Facebook, Social-Media

Facebook hires NIT Warangal Student for Rs 45 lakh

It’s raining lucrative jobs at NIT Warangal which has had the best placement season so far. The 51-year-old institute started its recruitment drive on August 15 and already has a 21-year-old fourth year BTech computer science student securing the highest ever pay package of Rs 45 lakh per annum.

The offer, made by Facebook, has created a record of sorts here. The institute confirmed that the student will be joining the technical wing of the social networking giant, as soon as he completes his course in March next year.

This has set a new benchmark at NIT Warangal in that the highest salary any student from the institute had bagged so far was Rs 20 lakh per annum. From the 2010-11 batch as many as three students had got jobs that paid them Rs 20 lakh per annum, sources at NIT said. It is not just the 21-year-old whizkid who has bagged a hefty package this year.

According to sources, the salaries offered to students so far range anywhere between Rs 5 to Rs 12 lakh per annum. The recruitment process for this year that started on August 15 is expected to last till March 2012. Sources said that most of the recruiters so far are IT companies.

About 30 students from computer science stream of the institute have already been recruited. Eight companies have come in for recruitment in the first round so far. According to NIT officials, this year other than the usual brand of companies several new ones have expressed interest in hiring. “Companies have now shed the recession blues completely and are looking for fresh candidates to recruit.

Many of them like Microsoft, Amazon, Oracle and Google could recruit more number of freshers than they did last year,” said a senior professor from the institute. Last year, 92% students from the B Tech batch of the institute and 50 % students from M Tech batch were recruited by companies.

The average pay package offered by companies last year was between Rs 6 and Rs 7 lakh per annum. The institute officials are expecting a considerable increase in the pay packages this year. NIT professors said that this year, several companies have been vying for the first interview slots with students.

“Most of the IT companies are willing to pay really well to bright students who get absorbed in the first or second interview. The companies who come for interviews later could offer bigger packages to students. We’ll have to wait and watch what the salary trend this year is,” said an official from NIT.


Source: Techgig

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SEO

How to Setup a 301 Redirection

The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. You can use it in several situations, including:
  • to redirect an old website to a new address
  • to setup several domains pointing to one website
  • to enforce only one version of your website (www. or no-www)
  • to harmonize a URL structure change
There are several ways to setup a 301 Redirect, below I will cover the most used ones:
PHP Single Page Redirect
In order to redirect a static page to a new address simply enter the code below inside the index.php file.
<?php
header("HTTP/1.1 301 Moved Permanently");
header("Location: http://www.newdomain.com/page.html");
exit();
?>
PHP Canonical Redirect
The Canonical 301 Redirect will add (or remove) the www. prefixes to all the pages inside your domain. The code below redirects the visitors of the http://domain.com version to http://www.domain.com.
<?php
if (substr($_SERVER['HTTP_HOST'],0,3) != 'www') {
header('HTTP/1.1 301 Moved Permanently');
header('Location: http://www.'.$_SERVER['HTTP_HOST']
.$_SERVER['REQUEST_URI']);
}
?>
Apache .htaccess Singe Page Redirect
In order to use this method you will need to create a file named .htaccess (not supported by Windows-based hosting) and place it on the root directory of your website, then just add the code below to the file.
Redirect 301 /old/oldpage.htm /new/http://www.domain.com/newpage.htm
Apache .htaccess Canonical Redirect
Follow the same steps as before but insert the code below instead (it will redirect all the visitors accessing http://domain.com to http://www.domain.com)
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
ASP Single Page Redirect
This redirect method is used with the Active Server Pages platform.
<%
Response.Status="301 Moved Permanently"
Response.AddHeader='Location','http://www.new-url.com/'
%>
ASP Canonical Redirect
The Canonical Redirect with ASP must be located in a script that is executed in every page on the server before the page content starts.
<%
If InStr(Request.ServerVariables("SERVER_NAME"),"www") = 0 Then
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www."
& Request.ServerVariables("HTTP_HOST")
& Request.ServerVariables("SCRIPT_NAME")
End if
%>

Source: http://www.dailyblogtips.com

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SEO

GOOGLE SEO STRATEGY FOR 2011

Speed of the Site With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web. By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency. Make sure it matches your strategy and not just your budget.

Good Control of CMS Content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience.

Content Management Systems (CMS) CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.

