One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools to do your job better.
A common way that a lot of online marketers use to build helpful tools is Google Documents. Using Google Docs is ideal because it’s free, flexible, and easy to share with others. Hopefully with these documents you will help you to work more efficiently as they have for more life.
Document Summary: Do you wish that you could have an organized list of nearly every tool for keyword research, seo analysis, competitive analysis and many more sections. Annie has done the amazing task of creating this list that I go to first when I’m looking for a tool to tackle a new task or problem.
Document Summary: Now that you’ve seen how many tools and the amount of information that is available the problem isn’t obtaining the data. Instead the problem is finding a way to aggregate all of this information into one place and be to understand it. This is what makes Chris’s tool great because it allows you to pull data from SEOmoz, Google Analytics, Twitter, and more into one Google Document.
Document Summary: For most SEO’s, link prospecting begins with a string of search operators that will hopefully retrieve you the best possible opportunities of sites to work with. What I like to do is test a few of these queries and if the initial results are good I will put them into the Link Prospector tool to effectively scale the prospecting.
Document Summary: I often get stuck brainstorming content ideas when dealing with industries that I am not familiar with. With this document I can see what is popular and being talked about right now across several different types of sites, which often leads to inspiration of what I should do.
Document Summary: This post and document really expanded my mind on how much a Google Document could help in managing and running a clients projects. The tutorial over at SEOmoz is very well done.
Document Summary: Here is a tool that is so simple but is really helpful when dealing with states or countries that I am not familiar with. James explained that when they target media outlets for the big cities that they were not as receptive as those from smaller surrounding cities.
For example reaching out to Phoenix media outlets could be a lot more difficult then connecting with outlets for other Arizona cities like Scottsdale, Glendale, Peoria, etc.