Facebook

Facebook Statistics

People on Facebook 

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook



Activity on Facebook

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.



Global Reach

  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application



Platform

  • Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  • People on Facebook install 20 million applications every day
  • Every month, more than 250 million people engage with Facebook on external websites
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  • More than 2.5 million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites



Mobile

  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products



Stats taken from Facebook.com

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PPC

Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was because January is such a busy time of year, but it’s a feature that seems to have passed by many advertisers. Here’s a recap.

What Are Negative Keyword Lists?

Simply put, a central place to store master list(s) of negative keywords and apply them to multiple campaigns. This is an improvement on the old way of doing this in AdWords, when you had to laboriously copy and paste negatives between campaigns — a process which can mean copying thousands of words for a mature campaign that’s been built out over time.

Accessing Negative Keyword Lists

The lists are easy to access. In AdWords, simply click Control panel and library on the left of the screen, and select Negative keyword lists.

negative-keyword-lists.png


In the example above, you can see that I’ve already got a list in place of 127 keywords applied to four campaigns. You can create multiple lists and apply them to different combinations of campaigns.

This is useful if you want to apply a master list of negatives to all campaigns, and another, separate list to only a select few — for example, if your product range is limited in some regions, but not everywhere.

Creating new lists is easy — just click the New negative keyword list button, name the list, and paste in the keywords. You’ll need to spend some time consolidating existing lists across campaigns — more on that later — and then you’ll need to apply them to campaigns. That’s where AdWords interface design provides something of an obstacle.

Applying Negative Lists to Campaigns


Using this feature, it feels like Google designed it without thinking through the workflow involved for existing campaigns (i.e., most of their customers).
Once you’ve created lists, there’s no easy way to apply them to multiple campaigns. Instead, you have to go into every single campaign and then apply the lists(s) that are relevant to that campaign.

Here’s the process:
  1. Click All online campaigns on the menu on the left of your screen
  2. Click the campaign to apply the list to
  3. Click the Keywords tab
  4. Scroll to the bottom of this screen
  5. Click Negative Keywords
  6. On the right of the inflated lists that appear, click Keyword Lists
  7. Click Add
  8. Click Add next to the negative keyword list you want to apply
  9. Repeat across multiple lists
  10. Click Save
add-campaign-negative-keywords.png


Unfortunately, you need to repeat these steps for every campaign — there’s no way at the time of writing to select multiple campaigns and apply the same list(s) to them all at once — which would have been a real time saver. There’s no way to apply them to multiple accounts within the same My Client Center (MCC) either, something that would help with enterprise level accounts like national retailers.


Negative Keyword List Deployment Steps


Interface gripes aside, negative keyword lists are a worthwhile addition to any AdWords campaign. Here are some steps to follow to get the most out of them:
  1. Download your account via AdWords Editor
  2. Sort the columns in Excel and delete all of the rows and columns with anything other that negative keywords and the keyword type in them
  3. Use these to plan the lists you need — I’d suggest a Whole Account list of terms you’d never, ever want your ads to appear for, and then any more specific lists you need around those you have in AdGroups or only in some campaigns in the download
  4. Rearrange the negatives in the download to populate these lists and save them
  5. Add any additional terms that spring to mind, or you can find via search query reports or keyword tools
  6. Save the master list(s) and then start adding them via the procedure above
  7. Update your campaign build out process to include applying these lists to any new campaigns in future
Negative keyword lists will no doubt become a standard of AdWords campaign management — hopefully Google will improve the interface over time and add support via AdWords Editor and the API, too.

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SEO

Latest SEO Tools

New SEO Tools

Graphic display of top 50 in Google & Yahoo linked.
Enter URL, determines density of 1, 2, and 3 word phrases.
Tool transforms lists of up to 10,000 keywords into an organized keyword structure.
Online keyword suggestion, aggregating over 1 billion unique keywords and hundreds of millions of related terms from diverse sources.
Check PR values across all Google datacenters.
Online tool that returns structured keyword suggestions rather than a disorganized list.
Google datacenter SERP checker.
WordStreams suite of free keyword tools is the easiest way to improve the quality of your keyword research.

