Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analytics technology and services sector alone to be worth more than £100 million annually. If we assume this number can be applied relative to […]

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Bye Bye Referrer Keywords – Google has already begun hiding keywords from Google Analytics. This is a trend that will boom across platforms in 2012, which will move the focus away from “ranking for keywords” towards “ranking for relevance and conversion” … aka more of a concentration on quality and conversion. Rankings Die … but Slowly – […]

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An End to Corporate Blogging? – no quite. Corporate Blogging will cease being a portal simply to tell the world (or not) about boring corporate crap. It will become an area of sharing news and behind the scenes info. It will become a more open area where companies aren’t scared that if they say something a competitor will thieve an […]

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Facebook continues to push but falters – in 2012 you can expect to see more privacy issues around Facebook and what it is doing. You can expect facebook to feel more like a gated community with more people having less friends, rather than the previous attitude of more friends is better. You can also expect people […]

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Humans Make Search Rankings – in 2012 a lot of people will be upset at the end of an era of link buying, swapping and baiting. Search Engines will look more and more to humans for ranking, both in the short and long terms – this means both social media and using more human relevancy quality […]

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