Keywords and Internal Linking Keyword research, competitive analysis and solid content are a must. Don’t attempt to go after the one 1 word keywords like “cars” “shopping” “lawyer”(reach for the moon why don’t you). Most people start with the most popular term in the industry, throw in a couple of variations and call it done. You need to learn your audience. Target words from your users, evaluate your traffic reports from the web tools you are using and constantly update your web content to support your rankings. One more reason why you need a good CMS in place: to edit, add, delete and create more pages-see CMS above. Know what it will take to compete and then build for success.

Your website’s content is filled with the opportunities to link to other pages throughout your site and help users find their end destination faster. For a successful internal linking strategy have your user in mind and go through your site sections and pages to see where you can insert some contextual links to other pages that you consider to be your most popular landing pages. The link connections should be valid, meaning that the target key phrases are seen on the destination page and are easy to spot.

Social Media Marketing and Distribution The world of social media is vast and growing. Facebook with 500 million users leads the revolution that is disrupting advertising professionals, marketing experts, and small business owners alike. If you use social media the correct way, that is to build and strengthen relationships, you can build brand awareness, loyalty, and generate word-of-mouth marketing. Simple dissemination of your web content to 30 networks you just registered does not work. To succeed with social media marketing, you need to ensure that your branded messages to your audience provide meaningful content that adds value to the reader’s experience.

Watch this Google video.

Caffeinated Content

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SEO

Advantages to Adding Alt Tags to Images

At one time not all computers were capable of displaying images, hence the reason for alt tags. Web designers could put explanatory text in place of the image enabling visitors to understand the message behind the image. Now, most computers are designed to display images, which gives image alt tags a whole new purpose.
This is now a prime real estate spot that a web designer can take advantage of to boost the page optimization in the search engines. A web designer can enrich these images by placing the keywords you want to rank for in the HTML text of that image.
Increases Traffic
You can see the end result of your image alt tag when you hover over an image and text appears in a popup box. Your image alt text will help your website to be found when users type keywords into the search engine and choose, ‘view images only’. The keyword related images on your web site will appear by way of the keyword alt text. This gives you the opportunity of increased traffic because a visitor can click on your image and be taken to your website.
Visually impaired Internet browsers use software that reads the web page text aloud to them. Having alt text behind your images allows the visually impaired to have a better understanding of your web page. Blind people are consumers as well, and you would be losing that additional traffic without alt text on your images.
Higher SEO Rankings
When a search engine spiders your site, it can only read text. If there is no text added to your image the search engine will see nothing. However, by adding alt text to your image the spider will read the text content and determine the relevancy of that text to the rest of the content on your web page. This is where you can take advantage by putting related keywords to your web content and rank higher in the search engines for that keyword.
You can also use the alt text to link to other pages on your website. This creates internal linking throughout your web pages which the search engines love, and they will reward you with higher rankings.
Safety Rules
As a web designer, when you are creating image alt text, make sure you only use one phrase per image and each image should have a unique phrase. You will be penalized by the search engines for using multiple phrases for several images. This would be considered keyword stuffing.
Don’t overlook this step when designing a website. Your web traffic and SEO rankings will suffer for it. It is a small feature to add that has vast benefits to the success of your business.

Source: learnwebdevelopment.com/
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On-Page-Optimization, SEO