Alexa Tools

Cut & Paste or browse file for domain list – Displays Alexa Ranking. Good for checking large number of domains.
3 month, 1 week, today Alexa Rank.
Cut & Paste or browse file for domain list – Displays Alexa Ranking. Good for checking large number of domains.
Input up to ten domains – get 1 week, 3 month average & 3 month up/down Alexa Ranking.

Backlink Tools

Shows anchor text for your sites backlinks.

Code Validation

RSS feeds validator
Official W3C compliance validator

Combined Keyword Suggestion Tools

Combine words script for PPC systems.

Combo Search Engine Ranking Tools

Enter URL/Keyword – Displays top 30 for 11 Search Engines.
Enter URL/Keyword – Displays top 50 for 9 Search Engines.
Enter URL/Keyword – Displays top 100 for 5 Search Engines.
Input key phrase list & get Google & Yahoo Rankings.

Compare Search Engine Ranking Tools

Shows top results from 3 search engine.
Graphic display of top 50 in Google & Yahoo linked.
Combines search results from Google, Yahoo! & Ask Jeeves.
Meta search engine that combines Google, Yahoo, MSN and Ask Jeeves.
Google, Yahoo, MSN results in one search
Based off the Langreiter tool but lets you compare 6 different Search Engine Results with each other.
Langreiter – Graphic Compare of Google & Yahoo top 100 results.
Shows top 100 Yahoo/Google results together.

Domain Tools

Checks if you’re linking to bad neighborhoods
Check what you Website looks like in different
Shows your links for differnet Class-C site.
Class C IP range checker.
Unique Class C IP Checker – Cut & Paste or load up a file.
Checks your domain and does email test.
Determines the age of the domains entered.
IP to host, host to ip, traceroute, whois zone file. Hot Tool!
Enter domain and getdomain age, number of pages indexed, and number of backlinks.
Server monitor and alert service
Shows HTTP headers the web server is sending.
Allow you to inspect the HTTP headers that the web server returns when requesting a URL.
Bulk class C IP address checker.
Checks if the partners still link back
Checks for redirects on a domain
Enter URL – Check your redirect to see if it is SE friendly
Shows the IP of your computer or routers.

Exchange Link SEO Tools

Tests all links site wide and reports any broken links.
Track your one-way links – Shows status and PR.
Enter links – Reports back which ones are up, down or unreachable.
Lists internal and external links for input URL.

Google Ranking Tools

Enter domain/keyword and do different Google searches like site etc.
Shows the differnet Ranking results for different datacenters.
Google displays each results as one-liners with anchor text the title.
Shows Google rank position, PR, number of entries indexed, DMOZ and Google Dir status.
Enter URL/Keyword – Searches the first 1000 entries.
Google datacenter SERP checker.

Google Sitemap Tools

A free online Google XML Sitemaps Generator

Internet Bookmarking

Social bookmarking
Social bookmarking

Keyword Suggestion Tools

Displays keyword data using Wordtracker and Google search results.
Reads meta keywords and hotlinks them to 3 keyword mining tools.
Keyword tool from Google that provides Specific and Similar keywords.
Queries Google for related relevant and popular terms.
Google keyword completions when searching.
Keyword searches from Espotting Media’s (UK) PPC database.
Search Overture & WordTrackers database – Mines these terms with dictionary, thesaurus etc.
Tool returns similar keywords found in the meta keywords of sites searched by your choice of 9 search engines.
Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order).
Online keyword suggestion, aggregating over 1 billion unique keywords and hundreds of millions of related terms from diverse sources.
Online tool that returns structured keyword suggestions rather than a disorganized list.
Searches Overture data for 16 countries and more.
Shows keywords and frequency searched on Overture (Yahoo/MSN) last month.
Provides keyword suggestions along and keyword traffic estimates for the entered website.

