.

While big hits are what we are all on the lookout for when playing slots, you will need to have sufficient money to attend out the chilly durations. Bally Technologies is a gaming system manufacturer with a long time of experience. Its slot titles embody Big Vegas, Cash Spin, Grease, Hot Shot Progressive, Money Vault, Pawn Stars, Quick Platinum Hit, Fireball and lots of others. Slots in Las Vegas casinos have some similarities with on-line video games.

OJO free play welcomes all and and we expect nothing from you in return. Copyright © 2001-[], Rational Intellectual Holdings Limited. This website is operated by TSG Interactive Gaming Europe Limited, an organization registered in Malta under No.

If a participant matches a successful combination of symbols, the participant earns credit primarily based on the paytable. Classic symbols embody objects similar to fruits, bells, and stylized fortunate sevens. Most slot video games have a theme, such as a selected aesthetic, location, or character. Symbols and different bonus features of the game are sometimes aligned with the theme.

Mechanical slot machines and their coin acceptors have been typically prone to cheating gadgets and different scams. One historical instance concerned spinning a coin with a short length of plastic wire. The weight and dimension of the coin could be accepted by the machine and credits can be granted. However, the spin created by the plastic wire would cause the coin to exit via the reject chute into the payout tray. This explicit scam has become out of date due to improvements in newer slot machines.

You can even play our free slots in your most popular tablet, including iPad. There’s no have to spend a fortune if you wish to win the jackpot. Caesars provides each new player free coins to get you began down your path of riches. We recommend Rainbow Slots, Fire and Gold, Reel Fruity Slots Mini, Lucky Forest Casino and Super Spin Doctor! However, all of Cashmo’s video games are carefully designed to offer an superior gaming expertise, so any game that catches your eye is a good choice.

Obviously, there’s the concern that the machine is rigged. Will it pay out when your bets are small however cease paying out if you enhance them? Free slot sport is a type of the slot game which a participant can entry to regardless of the place he is on the planet.

By the time you finish this guide, you’ll know how to play on-line slots for real money and no deposit, every time such bonus is out there to you. We got greater than 600 on line casino games with us out of that majority are on-line casino slots. Our collection games retains on growing month after month as got video games from all the most effective recreation builders so that you just as a player can decide any of those wonderful video games to spin on. We had made sure that we cover all kinds of playing video games like bingo, roulette, and table games and participant’s sizzling selection free slot games.

Wild symbols are particular icons in the slot sport that substitute different symbols to “fill the gaps” in a payline, rather like a joker in video poker. Like the favored on line casino recreation, the Wheel of Fortune is usually used to find out a progressive jackpot award.

As the years have gone NetEnt has constructed a status for producing finest slot games with free bonuses out there available on the market right now. Starburst is one that offers plenty of bonuses, corresponding to free spins and sticky wilds. By combing graphically superior graphics with playable and interesting gameplay, it is no surprise their slots show so in style with punters. Rose are red, violets are blue, one factor is for sure, Daisy Slots is the one for you!

These unique promotions include promotions on selected on line casino video games and extra chances to win free spins on one of the best on-line UK slots. There are plenty of casinos online which lure slot players with promises of progressive jackpots, riches, bonuses and tournaments.

Bring the Queen of the Dead to life with huge wins as you celebrate Dia de los Muertos on this colourful slot with free spins game and stacked wilds. Join the myths and legends of historical past in Warriors of Greece and arm yourself with free spins and 3 progressive slot jackpots to be able to win. House of Fun has simply the slot recreation for you in Classic Cash 777, with its whopping free spins game and thriller symbols. Swing into Gorilla Grand pounding your chest as massive wins come your means by way of the dense jungle of free slot spins and progressive jackpots. If you’re fortunate enough to win and have completed the play-although requirements, you’ll be able to withdraw your winnings.

In addition, the biggest wins come from free spin rounds that are utilized in tandem with multipliers and other bonus features. From the regularity of the base sport, things certain can heat up as soon as all of your bonuses are at play at one time. The bonuses carry on coming after you join and present clients can frequently declare monthly and loyalty-based promotions.

Each UK on line casino vertical has completely different odds and payout percentages so make certain to read the paytable and other data before enjoying. Contemporary slots on-line have seen a surge in various game mechanics that has in the end set them apart from what we’d think about because the basic game you’d find on a Vegas slot machine.