Canonical URL Tag – Important Advancement in SEO Practice

The announcement from Yahoo!, Live & Google that they will be supporting a new “canonical url tag” to help webmasters and site owners eliminate self-created duplicate content in the index is, in my opinion, the biggest change to SEO best practices since the emergence of Sitemaps. It’s rare that we cover search engine announcements or “news items” here on SEOmoz, as this blog is devoted more towards tactics than breaking headlines, but this certainly demands attention and requires quick education.
To help new and experienced SEOs better understand this tag, I’ve created the following Q+A (please feel free to print, email & share with developers, webmasters and others who need to quickly ramp up on this issue): 
How Does it Operate?
The tag is part of the HTML header on a web page, the same section you’d find the Title attribute and Meta Description tag. In fact, this tag isn’t new, but like nofollow, simply uses a new rel parameter. For example:
<link rel="canonical" href="http://www.seomoz.org/blog" />
This would tell Yahoo!, Live & Google that the page in question should be treated as though it were a copy of the URL www.seomoz.org/blog and that all of the link & content metrics the engines apply should technically flow back to that URL.
Canonical URL Tag
The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. In essence, you’re telling the engines that multiple pages should be considered as one (which a 301 does), without actually redirecting visitors to the new URL (often saving your dev staff considerable heartache). There are some differences, though:
  • Whereas a 301 redirect re-points all traffic (bots and human visitors), the Canonical URL tag is just for engines, meaning you can still separately track visitors to the unique URL versions.
  • A 301 is a much stronger signal that multiple pages have a single, canonical source. While the engines are certainly planning to support this new tag and trust the intent of site owners, there will be limitations. Content analysis and other algorithmic metrics will be applied to ensure that a site owner hasn’t mistakenly or manipulatively applied the tag, and we certainly expect to see mistaken use of the tag, resulting in the engines maintaining those separate URLs in their indices (meaning site owners would experience the same problems noted below).
  • 301s carry cross-domain functionality, meaning you can redirect a page at domain1.com to domain2.com and carry over those search engine metrics. This is NOT THE CASE with the Canonical URL tag, which operates exclusively on a single root domain (it will carry over across subfolders and subdomains).
Over time, I expect we’ll see more differences, but since this tag is so new, it will be several months before SEOs have amassed good evidence about how this tag’s application operates. Previous rollouts like nofollow, sitemaps and webmaster tools platforms have all had modifications in their implementation after launch, and there’s no reason to doubt that this will, too.
How, When & Where Should SEOs Use This Tag?
In the past, many sites have encountered issues with multiple versions of the same content on different URLs. This creates three big problems:
  1. Search engines don’t know which version(s) to include/exclude from their indices
  2. Search engines don’t know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions
  3. Search engines don’t know which version(s) to rank for query results
When this happens, site owners suffer rankings and traffic losses and engines suffer lowered relevancy. Thus, in order to fix these problems, we, as SEOs and webmasters, can start applying the new Canonical URL tag whenever any of the following scenarios arise:
Canonical URL Issues for Categories
Canonical URLs for Print Versions
Canonical URLs for Session IDs
While these examples above represent some common applications, there are certainly others, and in many cases, they’ll be very unique to each site. Talk with your internal SEOs or SEO consultants to help determine whether, how & where to apply this tag.
What Information Have the Engines Provided About the Canonical URL Tag?
Quite a bit, actually. Check out a few important quotes from Google:
Is rel=”canonical” a hint or a directive? 
It’s a hint that we honor strongly. We’ll take your preference into account, in conjunction with other signals, when calculating the most relevant page to display in search results. 

Can I use a relative path to specify the canonical, such as <link rel=”canonical” href=”product.php?item=swedish-fish” />? 
Yes, relative paths are recognized as expected with the <link> tag. Also, if you include a <base> link in your document, relative paths will resolve according to the base URL. 

Is it okay if the canonical is not an exact duplicate of the content? 
We allow slight differences, e.g., in the sort order of a table of products. We also recognize that we may crawl the canonical and the duplicate pages at different points in time, so we may occasionally see different versions of your content. All of that is okay with us. 

What if the rel=”canonical” returns a 404? 
We’ll continue to index your content and use a heuristic to find a canonical, but we recommend that you specify existent URLs as canonicals. 

What if the rel=”canonical” hasn’t yet been indexed? 
Like all public content on the web, we strive to discover and crawl a designated canonical URL quickly. As soon as we index it, we’ll immediately reconsider the rel=”canonical” hint. 

Can rel=”canonical” be a redirect? 
Yes, you can specify a URL that redirects as a canonical URL. Google will then process the redirect as usual and try to index it. 

What if I have contradictory rel=”canonical” designations? 
Our algorithm is lenient: We can follow canonical chains, but we strongly recommend that you update links to point to a single canonical page to ensure optimal canonicalization results.