Keyword Tools

Compares the popularity of two words – Good for checking Plural/Singlar.
Enter URL – Generators keyword phrases from your webpage and displays density.
Enter URL – Displays 1, 2, and 3 word combinations.
Enter URL/Keywork – Displays density each different page component.
Enter URL, determines density of 1, 2, and 3 word phrases.
Tool transforms lists of up to 10,000 keywords into an organized keyword structure.
Enter URL – Webpage stats PR/Links/W3C/etc.
Provides synonymous terms to keywords – Use these in your webpage text.

Link Popularity Tools

Blacklink analyzer that shows URL and anchor text.

Enter URL – Rates for link appeal.
Shows links/pages for Google/Yahoo/MSN/Ask/Alexa
Lists inbound links from 7 search engines & provides history.
Shows inbound links for Google, Yahoo, MSN, Altavista, Allintheweb & Hotbot.
Enter URL – Displays backlinks on 5 Search Engines.
Statistics regarding a site popularity
Shows IBLs, dir.yahoo, DMOZ, EDU, & GOV links.
Checks Links on 5 Search Engines, PR, Alexa Ranking, DMOZ.
Off-page (popularity) stats

Misc Tools

Input URL shows AdSense Ads for that web page.
Allows you to check the Yahoo WebRank of up to 5 URLs at a time.
See if your domain appears in 10 Internet Directory’s.
Enter URL – Shows number of pages for 5 Search Engines.
WordStreams suite of free keyword tools is the easiest way to improve the quality of your keyword research.
Checks for cached pages and provides cache date.
Creates Mod-Rewrite rules to convert dynamic URLs to static looking URLs.
Full page popularity stats

MSN Ranking Tools

MSN Search for up to 15 keywords on one domain.
MSN Beta Rankings – Search Engine Rankings.

Page Rank Tools

Checks datacenters for BL, PR and Ranking.
View PR during updates on 18 data-centers one screen one search.
Shows PR on the differnet Google datacenters.

Pay Per Click Tools

CPM and CPC return on investment calculators.
Overture bid amounts for keywords

Related Page Rank Tools

Input webpage – Returns number of inbound links for each PR position.
Input keyword – Shows PR and Backlinks.
Looks at your URL and predicts PR
Cut & Paste – Shows PR for unlimited sites.
Check PR values across all Google datacenters.
Construct the relationship of your website pages & calculate PR.
Google search results with PR bar and inbound links.
Mark Horrell’s Pagerank Calculator
Cut & Paste – Shows PR of up to 100 URLs.
Displays Google by pagerank – IMPROVED Prog Tool.

Robots.txt Tools

Creates simple robots.txt file.
Checks your robots.txt file for errors.

Search Engine Position Tools

G/Y/M/A ranking, pages, backlinks, allinanchor, & domain age.
Enter URL/Keyword – Displays PR/Backlinks/Pages for top 10.
Shows pages, BL, PR, unique domains etc.
Shows pages, BL, PR, Allinanchor, keyword density, etc.
Tracks Ranking movement on Google for 1000 keywords.

Text Link Ad Value Tools

Rates difficulty of ranking on Google for key phrase.
Show value of text link ad.
Calculates link value per month rental.

Toolbars

Download File – Toolbar displays PageRank has Google Search.
Download File – Toolbar displays PageRank has Google Search.
Download Files – DL the Mozdev Googlebar and add the PR bar for both Mozilla and Firefox.
Download File – PR Toolbar Widget for Macintosh.
Download File – Toolbar for Beta MSN Search.
Download file – Toolbar for Yahoo Search.
Download file – Toolbar for Yahoo Search.

Track Ranking Tools

Graph view of Google rankings for keywords.

Web Site Optimization Tools

Sophisticated meta tag generator.
Shows information lots of information for your site.
Enter URLs – Calculates Code to Text Ratio.
Searches for copies of your page on the Web.
Shows if you are in the Google index.
Enter meta info – Creates meta tag code.
Creates meta tags for 9 tags.
Use in Diagnostics View to see order of spidered text.
Enter URL – Displays page content minus code.
Spiders your page and shows what the spider sees.
Enter URLs – Compares pages for similar content.
Checks over your web page for things to numerous to note.
Enter URL/Keyword – Checks copy for optimization.