Browse the huge collection of free slots at SlotsUp and play proper now as a substitute of downloading. Paylines – Most slots uk tend to have 25 paylines or extra, which make the gaming expertise more fun and exciting. Jackpots – Daily, Major, Progressive and Local jackpot slots alike have a lower volatility price, which means that they’ll pay less often, but much larger when they do.

A typical slot may have a number of reels and rows where the symbols spin and land, in addition to the spin button and bet per spin configurations. Playing most of these games has all the time been easy and that’s the beauty of them, you spin the reels and wait to see if you land a winning mixture of symbols. This has at all times been the best way however as we mentioned, right now’s fashionable slot machine comes with many alternative gameplay features to enjoy which we are going to clarify in additional detail below. It’s truthful to say that NetEnt Slot Provider is a legend within the world of uk slot video games development.

Speaking of the largest casino markets on the planet, USA is currently thought-about to be the one when it comes to area. Then comply with areas of Asia Pacific, Europe , Middle East and Africa.

Another out of date technique of defeating slot machines was to use a light source to confuse the optical sensor used to depend coins throughout payout. A range of percentages is set within the recreation software and selected remotely. All fashionable machines are designed using pseudorandom quantity mills (“PRNGs”), which are continuously producing a sequence of simulated random numbers, at a rate of tons of or maybe 1000’s per second. As quickly as the “Play” button is pressed, the latest random number is used to find out the result. This signifies that the outcome varies relying on exactly when the game is played.

You can play them at no cost credit which might be given to you upon entering the game. Free slots are an ideal means for brand spanking new players to find out how slot games work and to find all the options and bonuses. They may be found actually at any modern online on line casino website. At SlotsUp you can play free online casino video games for enjoyable with no download required.

Many of their progressive jackpots are tied to a number of games similar to Age of the Gods (the entire sequence of 5+ games) or Buffalo Blitz or on a single title like Beach Life. They offer the huge Mega Fortune progressive, but in addition Jack And The Beanstalk and several others. Once you’re on the game web page you will be able to read a full evaluation about it or simply check the primary details on the right aspect, play the sport and even grab a bonus or go play it for actual money, your choice. With an Advanced Level 2 Safer Gambling Standard awarded by GamCare, you can be sure that Casino 2020 works hard to maintain its players playing responsibly, and to help those who need it.

or pachislot from the phrases “pachinko” and “slot machine”, are a descendant of the traditional Japanese pachinko sport. Slot machines are a reasonably new phenomenon and they are often found largely in pachinko parlors and the grownup sections of amusement arcades, often known as game centers.

Shoot the T-a thousand to win cash within the dramatic Terminator Car Chase Bonus, or land Genisys Scatter Symbols on reels 1, 3, and 5 concurrently to be awarded the choice of two Free Games Bonus Modes. Lie Yan Zuan Shi is a high-high quality Asian Slot with five reels, 25 fixed paylines, and a hard and fast jackpot of 3,000 credit all the time available if you play for the utmost. Inspired by Dan Brown’s books, the Da Vinci’s Vault Slot machine is a thrilling game by Playtech with five reels and 20 paylines. And a lot of different useful tips to get a minimum of one probability to win cash online. From the importance of the RTP of each recreation to the variations between bonuses and terms and conditions.

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SEO

3 Things to Remember When Selling SEO Services

Over the last six years, I’ve been fortunate enough to be part of a number of successful SEO sales pitches to a wide variety of companies, from startups to the Fortune 100. And I’ve also been part of a few that weren’t so successful.
When I analyze all the pitches, three common elements become apparent as the keys to successfully selling SEO services. Keep in mind the following three things to help you win new SEO business.

1. Keep it Simple

When selling SEO services, it’s important to remember that most of the time you aren’t talking to an SEO geek like yourself. You’re talking to a digital marketer who knows just enough SEO to be dangerous, but not usually enough to follow along with your rant about canonical tags and PageRank sculpting.
While you certainly want to let people know that you’re qualified to handle the job, you don’t want to confuse your audience and alienate them by talking over their heads.
Explain your process at a high level. Talk about the opportunities that you have identified for their site. Then speak a little about the success that you’ve had in the past for similar clients.