from Yahoo!:
• The URL paths in the <link> tag can be absolute or relative, though we recommend using absolute paths to avoid any chance of errors.
• A <link> tag can only point to a canonical URL form within the same domain and not across domains. For example, a tag on http://test.example.com can point to a URL on http://www.example.com but not on http://yahoo.com or any other domain.
• The <link> tag will be treated similarly to a 301 redirect, in terms of transferring link references and other effects to the canonical form of the page.
• We will use the tag information as provided, but we’ll also use algorithmic mechanisms to avoid situations where we think the tag was not used as intended. For example, if the canonical form is non-existent, returns an error or a 404, or if the content on the source and target was substantially distinct and unique, the canonical link may be considered erroneous and deferred.
• The tag is transitive. That is, if URL A marks B as canonical, and B marks C as canonical, we’ll treat C as canonical for both A and B, though we will break infinite chains and other issues.
and from Live/MSN:
  • This tag will be interpreted as a hint by Live Search, not as a command. We’ll evaluate this in the context of all the other information we know about the website and try and make the best determination of the canonical URL. This will help us handle any potential implementation errors or abuse of this tag.
  • You can use relative or absolute URLs in the “href” attribute of the link tag.
  • The page and the URL in the “href” attribute must be on the same domain. For example, if the page is found on “http://mysite.com/default.aspx”, and the ”href” attribute in the link tag points to “http://mysite2.com”, the tag will be invalid and ignored.
    • However, the “href” attribute can point to a different subdomain. For example, if the page is found on “http://mysite.com/default.aspx” and the “href” attribute in the link tag points to “http://www.mysite.com”, the tag will be considered valid.
  • Live Search expects to implement support for this feature sometime in the near future.
What Questions Still Linger?
A few things remain somewhat murky around the Canonical URL tag’s features and results. These include:
  • The degree to which the tag will be trusted by the various engines – will it only work if the content is 100% duplicate 100% of the time? Is there some flexibility on the content differences? How much?
  • Will this pass 100% of the link juice from a given page to another? More or less than a 301 redirect does now? Note that Google’s official representative from the web spam team, Matt Cutts, said today that it passes link juice akin to a 301 redirect but also noted (when SEOmoz’s ownGillian Muessig asked specifically) that “it loses no more juice than a 301,” which suggests that there is some fractional loss when either of these are applied.
  • The extent of the tag’s application on non-English language versions of the engines. Will different levels of content/duplicate analysis and country/language-specific issues apply?
  • Will the engines all treat this in precisely the same fashion? This seems unlikely, as they’d need to share content/link analysis algorithms to do that. Expect anecdotal (and possibly statistical) data in the future suggesting that there are disparities in interpretation between the engines.
  • Yahoo! strongly recommends using absolute paths for this (and, although we’ve yet to implement it, SEOmoz does as well, based on potential pitfalls with relative URLs), but the other engines are more agnostic – we’ll see what the standard recommendations become.
  • Yahoo! also mentions the properties are transitive (which is great news for anyone who’s had to do multiple URL re-architectures over time), but it’s not clear if the other engines support this?
  • Live/MSN appears to have not yet implemented support for the tag, so we’ll see when they formally begin adoption.
  • Are the engines OK with SEOs applying this for affiliate links to help re-route link juice? We’d heard at SMX East from a panel of engineers that using 301s for this was OK, so I’m assuming it is, but many SEOs are still skeptical as to whether the engines consider affiliate links as natural or not.

Source: http://www.seomoz.org

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SEO, Submission-Resources

List of Video Promotions Websites

Find the huge list of video promotional websites which will increase your business video branding and traffic…


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SEO

Off Page SEO Activities For Better Search Engine Rankings

Off page SEO is a part of website optimization and mainly deals with off site web promotion. It covers search engine submissions and these activities are performed after on page SEO is done.
As we know that SEO – search engine optimization is used to get better search engine visibility. It means to get higher rankings – when user searches particular keywords, your website should appear on top SERP. Basically SEO is divided into two parts. On page SEO and Off page SEO. We will discuss about off page SEO in this article.

What is Off Page SEO?

Off page SEO is about promoting your website in the world of Internet. It is performed after on page optimization of a website is completed. Off Page SEO activities makes sure that on page activities maximizes its effect on website’s performance as well as rankings.

Why It Is Important?

It is quite acceptable that unless you tell Internet world about yourself, you will not be noticed in search engines. Off page activities does exactly the same. It promotes a website globally by proper SEO submissions. These submissions include quality web directory submissions, link building, article creation & submission, press release creation & submission, forum posting, creating blogs & so on.