Yahoo Ranking Tools

Shows Yahoo rank position, numbmer of entries indexed.
Enter URL/Keyword – Searches the first 1000 entries.
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Facebook

Facebook Apps For Your Blog Or Website


Facebook blogging appsIf you’ve got a blog or website then you know that redistributing it through platforms like Facebook apps is key to your branding and marketing. In order to effectively grow your blog, make it accessible to a wide array of readers and facilitate discussions around your blog content, you have to be able to share your blog in various forms just like Facebook. Lucky for you, there are several apps out there to aid you in this quest. Here are some of our favorite top Facebook apps for bloggers and webmasters.




FacebookFacebook Pages – Sometimes a third party app isn’t necessary for a blogger’s needs to build out their Facebook presence. Coming from Facebook directly, Pages are public profiles that you can set up for your business or brand, which may be you as an individual blogger. Create posts, share items from Facebook or the web, and build a fan base in order to centralize your blog’s activity for promotional purposes. The ability to spread information and updates about your blog can really become easy when you have a Facebook Page for readers to access directly through their Facebook account.


Facebook Notes is the closest thing Facebook ever created to an internal blogging platform, giving users a space to create and share content. There are options for publishing an RSS feed through the Facebook Notes app as well. The largest benefit of using Facebook Notes is its privacy factor, as you can be very selective about who accesses a note you’ve created on Facebook. This is particularly useful for content you want to create on Facebook for the purpose of sharing 
with other Facebook members, as no importing options are necessary.


TwitterTwitter – Twitter is a priceless tool for many bloggers, giving a way for them to broadcast their web content quickly and easily. Sharing links as forms of personal recommendations within a network that encourages open discussions around that content is what Twitter is all about. Moving a portion of that activity over to Facebook only extends the power this sharing and discussing can have for your own blog. Redistribute your Twitter activity on Facebook and better leverage the power of the Facebook wall without having to repeat tasks.


NetworkedBlogsNetworkedBlogs – Sometimes networking with other bloggers can be beneficial to your own online publication. Become a part of a larger blog catalog and reap the benefits of aggregated access to a wide range of potential readers with the NetworkedBlogs Facebook app. Vote on the blogs you like, import your own blog feed and become more discoverable by making your content available alongside other blog publications. Readers and other Facebook users can search Blog Networks to find the content they may be interested in, which could be your blog. Readers can then access and enjoy your blog content directly through this app.


Social RSSSocial RSS – Posting your blog’s RSS feed to your Facebook profile using Social RSS is a breeze. You can also add your Twitter feed, FriendFeed RSS, or any other feed you want to tack on to your profile or business fan page. If you’re looking for something a bit more customized, you can always contact Social RSS and have them build a customized application too.


FriendFeedFriendFeed – FriendFeed may be the ultimate social media content aggregator, pulling in anything that comes with an RSS feed. Porting this into your Facebook account means one more option for automated redistribution of your blog. What FriendFeed also does is pull the comments and other peripheral activity taking place around your FriendFeed stream, giving your Facebook friends a glimpse at what you’re doing in other areas of the web. As FriendFeed is now a part of the Facebook family, you’re likely to see more supported integration in the future.


WordPressWordPress – WordPress is a pretty standard platform for bloggers, so it comes as no surprise that the team behind WordPress has created an app for Facebook users. What the WordPress app for Facebook does is bring the blogging experience directly into Facebook, making it easy to create, publish and share content without leaving Facebook’s site. The posts created on the Facebook app will also post to your WordPress blog as well. The WordPress Facebook app also has a mini community that forms around your content, making it easy to stay updated as to your friends’ WordPress content and vice versa.


LiveBlogLiveBlog – LiveBlog adds some typical blogging flare to your Facebook account. If you ever used MySpace’s blogging tool, then LiveBlog will be a familiar format for you to use, even on Facebook. Update your mood, media (i.e. what you are listening to), and share YouTube clips to express yourself on Facebook. Move beyond the status update to show a deeper side of yourself.


