1. CEO Larry PageIn a shocking move, Eric Schmidt announced in January he was stepping down as CEO, and Larry Page would return for his second tour of duty as CEO. Supposedly, “adult supervision” was no longer needed. Page wasted no time, tying bonuses to Google’s social success, reorganizing management, and eliminating “losers” from its […]

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If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance, and patience. Proactive Being proactive is fundamental to being a good SEO for a couple […]

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Look at Google Webmaster Tools For the Site If Google Webmaster Tools isn’t currently set up, then get it put in place. The list of great data you can get from this is long, but here are some of the most important things: Are there are any messages for the site in the opening screen? Hopefully not, […]

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Google has unveiled the first developer application programming interfaces for Google+, the company’s new social network. The launch is the first step toward developers creating Google+ apps and integrating the social network into existing apps. “I’m super excited about how the Google+ project brings the richness and nuance of real-life sharing to software, and today we’re […]

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Most PPC managers will agree that Google AdWords’ sitelinks can be a powerful optimization tool for any PPC account. At the encouragement of our Google AdWords rep, I’ve recently been spending more time with sitelinks, and have discovered several new ways to effectively utilize sitelinks. Last week, I turned to my PPC colleagues on Twitter to find out if their experience matched mine. […]

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Over the last six years, I’ve been fortunate enough to be part of a number of successful SEO sales pitches to a wide variety of companies, from startups to the Fortune 100. And I’ve also been part of a few that weren’t so successful. When I analyze all the pitches, three common elements become apparent as the […]

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Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them. 1. Free Analytics Software is Just as Good as […]

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