Even though you optimize like crazy for keywords and keyword groups, don’t overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. There’s strong evidence that optimizing for user metrics can boost your position in SERPs. True to form, Google has never explicitly said that searchers’ behavior influences the way your web pages rank. But […]

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Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks. Last month, Google warned webmasters against using sneaky mobile redirects, either intentionally or unintentionally. Google’s Search Quality Senior Strategist, Andrey Lipattsev, participated in a Google hangout last week where he mentioned that his team is specifically working on detecting and […]

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