Mirror BlogMirror Blog – Mirror Blog can really act as a re-syndication tool, synching your outside blog with your Facebook account. With support for the major blogging platforms, you can create a blog entry from within Facebook using the Mirror blog app. This app will also pull your blog’s content into Facebook via RSS or ATOM feed. The automation around this process makes Mirror Blog a viable option for those looking to streamline the syndication process.


Blog ItBlog It by TypePad – Blog It is a multi-functional tool that lets you blog from several vantage points with one service. Using the Blog It app, you can publish to and from multiple blogging platforms, from Facebook to Twitter. Centralizing your blogging activity makes Blog It a fairly business-centric tool, ideal for those with a focus on social media marketing within their blogging career. Syndication, easy publishing tools and automated features are key to Blog It, and the rich feature set makes this a very useful service all together.


Read more: http://tomuse.com/facebook-apps-blog-website/#ixzz1Hsw206Iv
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Digital-Marketing-Information

Top 10 Best Free Web Conferencing Tools

Go To Meeting logoGoToMeeting can be used to meet and collaborate with others all over the world. You can provide presentations, demonstrations, online training, collaboration on documents and more in real-time for one low flat rate. You’ll have the option to show your entire screen, an application or just a specific document. With GoToMeeting you can invite others to your meetings via phone, email or IM. GoToWebinar, a step up, allows for unlimited webinars with up to 1000 attendees. GoToMeeting Corporate, geared toward organizations, allows multiple organizer accounts with unlimited webinars for up to 1000 attendees.
Free Trial: 30 days of unlimited meetings with up to 15 attendees.
Compatibility: PC and Mac
Costs: $49/month (which equals $588/year) or $468/year (which equals $39/month).

Dimdim logoDimdim lets you display synchronized live presentations, whiteboards and web pages with voice and video. It is browser based, so there is no download required. A single click is all it takes to start a meeting. A free account will let you have up to 20 attendees. Dimdim Pro gives you unlimited meetings and pro features with up to 50 attendees. Plus you can customize your meeting rooms with your own logos. Dimdim Webinar will give you up to 1000 attendees and also gives you the option to make money from your webinars by joining their affiliate program.
Free Trial: 30 days
Compatibility: Presenters – Windows, Mack; Attendees – Windows, Mac, Linux
Cost: Dimdim Pro – $228/year (which equals $19/month) or $25/month; Dimdim Webinar – $75/month; Dimdim Enterprise – call for quote





MyMeeting123 logoMyMeeting123 offers both live web meetings and conference calling for users. They offer multiple plans to fit your needs, a 14-day money back guarantee, they don’t require a contract, and you can cancel at any time and obtain refunds on unused minutes. Web meeting features include the ability to record meetings, file sharing, whiteboards, annotation tools, scheduling, desktop sharing, privacy control, and the ability to assign roles to participants. Conference call features include call history, multiple concurrent conference call sessions, local and toll-free access, name announcements, invitation handling, and the ability for the host to permit conference calls to begin without his/her presence.
Free Trial: 14 days of unlimited meetings restricted to the plan you choose
Compatibility: PC and Mac
Costs: $17.95/month ($215.40/year) for 200/350 mins (local/toll-free number) or $53.95/month ($647.40/year) for 500/1500 minutes.





Mega Meeting logoMegaMeeting is browser based (no download required) and offers online conferencing with true VoIP audio, text chat and no long term contracts. There are four different packages to choose from. MegaMeeting Personal is designed for small businesses that don’t require any of the advanced features like desktop and computer sharing. It simply combines video and webcam software for video conferencing and allows up to 10 attendees. MegaMeeting Enterprise Private Branding lets you brand your meetings with your own logos and colors. It includes application and document sharing among participants and video conferencing. MegaMeeting Enterprise is not hosted and runs on your own dedicated servers. You can provide web and video conferences for an unlimited amount of attendees. MegaMeeting Professional offers web and video conferencing for up to 16 attendees.
Free Trial: 30 days
Compatibility: Windows, Mac, Linux
Cost: Personal – $49/month (5 attendees) or $79/month (10 attendees); Professional – Ranges from $45/month (3 attendees) to $499/month (100 attendees); Enterprise Private Branding – $16,995 (one-time fee) or $250/month; Enterprise – $16,995 (on-time fee). Financing is available for those who may need it.