2. Have a Plan

Always do your research for a prospective client’s site and identify which opportunities will be the most impactful before pitching SEO services.
It’s kind of like going to Midas to get your car looked at. They check out your car, figure out what’s wrong with it, and then tell you how much it will cost to fix it.
You don’t want to give away solutions in your pitch, obviously, but you should be able to point out to your prospective client where they are currently falling short in their SEO efforts and a general plan on how you will approach fixing it. This allows your prospective client to understand the opportunity on the table and it gives them confidence that you’re the person (or agency) most capable of fixing their problem.

3. Be Passionate About What You Do

Being passionate about SEO is easy for me because I love what I do. And so do many of the folks reading this article.
Make sure your passion and enthusiasm are evident to your prospective client in the way you talk, the way you carry yourself, and the energy in your presentation.
While there is a balance between passion and professionalism, you want to be sure to convey how excited you are to work with the prospective client. It goes a long way in making someone feel confident that they’ve hired the right person for the job.






Source: www.searchenginewatch.com
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Analytics

Top 10 Web Analytics Myths… Dispelled

Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them.

1. Free Analytics Software is Just as Good as Enterprise Analytics

There are several reasons why free software is never the best solution. Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so.” If that doesn’t work (and it never does), the primary reasons to go with enterprise analytics are:
  • Service Level Agreements: What happens if your software fails? If you pay for analytics, you have a neck to choke; if not, you have to wait it out and pray nothing is lost.
  • Data ownership: Free doesn’t mean consequence-free. Someone is paying the bill. Free software is often offered “at no cost to you.” Enterprise solutions enable you to take your data with you, should you so desire. 
  • Privacy: Enterprise solutions offer security and privacy through non-disclosure agreements protecting both sides of the contract. 
  • Customization: Hacking free solutions like Google Analytics is possible, but only to a certain degree. Enterprise solutions are built for customization with business objectives in mind.

2. Bounce Rate (or “Insert Metric Here”) is the Best Metric

Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. I know of several companies that employ teams of analysts whose sole responsibility it is to monitor a “God metric,” but rarely do these stand the test of time. It’s best to focus on a handful of metrics that actually drive profitable insights.

3. Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold

Don’t get me wrong, Avinash is brilliant, but none of the experts in analytics know your business well enough to provide a plug-and-play measurement strategy. On a high level, their best practices are indeed gold, but nothing beats digging into your data and creating an analytics playbook of your own.

4. Dashboards or Reports Should Have 4 Quadrants and Only a Handful of Data

Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.), it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to everyone on a distribution list. A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business units, and fine tune custom reports for each audience.

5. Insights are More Important Than Data

Sometimes key data is all your executives need to make a decision. Should your company officially support IE6 for our next redesign? If only 2 percent of visits to your site for the last six months came from IE6 and incorporating development and testing for an application would cost several million dollars, the answer is easy!

6. Unique Visitors are Real People

Unique visitors is perhaps the single most abused metric in history. If you really think about it, the metric known as unique visitors is no more than: count of persistent cookies dropped in a browser. Unique visitors do not equal browsers, individual people, or computers.

7. Analytics Code Degrades Site Performance

All code degrades site performance. If you had a single webpage with nothing on it, adding any code to it would increase load and execution time. That being said, there are customizations that add considerable bloat to your JavaScript files supporting web analytics data collection. As with any code added to a page, try to measure the benefit of adding additional code versus the cost of not having it on a page.

8. Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc.

Web analytics is the responsibility of a data-driven organization. If your website influences your business in any way, it’s everyone’s responsibility within your organization to take a portion of the responsibility for coming up with actionable business insights that increases revenue, decreases cost, takes advantage of opportunity, or mitigates risk.

9. Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match

Web analytics is inherently inaccurate and practitioners are rarely adequately versed in statistical theory, so to argue that any one data collection source should match another is futile. There are several factors that contribute to inaccuracies in web analytics data including:
  • Browser compatibility with JavaScript code employed by any given vendor. 
  • Cookie acceptance.
  • Data corruption: receiving, executing, and transmitting.
  • Server-side caching, scripting or configuration issues.
  • Filters and processing rules: reverse DNS inaccuracies, data sampling, data encoding.
Look past the numbers and analyze trends, ensure your findings are statistically significant before coming to a conclusion, and always be transparent about web analytics limitations.

10. Insights From Web Analytics is Free

Nothing is free. Adding JavaScript code to a site requires time and effort, analyzing reports and deep-diving may entail hard costs and additional access to tools, and the practice of web analytics itself comes at an opportunity cost to the organization that must be considered just like any other capability.




Source: www.searchenginewatch.com
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