  1. Directory submission
  2. Classified Submission
  3. Social bookmarking
  4. Article Submission
  5. Press Release Submission
  6. Blog submission
  7. RSS Submission
  8. Forum posting
  9. Link Building
  10. Reciprocal linking
  11. Do Follow Blog Commenting
  12. Deep link submission
  13. Social Bookmarking submission
  14. Press Release Comment posting
  15. Article Comment Posting
  16. Search Engine Submission
  17. Yahoo Answers
  18. Two way link Building
  19. Three Way Link Building
  20. Micro Blog posting 
  21. Video sharing 
  22. Image Sharing 
  23. Audio Sharing 
  24. Product Submission
  25. News Submission
  26. Product Review Submission  
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SEO

What is Google Panda and How it Works ??

Well we all are talking about Google Panda however very few people know about Google Panda. When I saw that in February I was shocked by this type of step by Google but later after understating it thoroughly I got really happy that now we will be able to get rid of websites who have low quality content, duplicate content and not at all useful pages websites. 


Google panda will remove all those websites and pages who have duplicate content and pages which are not at all useful for website visitors. In short spammers your website will be taken out of Google and then you will just wait for it to come in Google again. Now if we go by Google blogspot blog words on removing less relevant pages and websites from Google search.
How to check if you are affected by Google Panda
Well if you want to check if you are effected by Google Panda then it is pretty simple, all you need to is check your traffic status after 24th February, if it has reduced then you are effected by this and now your many urls are not in the Google search result.
whatisgooglepanda thumb What is Google Panda
Reasons of crazy bites from Google Panda
Now when we talk about reasons of getting penalized by Google penalized then explanation is pretty simple and first of all, its you have spammy content on your website, let us now discuss various reasons of getting penalized by Google panda,
  • A very high ratio of duplicate and low quality content on your website.
  • Low quality, inappropriate content on pages and websites, also duplicate content on your pages.
  • High bounce rate, low number of people coming back to your site and no quality inbound links to your site.
  • If you put more emphasis on quantitative aspect and less emphasis on qualitative then be ready to get bitten by Google Panda.
Watch out this video on Google Panda

Cure of Google Panda
Now when you are penalized by Google Panda then what should you do to again come back in Google search. Well here are few things which you can do to be a gentleman in front ofGoogle Panda,
  • First of all look for pages on which you have started getting less traffic from Google and if possible you may submit your pages for url removal or make it 404 page as Matt Cutts has already mentioned this in his blog.
  • Start writing original content and improve the quality of your website. Also remember you CAN NOT cheat Google so say no to duplicate content.
  • You may submit your site for reconsideration to Google.
  • Promote your website on Facebook and Twitter and try to make your website interactive to decrease bounce rate.

Source: loudable.com
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Digital-Marketing-Information

Digital Marketing Trends for 2012

Now a days Social media and content marketing the glue that brings multi channel marketing together. it Is finally the year for mobile and companies focus on a more holistic online marketing approach.


I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely important in the world of digital marketing for 2012. 

  • Joining online and offline marketing more intelligently (this isn’t a new idea but I feel that few organizations are close to nirvana or fully integrated programs across all customer touch points)
  • Building an online brand presence that people can engage, relate to, and ultimately trust
  • Endless demands for super-granular ROI and analysis
  • Shift in organizational structures where social becomes part of the job description not the title
  • Cloud computing in terms of IT infrastructure
  • Focusing on a “human” online experience. Whether it’s live chat, virtual environments, streaming, ect.
  • Gaming. Whether it be social, badges, reward mechanisms…it’s fast, hot and will continue to explode
  • In-app payments and virtual wallets
  • Enabling physical objects (evrythng.net). Check out the Jimmy Choo campaign which used Foursquare to hunt down a pair of physical trainers
  • A movement that shifts all media to exist in a biddable form. With online display advertising becoming more like PPC in the way it is bought, measured, and serviced. 
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SEO

GOOGLE ANATOMY REPORT – Know about Google Search Engine Traffic.

Pay Per Click Management Services (PPC) & PAID LISTINGS

16% TRAFFIC



Local Business Listing & Google Maps Services

14% TRAFFIC


Organic SEO Traffic

70% TRAFFIC

  • from the Optimized Results
  • Content writing and development
  • Classified Websites
  • Article Directories
  • Link Building
  • Keyword Research
  • Press Release Distribution
  • Blog Websites
  • Social Media Optimization
  • Squidoo & Hubpages Lens/Hub Creation

Its clear that Organic SEO that help you to get top and bring 70% NATURAL TRAFFIC from Different Keywords to your website
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