WebEx logoWebEx gives you unlimited online meetings for as low as $59.00/month plus, you’ll even get one month free. It incorporates real-time desktop sharing with instant record and play video or VoIP conferencing and allows up to 25 attendees. You can deliver presentations, show documents or demonstrate any application. WebEx also lets you transfer control of the meeting from yourself to someone else. For a limited time you’re able to get 1 month free with either a monthly or prepaid annual plan – so act fast!
Free Trial: 14 days
Compatibility: Windows, Mac, Linux, Solaris
Cost: Monthly plan – $69/month; Annual plan – $708/year (which equals $59/month and includes 1 host – price varies per number of meeting hosts you need).





Fuze Meeting logoFuze Meeting offers online meetings in HD (High Definition); simply login and upload your content in order to start a meeting. Sharing is 100% browser based (no download required) and in real-time. With Fuze Meeting you get their “patent-pending synchronization – no lag time between presenter and viewer”. Their advanced “business-grade IM” lets you access all of your IM contacts on one application; you can sync your contacts from Yahoo, Google Talk, AIM, MSN, Skype and more. You can also add annotations to your presentations. They even offer mobile meetings via the iPhone or BlackBerry.
Free Trial: 30-day free trial with access for up to 15 attendees
Compatibility: Mac, PC, Linux
Cost: $29/month; $279/year (which equals $23.25/month); pay as you go $.19/min/per web attendee and $.06/min/per audio attendee





WebConCentral logoWebConCentral offers three options for sharing in real-time: you can share one program and also share other applications as you open them; you can just share one program and keep everything else private; or you can share your entire desktop. You can either share or pass the presenter responsibilities to one of your attendees. You can also customize your webinar sign-up form to suit your preference and then send thank you notes after the webinar is over. When sharing files you’re able to save them on the site and then send your attendees a URL instead of an attachment (which can often cause problems).
Free Trial: 30 days with personal training
Compatibility: Windows
Cost: Medium – $59/month (up to 35 attendees); Large – $79/month (up to 50 attendees); Ultra – $99/month (up to 100 attendees and 2 meeting rooms)





Adobe Acrobat Connect Pro logoAdobe Acrobat Connect Pro offers numerous features and lets you do things like provide online training, manage events and meetings, and provide on-demand presentations and courses. With a Pro software license you can host meetings with hundreds of participants, brand your meeting rooms, and customize the program to match your organization. You can even ensure privacy by controlling access to your meetings on an advanced level. Adobe Acrobat Connect Pro is browser based (no download required) and uses Adobe Flash Player runtime.
Free Trial: 30 days with up to 5 attendees
Compatibility: Windows, Mac, Linux
Cost: Software license – call for quote; Annual subscription – call for quote. Service plans: $375/month (5 attendees); $750/month (10 attendees); pay-per-use plan $.32/min/per user.





InterCall logoInterCall offers one click access for sharing documents and creating customizable online meetings. InterCall seamlessly integrates with Outlook & Lotus Notes plus provides interactive attendee tools. There’s no plugins or downloads required for attendees to join and meeting rooms do not require reservations. However, presenter will need to download the InterCall Unified Meeting application in order to conduct a meeting. Other features include full screen mode, PowerPoint compatibility, application sharing, document sharing plus chat and IM capabilities. You can also use their surveys, quizzes and polls in order to receive feedback from your attendees. During meetings, participants can provide feedback by using the integrated emoticons.
Free Trial: 30 days
Compatibility: Windows, Mac (Light version only)
Cost: Call for quote.





