One of the largest social networks, Twitter is the “buzz generator” where people go for breaking news and updates. It’s a very fast-paced environment, intended to be short and sweet with each tweet being no more than 140 characters. Twitter shares some features with the most common social media tools: Facebook, Pinterest, LinkedIn, Google+, and […]

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Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page […]

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What is Digital Marketing? In simple terms, Digital Marketing refers to the use of digital devices to market your products or services. Thus, Digital Marketing is a form of marketing that makes use of electronic or digital devices like computer and internet, smartphones, tablets, digital voice recording, mobile apps, web banner ads, etc to engage potential and existing […]

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Browse through any internet marketing message boards, and the buzz about Penguin; is deafening. When 2.0 launched in October of 2013, Google’s beloved update took aim at spammy practices and black hat backlinks tactics. Updates have continued to be released unexpectedly, but nothing significant enough to warrant a 3.0 label. It’s coming though – we don’t […]

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