iLinc logoiLinc lets you integrate your web conferencing data with CRM to help increase your revenue. You can display and collaborate on documents, applications, websites, and more. Other features include application and desktop sharing, annotation tools, chat and polls. iLinc for Meetings is a web based video conferencing tool with multi-person videos, participation tools, sharing, an interactive whiteboard, and content uploading. iLinc for Learning lets you provide online classes and includes participation tools, sharing, LMS functionality, groups, an interactive whiteboard, multi-person video, and web sync. iLinc for Webinars can be used for larger web events and lets you enable registration, follow-up with attendees, customize your online room, and survey and assist your audience. iLinc for Support features remote desktop sharing, SSL & AES, support session recording, and caller queue management.
Free Trial: 14 days
Compatibility: Windows, Mac
Cost: Ranges from $49/month (15 attendees) to $99/month (1000 attendees).





MS Office Online logoMicrosoft Office Live Meeting is a real-time online meeting space for your organization that must be hosted on your own server. Attendees will need to have it installed on their computer. They can then deliver presentations, brainstorm ideas, edit files, collaborate via the whiteboard and much more. There’s integrated audio, video and media along with application sharing and audience feedback tools.
Free Trial: 30 days
Compatibility: Windows
Cost: Standard user license option – $4.58/month/per user; Professional user license option – $15.42/month/per user. If you’d like to purchase the software you will need to call for a quote.





Yugma logoYugma can be used for team meetings, webinars, sales demos, training, tutoring, brainstorming and much more. With a free account you can share your desktop with up to 20 attendees. With a pro account you get real-time collaboration with a whiteboard, annotation tools, mouse and keyboard sharing, the ability to instantly change presenters, and more. You can have up to 500 attendees. There’s also Yugma for Skype which allows web conferencing via Skype; there is a download required.
Free Trial: 15-day Yugma Pro trial with a Yugma Free account.
Compatibility: Windows, Mac, Linux
Cost: Enterprise – call for quote. Pro 20 (1 host and 20 attendees) – $14.95/month or $149.50 yearly; Pro 50 (1 host and 50 attendees) – $44.95/month or $449.50 yearly; Pro 100 (1 host and 100 attendees) – $89.95/month or $899.50 yearly; Pro 500 (1 host and 50 attendees) – $179.95/month or $1799.50 yearly. Webinar – $19.95/month or $199.50 yearly.

Read more: http://tomuse.com/top-10-free-web-conference-services/#ixzz1HsuUcdkj

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eMail-Marketing

Email Marketing Statistics 2011 – Why Email Marketing is Better than SEO

As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this.
According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey).
It’s not hard to figure it out that all these facts are really really positive, and they show that Email Marketing niche is not going to stop growing. But let’s see more statistics, this time money and investment related.
According to survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011, and 29% of respondents are going to try keeping spend constant. And the most interesting fact is – according to 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies, 70% (!) of brand marketers planned to make investments in email marketing niche in 2011.
Hope this will help you to analyze the email marketing niche in 2011 by comparing these results with your own statistics.
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Social-Media

Upcoming Social Media Events

29–30 March (London) – Social Media World Forum Europe
31 March (Seattle) – WAA SeattleMeasuring Social Media, 3:00–5:00 PM at Microsoft.
7–8 April (Boston) – Radian6 Social 2011
12 April (New York) – Sentiment Analysis Symposium
2–3 May (Chicago) – Technology Driven Market Research
6 May (London) – Social CRM
10–11 May (Hollywood, FL) – Customer Response Summit
15–18 May (Park City, UT) – Allegiance Engage Summit
18–19 May (Boston) – Text Analytics Summit
23 May (San Francisco) – Social Media Marketing
25–27 May (Sogndal, Norway) – International Conference on Web Intelligence, Mining and Semantics (WIMS’11)
5–9 June (San Francisco) – Semantic Technology Conference
9–10 June (Milan) – International Forum on Enterprise 2.0
17–21 July (Barcelona) – ICWSM

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Facebook

Advantage and Disadvantages of Facebook

Facebook – A popular name among those who are so into it. Individuals who have an account in Facebook are now using more of their time to socialize with other people amidst the distance and lack of time. And even if a community like Facebook serves numerous advantages, it also proves to have certain disadvantages as well. There are now series of improvements in the system just to make up with the shortcomings. Arguments regarding the different advantages and disadvantages of Facebook are stated below.

Advantages of Facebook 

  • Allows user search for new and old friends
  • Accessible to chosen universities having a high level of security
  • Makes it less awkward when communicating with strangers or people you are not familiar with
  • Love attraction – can be used as a dating service system
  • Makes it easier to join groups having similar likes and dislikes
  • Allows members to check students who are taking the same class, living within the same area, or coming from the same academy


Disadvantages of Facebook 

  • Overcrowding
  • Weakening long distance relationship
  • Unsupported by physical adjacency
  • Contributes wide-range procrastination
  • Rampant addiction
  • Stalking is possible
  • Acquaintances be labeled as friends


Surely, the disadvantages don’t pose a threat to you just by merely looking at it. Someone else has to prove that what users do with their profile is directly in proportion with what can happen to them. A user must understand what he is trying to give out otherwise things might get messy and people will mistook them as someone else.

It is quite obvious that a trade off is happening between the advantages and disadvantages of Facebook. While it increases the communication and connection between friends and the online community it also increases the risk of procrastination and makes it easier for others to stalk a user. Worse, some are actually punished for what they put on their profile and would claim that it was there only for fun.

Despite the above mentioned advantages and disadvantages of an online networking service, it still is gaining demand and popularity among the young crowd. There are about 10,000 students (professionals and young professionals not yet included) who are joining into Facebook every day. This is regardless of the age, race and country. Some are now trying to criticize the status of professionalism of this site whether it’s just another fad like other online networking services are.

Article Source: http://EzineArticles.com/2051514

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Social-Media

Adding Google Analytics Tracking Code to Blogger Blog

Grab Your Google Analytics Code Block

  1. Login to Google Analytics at http://google.com/analytics/. The main Settings page loads.
  2. Click on Add Website Profile. A form displays.
  3. Select Add a Profile for a New Domain.
  4. Enter the URL of your site or blog.
  5. Select your country and time zone. Click Finish.
  6. Analytics provides you with a code block – a swatch of HTML – to add to your site’s pages.
  7. Highlight the code block and then copy it by selecting Edit > Copy or Ctrl-C or Command-C.

Add the Google Analytics Code Block to Your Blogger Blog

  1. Login to http://www.blogger.com/. The Dashboard loads.
  2. Under the blog you want to add Analytics tracking to, click on Layout or Template.
  3. Click on Edit HTML. An editing screen for your blog template’s HTML displays. Don’t freak out. Just scroll to the bottom.
  4. Look for the end of the template. It’ll look like:
</div> </div>
<!– end outer-wrapper –>
(Google Analytics Code Block is going to go here!!!)
</body> 
</html>
  1. Put your cursor right before that </body> tag.
  2. Paste the Google Analytics Code Block by selecting Edit > Paste, Ctrl -V or Command-V.
  3. Click Save Changes.
You have now added the Google Analytics Code Block to Your Blogger Blog.

Check Your Work

  1. To ensure that you have successfully added the Google Analytics Code Block to your Blogger blog, go back to http://google.com/analytics/.
  2. Next to your blog’s URL it will say either Receiving Data (you were successful) or Tracking Not Installed (something is amiss).
  3. If it said Tracking Not Installed, click on Check Status. Google then checks your blog for the Analytics Code Block and reports back if it find it or not.
  4. If not, try re-pasting the Code Block in.
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eMail-Marketing

Top 10 Advantages Of Email Marketing

1. Global Reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.


2. Lower Cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.


3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.


4. Highly Personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.


5. Round the Clock Marketing: With an email the audience can understand your offering even when you are out of office.


6. Measurable Results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.


7. Targeted Marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.


8. Opt-in or Unsubscribe Options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.


9. Faster Response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.


10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.


Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!




Source: selfseo.com
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